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Marketing

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  1. Marketing Hadar Friedland Marketing Product Manager January 2007

  2. Contents LF Business Screen vs. Digital Printing HP Scitex Drum based family Competitive Analysis Key Messages

  3. Contents LF Business Screen vs. Digital Printing HP Scitex Drum based family Competitive Analysis Key Messages

  4. Market and growth • Wide format graphics, $90 to 100B market (RVPO) • Largest opportunity: analog to digital conversion of screen printing • Digital penetration currently 23%; will double in five years Digital 30% 51 % Screen printing 25% 26 % 45% Offset, Flexo 23% &Other 2005 2010 Source: IT-Strategies

  5. Changing competitive landscape—wide format printing EFI buys Vutek Agfa + Mutoh +Thieme HP buys Scitex HP LFP Gandi Quality D.S. buys Inca Productivity

  6. FY07: LFP Business expected to grow 6% FY07 TOTAL LFP Zoom in: Industrial Solutions Echo products: DJ8000, 9000, 10000 HW + Inks Industrial Solutions represents 32% of the total LFP Business

  7. Customers: Print-Service-Providers (PSP) • Small to medium digital shops, medium to large screen printers (analog), sign shops, photo labs • 20 to 100 employees • $2-10M annual turnover • 1-3 shift operations • Service oriented activity • Printer is largest capital investment $100K - $1M

  8. Outdoor signage—the Market Source : I.T. Strategies

  9. Outdoor graphics LFP industrial solutionsand unique selling points • HP Scitex XL1500 and HP Scitex Grand—industry’s “work horse” solutions • Size, application and media versatility • High quality-to-speed ratio • Excellent reliability HP Scitex XL1500 at CGS, Los Angeles, CA

  10. Outdoor signage—customer story Customer nameOSG, Hungary Business descriptionSignage, billboards and street graphics ApplicationBanners celebrating Hungary’s admission to the European Union, printed by OSG Hungary to decorate the towers of the Elizabeth Bridge over the Danube in Budapest The challengeTime to market double-sided 1.5 days

  11. Indoor graphics* *Excluding POP Source: I.T.Strategies

  12. Indoor graphics - LFP industrial solutions and unique selling points • The HP Scitex TJ8300 (solvent) & TJ8500 (UV) are the only solutions in the market matching screen printing’s productivity with lower operating costs • USP’s • Break-even point at 500 copies • Outstanding quality and sharp text • Quick return on investment HP Scitex TJ8300 (Turbojet) at O’Donnell, Orlando, FL New HP Scitex TJ8500 for UV curable printing

  13. Indoor graphics—customer story Customer nameO’Donnell, Orlando, FL Business descriptionPackaging company, POP displays division ApplicationIndoor applications used in theater lobbies, theatre marquees, glass display cases, balconies, and ad spaces in and around the theaters (bus, train, subway depots, etc.) The challengeCreating 200 theater posters—“one-sheets,” 27”x 40” on paper, used in theater lobbies in one hour

  14. POP displays—the market Source : I.T. Strategies

  15. The HP Scitex FB6700 is the highest productivity system in its class USP’s Fully automated Outstanding print quality Environment-friendly water based pigmented ink POP displaysLFP industrial solutions and unique selling points HP Scitex FB6700 at Duran Dogan, Turkey HP Scitex FB6700 with in-line laminator

  16. POP displays—customer story Customer nameCarmel Container Systems Business descriptionPackaging company, POP displays division Application3D displays prepared towards promotion of Disney movies The challengeRepeated orders of short runs (6 units of each), overnight delivery time at outstanding quality

  17. Wide Format Super Wide Format Flatbed Widest Portfolio of Digital Wide Format Products

  18. Providing Wide Range of Applications POP Displays & Packaging Super Wide Format Soft Signage Wide Format

  19. Contents LF Business Screen vs. Digital Printing HP Scitex Drum based family Competitive Analysis Key Messages

  20. Trends: Screen vs. Digital Printing • FESPA ’05, Munich: • Digital domination in a screen-printing show • Approx. 2/3 dedicated to inkjet • No real new screen developments • Rapid change of material as retailers react to competition or environment changes • Ability to compete with screen in features such as flexibility, functionality vs. productivity issue

  21. Trends: Screen vs. Digital Printing • According to PIRA: • in 2005, breakeven point was up to 500 copies. • By 2010, it is estimated that this breakeven pt. will increase up to 1000 copies

  22. Increase revenues • Support also short and medium runs (more jobs) • Meets the advertising new campaigns trend (shorter runs) Revenues Improves Business Opportunities!

  23. Reduces Production Costs • No setup required • Speed: quality printing of 400 sqm/hr / 4,304 sqft/hr • Wide media offerings including uncoated low cost materials • Efficiency: S/W – arranging print + load files to queue while printing, media – loading the required size while printing and an integrated Scitex vision dryer ~ 300 No. of Copies How (Combination of):

  24. Proofing • Real-size proof within minutes! • Same colors from copy # 1 to copy # 500(Huge challenge in screen printing)

  25. Contents LF Business Screen vs. Digital Printing HP Scitex Drum based family Competitive Analysis Key Messages

  26. HP Scitex Drum based family HP Scitex TJ8300 HP Scitex TJ8500 External drying system Wide choice of media Solvent based Ink Internal curing system Additional media options UV Curable Ink

  27. HP Scitex TJ8500 (UV) Complementary HP Scitex TJ8300 (Solvent) High Volumes of Billboards Outdoor signage Indoor signage Vehicle wraps Etc. Environmental Barriers Technology Trend Uncoated Media Space Problem Wide format Industrial Printing Market HP Scitex Drum based family

  28. HP Scitex TJ8500 Ink Workflow PrintingModes Media Handling Ink Printhead • UV850 Supreme • 2 years durability

  29. Color Gamut Comparison

  30. HP Scitex TJ8500features and benefits in production • UV curing requires less machine length and less production floor space than thermal drying * Machine plus UV curing or ink drying station

  31. Contents LF Business Screen vs. Digital Printing HP Scitex Drum based family Competitive Analysis Key Messages

  32. Competitive Landscape • Analog (Screen) • No real digital competition • Augend Technologies F16 Printer (subsidiary of Infinity) • A new drum-based product • Solvent inkjet printer, offers UV curing as an option • Produced in Belgium • Productivity of 400 sqm/hr, spectra heads… • It should cost approx. 1.5m$

  33. Analog Printing Characteristic

  34. Contents LF Business Screen vs. Digital Printing HP Scitex Drum based family Competitive Analysis Key Messages

  35. TJ Family Key Messages • Fastest WF digital Printer in the world without compromising on quality • More cost-effective than screen printing for short and medium print runs • Integrated Ink, SW and curing system makes it a complete solution Continuing the proven, unique drum technology success • Customer Service Approach of HP Scitex

  36. Thank You