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Is it possible to compete with Amazon? Yes, it is!

Amazon being the leading retail eCommerce company in the US has shortcomings that smaller companies can take advantage of.

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Is it possible to compete with Amazon? Yes, it is!

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  1. Is it possible to compete with Amazon? Yes, it is! Amazon’s eCommerce sales continue to grow. The pandemic has only made the company more successful with a 44.1% increase in sales in the year 2020. Online shopping peaked during the first year of the coronavirus and as a result, the eCommerce giant generated remarkable sales growth. Financial experts had originally estimated that Amazon’s sales in the US in 2020 would increase by 17.2% to $260.86 billion. However, the results were much higher, and Amazon reported an increase of 44.1% to $318.41 billion. This trend is expected to continue in 2021. Currently, Amazon is the leading retail eCommerce company in the US and tops any top 10 list. For smaller and independent brands, it is becoming harder to compete with the sector giant. However, there may be some shortcomings that smaller companies can take advantage of. There are a few key areas to focus on in establishing a successful brand:

  2. Specialize Believe it or not, you have an important advantage over Amazon: You have the ability to specialize in a certain type of product or service. While Amazon offers pretty much every kind of product that you can think of, including groceries and streaming, you can offer your clients a much more specialized service. Become an expert in your field and build a brand that customers can rely on. Be personable By developing an outstanding customer service team, you can become much more relatable to shoppers than a giant corporation like Amazon ever could. If buyers feel like their concerns are heard and they are taken seriously, they are much more likely to recommend you to a friend. Offer a unique experience Through the power of the internet, you have the ability to create a unique experience for your customer base. You may want to offer a subscription service that can benefit your target audience. This will not only create a useful service that customers can regularly enjoy but will also lead to a long-term relationship with your clients. These are just some of the ways in which a brand can overcome the Amazon giant and do the unthinkable – compete. Get creative and use your strengths to your own advantage.

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