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Reed Exhibitions

Reed Exhibitions Driving Revenue Growth and Creating Operating Efficiencies for Association and Society Events. Objectives. RX wishes to forge closer ties with associations and societies with the view to establishing mutually beneficial relationships

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Reed Exhibitions

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  1. Reed Exhibitions Driving Revenue Growth and Creating Operating Efficiencies for Association and Society Events

  2. Objectives RX wishes to forge closer ties with associations and societies with the view to establishing mutually beneficial relationships RX offers to conduct, at no expense or obligation to Associations, a detailed event due diligence review to identify: • Potential revenue growth opportunities including: • Potential exhibit space volume increases • Advertising & Sponsorship sales • “E” revenues • Package sales • International sales • Potential cost savings and operational efficiencies including: • Venue and hotel cost savings • On-site service savings • Other logistical efficiencies • Opportunities to improve marketing reach • Conference and attendance growth

  3. Process Outline • Enter into Confidentiality Agreement with RX • Initial meeting of executive teams to discuss event performance • Association to describe principal objectives for their event • Allow RX to analyze: • Event P&L • Pricing strategies • Vendor agreements • Marketing plans • Staffing and organizational requirements • Market / industry data and trends • Competition • RX to present findings and recommendations

  4. Potential Benefits to Associations of the RX Review Process • Helps to create a better quality event for association members • Allows associations the ability to have a greater focus on core missions • Creates opportunities to enter or create a presence in international markets • Helps to identify opportunities to significantly increase event revenues and profitability and the means to create greater financial stability • Leads to a reduction in association risk or exposure relating to event income • Allows the association to take decisions around the realignment of human resources • A potential increase in the asset value of association events

  5. The RX Commitment • To provide professional, honest, and accurate due diligence findings with no obligation to associations • To suggest solutions, consistent with the association mission which enhance the event asset • Working with the association management, discuss and review practical solutions in relation to the findings • If desired work with the association management to assist in the implementation of the recommendations • Full event management services • Assist in addressing investment needs

  6. Areas of RX Competence and Expertise RX have expertise, knowledge and capabilities in the following areas and following the review process can advise and assist in: • Exhibit sales • Advertising and sponsorship sales • Attendance and conference marketing • E-Business and online capabilities - community creation & management • Conference management – including CEU and CME • Business analysis and strategic development • Operations and event logistics – Pre, On-Site and Post • Event travel and hotel administration • Exhibitor and attendee research / analysis • Back office and administration support

  7. About Reed Exhibitions • World’s leading and largest event organizer • 2,600 Employees in 46 countries • Over 500 events • 7 million people attended our events in 2008 • International Sales Group - sales offices and agents in 65 countries • World class operational capabilities and customer focused culture which will deliver an outstanding event and value for all stakeholders • Significant operational expertise and buying power with venues, hotels and service providers • Ability to add value to associations through integration with established customer satisfaction programs which have been invested in and engrained within our sales, marketing and operational cultures • A Division of Reed-Elsevier

  8. History of Successful Relationships • RX partners with leading industry associations to produce premier events across an impressive range of industries and market sectors. • In North America alone, our successful association relationships include: • Vision Council of America • PGA of America • American Gaming Association • Security Industry Association • International Society of Pharmaceutical Engineering • National Shooting Sports Foundation

  9. RX Contact Information383 Main Avenue · Norwalk, CT 06851203-840-4800www.reedexpo.com

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