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Mastering Media Planning: Strategies and Calculations Guide

This guide delves into media planning methods, department structures, and terminology used in calculating impressions, cost-per-thousand, and gross rating points. Learn the essentials to optimize your media strategy.

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Mastering Media Planning: Strategies and Calculations Guide

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Presentation Transcript

  1. Chapter 7Media Planning Methods

  2. Media Department Structure

  3. Media Terminology

  4. Calculating Impressions

  5. Calculating Cost-Per-Thousand

  6. Calculating Gross Rating Points

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