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2011 Incident Communications. Emeeting will begin shortly To hear audio, you MUST also be connected by telephone Dial in number: 888-390-0677 Passcode : 1499069. 2011 Incident Communications. Jennifer Jones Public Affairs Specialist US Forest Service WO, Fire and Aviation Management

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2011 Incident Communications

Emeeting will begin shortly

To hear audio, you MUST also be connected by telephone

Dial in number: 888-390-0677

Passcode: 1499069


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2011 Incident Communications

Jennifer Jones

Public Affairs Specialist

US Forest Service WO, Fire and Aviation Management

National Interagency Fire Center

Boise, Idaho


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2011 Incident Communications

Becky Rine, Public Affairs Specialist

Fire and Aviation Management,

Washington Office

Phil Sammon, Public Affairs Officer

Office of Communication,

Washington Office


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Emeeting Agenda/Housekeeping

  • Agenda

    • Leader’s Intent

      • Tom Harbour, Director, Fire and Aviation Management, WO

    • 2011 Incident Communications Guidance

      • Jones, Sammon

    • From the Washington Office: Policy Communication and Unique Information Needs

      • Rine

    • 2011 Forest Service Fire Season Key Messages

      • Rine

    • Other Incident Information Items

      • Jones

    • Questions and Answers


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2011 Incident Communications Guidance

US Forest Service Incident Communications Information

Available Online At:

USFS FAM Intranet Site

http://fsweb.wo.fs.fed.us/fire/fam/

NIFC PIO Bulletin Board

http://www.nifc.gov/PIO_bb/fs.html


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Leader’s Intent

Tom Harbour

Director, Fire and Aviation Management

Washington Office


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2011 Incident Communications Guidance

  • InciWeb

  • News Media Relations

  • Delegations of Authority

  • Social Media


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InciWeb www.inciweb.org



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InciWeb www.inciweb.org

To activate your unit, or to create a user account, contact the Help Desk:

1-800-253-5559

[email protected]


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News Media Relations

  • On fires on National Forest System lands, PIOs work for the US Forest Service.

  • PIOs on incidents can respond to questions from all news media about the incident only.

  • PIOs will refer all news media questions that are not about the incident they are working on to the local National Forest PAO.

  • Local National Forest PAOs should refer all questions about national fire and aviation management issues and policies to Jennifer Jones at NIFC:


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Delegations of Authority

  • Should stress the importance of line officer responsibility for incident communications.

  • Examples of suggested language for delegations of authority are available on the WO FAM intranet site

  • http://fsweb.wo.fs.fed.us/fire/fam/

  • and the NIFC PIO bulletin board

  • http://www.nifc.gov/PIO_bb/fs.html


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Social Media

  • Facebook

  • Twitter

  • YouTube

  • Flickr


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Social Media

  • Detailed guidance available online in USDA New Media Best Practices and US Forest Service New Media Guides Volumes 1 and 2 on Office of Communication intranet site

  • http://fsweb.wo.fs.fed.us/pao/

  • and on NIFC PIO Bulletin Board

  • http://www.nifc.gov/fire_info/PIO_bb/Agencies/fs.html


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From the WO: Unique Information Needs

  • If a fire is in the news, if there are significant threats to lives or property or numerous evacuations, the WO needs to know, even if the fire is not on National Forest System lands.

  • Any fire can generate political interest in Washington, because any fire can bring sensitive issues that may seem unrelated to the fire.

  • Notify the WO when a VIP visit is scheduled or expected on an incident, or occurs by surprise.

  • Time Zones

  • National Fire Desk

    • 202-205-1450

    • Email address


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2011 Forest Service Fire Season Key Messages

  • Centered on three elements of Cohesive Strategy: Resilient Landscapes, Fire-Adapted Communities, and Fire Response

  • http://www.forestsandrangelands.gov

  • Available online on WO FAM Intranet site

  • http://fsweb.wo.fs.fed.us/fire/fam/

  • and NIFC PIO Bulletin Board

  • http://www.nifc.gov/fire_info/PIO_bb/Agencies/fs.html


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2011 Forest Service Fire Season Key Messages

  • There are only two types of wildland fire: Prescribed Fire and Wildfire. Suppression, Fire Use, Long Duration, and Resource Benefit, for example, are not wildfire types.

  • All wildfires will have a suppression strategy to—at a minimum—protect life and property. Some wildfires will also have additional strategies to meet ecological objectives.

  • Strategies are based on many factors, including risks to public and firefighter safety; type and condition of fuels; weather; land management plan direction; values to protect; and available firefighting assets. Strategies can change as conditions change.

  • All human-caused wildfires will have one strategy: full suppression.


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Other Incident Information Items

  • InciWeb Update

    • InciWeb Interagency Steering Committee

      • Rudy Evenson, National Park Service

      • Yvonne Jones, Bureau of Indian Affairs

      • Sarah McCreary, National Association of State Foresters

      • Jen Smith, Bureau of Land Management

      • Sheri Ascherfeld, Bureau of Land Management

      • Eric Neitzel, Northern Arizona

      • Jennifer Jones, US Forest Service (Business Manager)

      • Keri Vest, US Forest Service (Project Manager)


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Other Incident Information Items

  • Firefighter Photography, Videography, and Use of Social Media Letter

  • Available online on WO FAM Intranet Site

  • http://fsweb.wo.fs.fed.us/fire/fam/

  • and NIFC PIO Bulletin Board

  • http://www.nifc.gov/fire_info/PIO_bb/Agencies/fs.html


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Other Incident Information Items

  • National Photo/Video Contracts

    • Photographers

      • Kari Greer

      • Karen Wattenmaker

    • Videographers

      • Dave Butler

      • RenetteSabala

Kari Greer


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Other Incident Information Items

  • Documentary Filming

    • Olive Eye Films – R1

    • National Geographic Television

    • Wild Horizons, Ltd.


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Questions and Answers

  • The Operator will explain how to indicate that you want to ask your question and will un-mute your line when it is your turn.

  • Please indicate which speaker you would like to answer your question.

  • Becky Rine will serve as moderator to determine who will answer general questions.


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Thank You!

  • A recording of this call, as well as the incident communications guidance, fire season key messages, and other information will be posted online at:

  • FS WO FAM Intranet Site

  • http://fsweb.wo.fs.fed.us/fire/fam/

  • NIFC PIO Bulletin Board

  • http://www.nifc.gov/fire_info/PIO_bb/Agencies/fs.html

  • Jennifer Jones Becky Rine

  • (208) 387-5437 (202) 205-0955

  • [email protected]@fs.fed.us


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