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Your Attention, Please

Your Attention, Please. Aaron Wall SeoBook.com. Infinite Competition . Smarter algorithms & aggregators Social media Outsourcing Better, cheaper, & faster publishing tools Ad tracking increasingly precise Tragedy of the Commons by Garrett Hardin http://dieoff.org/page95.htm.

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Your Attention, Please

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  1. Your Attention, Please Aaron Wall SeoBook.com

  2. Infinite Competition • Smarter algorithms & aggregators • Social media • Outsourcing • Better, cheaper, & faster publishing tools • Ad tracking increasingly precise • Tragedy of the Commons by Garrett Hardin http://dieoff.org/page95.htm

  3. Blog Growth VS Web Usage

  4. How to Gain Traction • Bias • Niche • Formatting • Filter • Social Interaction • Regularity • Monetize • Use Push Marketing

  5. Bias: a Truth for Every Search • Gathering points • politics, religion, human rights, education, technology, etc. • Technorati top 100 blogs • Key attributes • passion, open, original, consistent, opinionated, (dis)honesty

  6. Own a Niche • Owning a smaller niche is an easy way to start building personal brand • #1 player gets more play in the media • #1 player gets more self reinforcing exposure • #1 site gets better ad rates

  7. Formatting1000 Teachers for Every Trick • Clean appealing design • Positive reinforcing tone • Easy to understand = trust and mindshare • Highlight best pages • About us page • Easy for press to contact • Pictures / video / sketchcasting

  8. Formatting (part 2) • Write clearly “Politics & The English Language by George Orwell” http://www.mtholyoke.edu/acad/intrel/orwell46.htm • Write headlines like a wire service writer http://www.youtube.com/watch?v=w4S9wjuJPk8 • Use simple words and short sentences • Bulleted lists / headers / subheaders

  9. Formatting (part 3)

  10. Filter … Read More, Write Less • iGoogle & Google Trends • Google News Alerts • Custom RSS feeds • Compare now to the past • Save drafts & refine before publishing • Stay on topic • CartmanTourette’s Syndrome http://www.youtube.com/watch?v=J_n4UZgKtek

  11. Social Interaction • Comment & link out (add value) • Create community based ideas • Ask for feedback BEFORE launching • Actively solicit feedback & reply to comments • Write for others • Network offline • Can’t be afraid of controversy http://online.wsj.com/public/article/SB112541909221726743-_vX2YpePQV7AOIl2Jeebz4FAfS4_20060831.html • Get people to talk ABOUT YOU

  12. Post Regularly • People appreciate regularity • Pre-write draft posts for future ideas • Offer tools or bolt on community stuff like job boards and forums • Encourage contribution from others • Highlight best contributors

  13. Monetizing a New Blog • No AdSense above your content • Sell branded ads or co-brand affiliate offers • Create your own products • Increase price to maintain high visitor value

  14. Push Market (Avoiding Attention Scarcity) • Companies pay to advertise giving away products they sold in the past • Build links – Yahoo Directory + a few others • Buy AdWords & AdSense ads, blog ads • Sponsor other related sites • Syndicate your content & write for other trusted sites • Don’t monetize too early

  15. Thanks for Your Attention  If you found this useful please forward it to a friend or mention it on your blog.

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