The Passionate Entrepreneurs of the Year 2025

INDIA From Idea to Execution The A Step-by-Step Guide to Star?ng Your Own Business PASSIONATE of From Local to Global the Year Scaling Your Start-Up 2025 The Power of Adaptability How Entrepreneurs Can Thrive in a Changing Market Sulakshan Parameswaran Director, Superb Formulations Private Limited SULAKSHAN Parameswaran Turning Exceptional Taste into an Everyday Experience

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INDIA A Tribute to the Editor's Grit, Creativity, and Perspective Boldness Entrepreneurs of the Year 2025, we celebrate very day, fresh ideas sprout like those who have turned their dreams into seeds, each one filled with action, carving out paths where others saw E promise and potential. Most of only barriers. This edition is a tribute to the these ideas wither before they even have grit, creativity, and boldness of entrepreneurs the chance to take root, lost in the shuffle who are reshaping industries, challenging of daily life, overshadowed by the next CREDITS norms, and paving the way for future big thought. But occasionally, an idea generations. We've curated the stories of defies the odds, pushing its way through some of the most remarkable innovators, the noise and capturing the attention of whose journeys remind us that passion is the those who matter. What sets these ideas fuel that drives great change. apart? It's not just about timing or luck—it's about the persistence to push ADDRESS MANAGING EDITOR Looking ahead, the future of through challenges, the courage to entrepreneurship is not about predicting what Abhishek Roy Business Minds Media Tech LLP. innovate, and the unwavering belief in a comes next—it's about the power of vision that can change the status quo. O?ce No. 503, Spot18 Mall, Rahatani, possibility. The next great idea is already out ART & DESIGN HEAD These are the ideas that build legacies. Pune 411017 there, waiting for someone with the courage Rohit Sutar to take a chance on it. Entrepreneurs will In this special edition of The Passionate continue to be the heartbeat of innovation, Business Minds Media Tech LLC. BUSINESS DEVELOPMENT MANAGER driven by curiosity, purpose, and a relentless 5830 E 2nd St, Ste 7000 desire to make the world a better place. The Raviraj Khankhure #13042, Casper, journey of entrepreneurship may not always be easy, but it's a journey worth taking, for it Wyoming 82609 United States EXECUTIVES is in the pursuit of something bigger than Nisha Salunke, Atharva Gaikwad ourselves that we find true fulfillment. CONTACT US MARKETING MANAGER info@businessmindsmedia.in Nikita Khaladkar +91 8484076698 +91 9834514296 TECHNICAL HEAD Sam Fernandez FOLLOW US DIGITAL MARKETING MANAGER Amit Singh CIRCULATION MANAGER Rohan Agrawal Abhishek Roy ACCOUNTANT - Managing Editor Melina D’souza www.businessmindsmedia.in

Cover Story TABLE OF CONTENT Profiles Kunal Sharma Creating Spaces that Elevate 24 Human Experiences Shivam Khanna Writing a New Chapter in Indian Design 34 Swapan Rajdev Designing Conversations That Matter 44 06 Articles From Idea to Execution A Step-by-Step Guide to Starting 20 Your Own Business From Local to Global Scaling Your Start-Up 30 Parameswaran Turning Exceptional Taste into The Power of Adaptability an Everyday Experience How Entrepreneurs Can Thrive 40 in a Changing Market

C o S t v o e r r y Parameswaran Turning Exceptional Taste into an Everyday Experience I wanted to create something that made great flavors truly accessible—whether you are a home baker or running a food startup. That's how Ossoro was born. Sulakshan Parameswaran Director, Superb Formulations Private Limited 06 07 www.businessmindsmedia.in www.businessmindsmedia.in

The Passionate Entrepreneur of the Year 2025 remium flavors have always What inspired Sulakshan fortune. For the longest time, the held a certain mystique, Parameswaran to venture into the market told small-scale creators: settle. P complex, concentrated, crafted world of flavors, extracts, and essential Settle for diluted. Settle for generic. to perfection. They're the invisible oils was deeply rooted in his Settle for what's available, not what's ingredients behind unforgettable bites upbringing. Having grown up in a ideal. and sips, the silent collaborators in the family that ran a modest, home- success of celebrated dishes. Yet for all adjacent business in the early 2000s, he That's where Sulakshan their power, they've often felt out of was constantly surrounded by the scent Parameswaran decided to step reach. Reserved for the hands of large- of spices and aroma chemicals that in—not with a loud disruption, but scale manufacturers or behind the were used to create simple yet with a quiet, precise revolution. guarded walls of industrial suppliers, powerful essences. Although he may Drawing from a childhood immersed these intricate notes rarely made their not have realized it at the time, these in the scent of spice-laden oils and a way to the hands of home bakers, indie early experiences played a significant family-run flavor business, he didn't café owners, or culinary creators just build Ossoro Flavours and role in shaping his deep understanding working outside the spotlight. Superb Formulations. He redesigned of sensory craftsmanship. access. Try finding a bold pistachio essence In 2007, the family business that doesn't taste synthetic. Or a pure From Spice-Laced Childhoods to transitioned from a small setup to a vanilla that doesn't cost a small Flavor-Filled Futures fully operational factory. Witnessing 08 09 www.businessmindsmedia.in www.businessmindsmedia.in

