1 / 25

SEO

SEO. Skip. What is SEO?. SEO stands for search engine optimization. Why is SEO important for businesses?.

byler
Download Presentation

SEO

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SEO Skip

  2. What is SEO? SEO stands for search engine optimization. Why is SEO important for businesses? Most people who are new to the idea of Internet marketing may think that it is quite easy to just build a site for their company and draw visitors to it. They will work hard on the graphics, make sure that their company's vision and products are clearly displayed on the site, and then expect the visitors to roll in. Unfortunately, in the web environment of today, this is not the case. Such a site, no matter how beautiful, will probably not even turn up in the first few pages of hits off of a search engine. 1

  3. Social Media For SEO From 2012 and beyond, strong social media sharing activities will drive SEO results, as well as traditional techniques. Provided social accounts include: • Facebook • Twitter • Pinterest • Tumblr • Youtube 2

  4. About Us We are located in Pune, and specialize in Online Marketing, Branding, Consulting, Web Devlopment and SEO. As technology continues to advance so does our talents and experience! Our Philosophy Our mission remains providing quality marketing services and products while maximizing the profits of our clients. We stand alone in our service thanks to the philosophy that our clients are our greatest and most valuable assets. Why Us? SEO is the best way to increase your bottom lineand get customers to your page. We have the means to pass along our success and experience to clients. 3

  5. Our Services • Search engine optimization • Facebook,twitter,youtubelinkedin optimization Google Adwords SEO SMO • 1st Page Results • Target Keywords • Custom Blog • Meta Keywords • Meta Description City Page Posts Other Services • Directory Submissions • City Specific URL’s • Landing Pages 4

  6. Our Approach RESEARCH STRATEGY CREATE PROMOTE Social Media E-mail Marketing SEO Web Ads Website Development Animated Video Print Design E-commerce Marketing Strategy Content Strategy Graphic Design Domain & Hosting Brand Analysis Business Objectives Target Audience SEO Research 5

  7. Why Social Media ? As search engines make deals with social sites like Facebook, Twitter, it’s obvious that social media affects SEO. But the question really isn’t if social media affects SEO, it’s more so on how… Website Social Media Sharing Visitors THE IMPLICATIONS OFGoogleSOCIAL SEARCH Nowadays, not only are these social recommendations showing up on main search engine results pages, there’s evidence that they’re displacing results that would have displayed based on traditional SEO. And that an author’s authority on social networking sites is influencing traditional SEO. 6

  8. Facts 66% of marketers and researchers believe SEO will come out on top to boost sales in 2013. Directories that have traffic and high PageRank will greatly increase a site’s backlinks. Generating a buzz through an online SocialMediapresence is very important. 7

  9. 46% 23% 27% 14% Audiences today are connected consumers and they Socialize & engage with businesses through multiple DigitalPlatforms. What Does That Mean For SEO?... With more than 14 billion online searches each month, where your website falls on the search results page matters. SEO is the essence to your online activity through search engines, and is something that shouldn’t be taken lightly. 8

  10. Facebook is now challenging and blurring the lines between search and social by offering Open Graph abilities that tie external websites to internal Facebook processes and thus entering the search market. 1 2 3 Facebook ‘Likes’ Impact on SEO USER FINDS CONTENT VIA OPEN GRAPH 1 ABILITY TO SHARE USER CONTENT 2 WORD-OF-MOUTH MARKETING ONLINE 3 10

  11. Google Adwords Stats $33 billion In Google ad revenue = Geographical 97% targeting greatly increases local business. of Google’s revenue is from advertising Google Adwords Match Types Not only can you add any relevant keywords, but you can target ‘match types’: broad match, phrase match, exact match and negative keywords. 11

  12. Case Study Project Description Our client www.durvaa.co.inandwww.foma.inhas seen twice the amount of business after incorporating our SEO services into their online marketing campaign. 12

