Chapter 28. Effective marketing. Purposes of marketing. marketing: the anticipating and satisfying of customers’ wants in a way that delights the consumer and also meets the needs of the organisation. This definition provides an introduction to the purposes of marketing:
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Using the marketing mix: product
Using the marketing mix: promotion
Using the marketing mix: pricing
30p + (40% of 30p) = 30p + 12p = 42p
Using the marketing mix:place
Designing an effective marketing mix