this transformation firsthand, flavors that are celebrated for their platforms and offline retail channels. Sulakshan is especially proud of the distributors to grow without the At the core of Superb Formulations lies Sulakshan saw the vast potential of authenticity, purity, and consistency. The brand has established a strong company's approach to inclusivity. By pressure of large initial investments. the Japanese philosophy of what they had built over the years. The brand operates with a clear presence on major e-commerce eliminating minimum order quantities This open-door policy has helped Kodawari—a relentless pursuit of philosophy: great flavors begin with marketplaces and continues to expand for first-time buyers, Superb democratize access to high-quality perfection. Sulakshan explains that this After completing his MBA and great ingredients. into brick-and-mortar retail stores. Formulations has empowered countless flavor solutions. mindset informs every formulation the spending over five years in the Whether it's a 10ml bottle for a home homegrown brands, startups, and small company produces. The goal is always corporate sector, he stood at a pivotal Superb Formulations also stands out baker or a 20-litre drum for large-scale to get as close as possible to the natural juncture in his career. While the for its steadfast commitment to production, Ossoro caters to all needs. source, both in aroma and in corporate world offered him valuable integrity. Sulakshan is clear that the functionality. It's this meticulous exposure and experience, he felt a company does not cut corners. Each attention to detail, combined with an strong pull toward the world he had product is built to deliver both One of the aspects Sulakshan is enduring passion for excellence, that grown up in. Choosing to follow his performance and value, offering particularly proud of is the brand's has helped Superb Formulations carve For me, flavor is a form of passion, he decided to join the world of premium-grade formulations without commitment to customization. He out its distinct space in a highly integrity. It has to be honest, flavors, embarking on a journey that the hefty price tag—an approach that understands that innovation in the food competitive market. was not just professional but deeply resonates with both emerging brands and beverage industry often requires consistent, and built from personal. For Sulakshan, this path has and seasoned manufacturers. tailor-made solutions, and Ossoro has been one of rediscovery—of family made it a priority to accommodate good ingredients. That's the heritage, of passion, and of the bespoke requests—even in small core of what we do. profound connection between nature Agility is another defining trait. The batches. This flexibility and customer- and human senses. company ensures fast lead times for centric mindset have been key factors dispatch and delivery, making it a in Ossoro's growth from a niche The journey of founding Ossoro reliable partner for businesses working concept to a trusted name embraced by Flavours began with Sulakshan with tight production schedules. Their homebakers, chefs, and industrial identifying a clear and growing need in R&D capabilities are equally manufacturers alike. the Indian market. He observed a rising responsive. Whether a client requires a wave of homebakers and small-scale brand-new flavor or a tweak to an For Sulakshan, the journey so far has food entrepreneurs who were eager to existing one, the team at Superb been exciting and fulfilling—but as he experiment with unique flavors but Formulations is known for its swift and sees it, this is just the beginning. lacked access to high-quality products. collaborative development process. This gap inspired him to reimagine how flavor solutions could be made Where Every Drop Tells a Story of available and accessible. Integrity With a vision to change the game, When asked what sets Superb Sulakshan and his team launched Formulations apart in the competitive Ossoro with a focus on retail-friendly flavor manufacturing industry, 30ml packs that maintained the same Sulakshan emphasizes the company's high concentration and quality as their unwavering dedication to purity, commercial-grade offerings. To further accessibility, and enhance usability, they introduced craftsmanship—values that have bottles with inbuilt droppers—ensuring remained central to its identity as an accurate dosing and ease of use, MSME. While many players in the particularly for home kitchens. industry focus on scale and mass production, Sulakshan has steered From the outset, Sulakshan's goal was Superb Formulations to prioritize both simple and ambitious: to make quality at every step. premium flavors available to everyone. Today, Ossoro offers an expansive A key differentiator, according to range of flavors—from timeless Sulakshan, is their strict sourcing classics to bold, exotic policy. Only high-quality, traceable varieties—available across both online raw materials make the cut, resulting in 010 011 www.businessmindsmedia.in www.businessmindsmedia.in