  13. 1) SEO – Search engine optimization which basically emphazise on keywords. Durvaa keywords are area specific – 1 bhk flats in dhanori and flat in dhanori. Online marketing campaign for Durvaa 2) SMO – Social media optimization www.facebook.com/durvaashubhankar www.twitter.com/ShubhankarDurva 13

  14. Online Marketing campaign for Foma 1) SEO – Search engine optimization which basically emphazise on keywords. a) Generic keywords of foma – Merchant navy , Merchant navy academy , Merchant navy admissions, Merchant navy institute . b) Area specific keywords for foma - Merchant Navy in pune, Merchant Navy Academy in pune, Merchant Navy Admissions in pune, Merchant Navy Institute in pune, Career in Merchant Navy in pune, Deck Cadet Course in pune. 14

  15. 2)SMO – Social media optimization https://www.facebook.com/pages/Fleet-Ocean-Maritime-Academy https:plus.google.com/108632910641794989722 https://twitter.com/Fomafleet 15

  16. SOCIAL MEDIA OPTIMIZATION Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. How to do Social Media Optimization ? • Social Networking • Micro Blogging • Video Promotions • Slide Promotions / Case Study Promotions Blogging • Photo Sharing • Group participation, Answer and comment posting • RSS Promotions • Widgets Promotions 16

  17. Social & Professional Networking Promote at Social Communities like Facebook, Twitter,Pinterest, Myspace. Micro Blogging News promotion, Event Promotion, Company promotions and other promotions via Micro Blogging Sites like Twitter, Pownce, tumblr , Frazr,Plurk,brigntkite identi.ca, mysay etc. 17

  18. Video Promotions • Share news, updates, information via most visual tool : Video • Promotion on Youtube, Orkut Profile, Facebook Profile, Myspace profile etc Slide Promotions / Case Study Promotions Making of PowerPoint on different topics and Promote slides via Slideshare, slideburner, scribd to get more Brand recall and Brand visibility Promote Case Studies / Testimonial via PPT slides 18

  19. Blogging • Blog on special topics for promotion news, event, video • Use blog for cross platform promotions, networking utilities • Getting visitors from niche sectors Photo Sharing • Share different photos related to portal can be promoted by Photo Sharing sites like flicker, Picasa, photobucket etc • Increase Brand Recall from your vertical 19

  20. Group participation, Answer and comment posting • Participation on different related groups at Yahoo & Google Groups as well as different social networking sites. • Answer question at Yahoo Answer and other related sites • Post relevant comments on vertical specific blogs. RSS Promotions • Submit RSS to all major readers, promote through Social Media • Cross promotion of different RSS feeds on blogs • Submit RSS to different ping sites 20

  21. Widgets Promotions • Make badge of your site and promote it via site. • Make widgets for promoting news, articles, forum commenting • Use this badge / widgets to blogs and social network profile. 21

  22. Work With We help your business achieve measurable results through SEO & Social Media. Have Control Benefit from word of mouth communication amongst your customers. Increase Brand Awareness Get valuable customer feedback and engagement, and ensure the best return on your digital investment. Get Feedback You’ll experienceTHE difference ! You’re getting the best Exposure & Engagementwith your potential customers. 22

  23. 5 Step Process Our plan to get you to the top of Google: Researching your business and your competition 1 Understanding your customers and target keywords 2 Setting up your Adwords and organic optimization 3 Re-indexing and submitting your website to directories 4 Getting real results and more business opportunities 5 23

  24. Get In Touch www.dreamworth.in https://twitter.com/DreamWorthSol https://www.facebook.com/DreamWorthSolutions DreamWorth Solutions Pvt. Ltd. Ansec building Sr.no-111/1,7-A Tank road, Near Bajaj Service Center, Vishrantwadi, Pune- 411 006 +91 8605697774, 020-65207774/5 sales@dreamworth.in 25

  25. Brought to you by : www.dreamworth.in Thank You! Back

More Related