The Alchemy of Intuition and perspective, he believes, became one products designed for either human or creation remain consistent, the Innovation of his greatest strengths. It allowed him veterinary use. Each use case comes variables within each segment demand to see flavor development not just as a with its own technical demands, customization and a deep When reflecting on how he balances technical process, but as a form of including solubility, dosage form understanding of application-specific the artistry and scientific precision sensory storytelling—an opportunity to compatibility, and regulatory requirements. involved in creating unique flavors, create something that could stir compliance. The team approaches each Sulakshan compares the process to that feelings or memories, not just satisfy a formulation with precision, ensuring In the bakery industry, Sulakshan of a chef crafting a signature dish. For formula. that the flavor solution not only tastes explains that one of the biggest him, flavor development is a good but also serves a specific challenges lies in the quality and nature harmonious blend of creativity, Over the years, Sulakshan has functional and technical purpose. of the raw materials used by clients. A balance, and technical expertise. While cultivated a deep respect for the flavor might behave very differently the science—particularly organic scientific aspects of flavor creation, but Across all industries, Sulakshan depending on whether a recipe uses chemistry—provides the structural he continues to champion the creative emphasizes the importance of listening real butter or cost-effective alternatives foundation, Sulakshan emphasizes that and intuitive dimensions. For him, carefully to the client's needs and like margarine or vegetable oil. Butter equal importance must be given to the innovation happens when both realms asking the right questions. For him, the tends to enhance and elevate flavor organoleptic elements: the aroma, work together—when molecular goal goes beyond crafting a great- profiles, whereas substitutes often mute mouthfeel, and the emotional precision meets artistic intention. tasting flavor—it's about ensuring that them. Recognizing that many resonance a flavor can evoke. It's about each formulation performs reliably commercial bakeries prioritize creating an essence that feels complete However, he is quick to point out that within the customer's specific affordability, Sulakshan and his team at and meaningful. science and creativity are just two parts environment and adds value from both Superb Formulations design flavors of the equation. Commercial viability a sensory and functional standpoint. that maintain consistency and appeal plays a critical role as well. Sulakshan regardless of ingredient Interestingly, Sulakshan does not come and his team work closely with The Craft Behind Every Drop of quality—ensuring that every end from a traditional science background. customers to understand how each Flavor product delivers a desirable and His entry into flavor formulation was flavor will be used—the application, reliable taste experience. guided more by curiosity and intuition the dosage, heat stability, shelf life, and Sulakshan describes flavor than academic training. This outsider ultimately, the value it offers to the end manufacturing as a meticulous blend of When it comes to beverages, user. These practical considerations are art and science, with several critical Sulakshan highlights stability and carefully integrated into every parameters shaping the creation of compatibility as critical hurdles. formulation to ensure the final product high-quality, consistent products. At Factors such as pH level, TDS (total is not only distinctive and technically the heart of the process lies raw dissolved solids), the specific types of sound, but also effective and material selection—a factor he acids used for profile enhancement, economical in real-world conditions. considers absolutely fundamental. and sugar content all influence how a According to Sulakshan, the aroma flavor behaves and integrates. A It's this thoughtful blend of curiosity, ingredients used in a formulation formulation that works perfectly in one scientific understanding, creativity, and directly impact the final outcome, as setup might fail in another if these close customer collaboration that each raw material brings its own conditions change. To overcome this, Sulakshan believes enables Superb distinctive characteristics to the flavor. his team invests significant time in Formulations to develop flavors that This is why his team places a strong understanding the beverage matrix in truly stand out in a crowded market. emphasis on sourcing innovative and detail before recommending or high-performance ingredients, tailoring a flavor solution, ensuring that Mastering Complexity Across Taste continuously researching and testing performance is both stable and Territories new options to elevate existing satisfying. profiles. According to Sulakshan, developing The pharmaceutical sector, Sulakshan flavors across diverse industries—such To maintain consistency, rigorous notes, adds another layer of as bakery, beverages, and quality control checks are conducted complexity. Here, flavors often serve a pharmaceuticals—presents a unique set on all incoming materials. These dual purpose: to improve palatability of challenges that requires a nuanced checks assess purity, potency, and or to mask unpleasant tastes and odors. and highly adaptable approach. While overall consistency, ensuring that every The applications vary widely—ranging the foundational principles of flavor batch meets the company's high from liquid syrups and powders to 012 013 www.businessmindsmedia.in www.businessmindsmedia.in

internal standards. Any deviation in safety system. It wasn't just a change in process demands accuracy and an quality, Sulakshan notes, could structure—it was a transformation in intuitive understanding of how compromise the integrity of the final philosophy. From that point onward, ingredients interact. product. the company prioritized developing policies and infrastructure that could The processing techniques vary Once the raw materials are approved, meet, and even exceed, both national depending on the form and application the next phase—processing—begins. and international quality and regulatory of the final product. For instance, Sulakshan compares this step to standards. creating powder-based flavors involves operating a highly specialized kitchen, a different method compared to where precision is key. Developing a Recognizing that global trust hinges on emulsions, yet the underlying goal flavor involves understanding the rigorous systems, Sulakshan led the remains the same: to produce stable, behavior of various aroma chemicals overhaul of their processes, facilities, effective, and high-quality flavor and skillfully combining them in and protocols. One of the most solutions. specific ratios to craft a desired sensory significant milestones in this journey experience. These aroma ingredients was achieving compliance with FSSC For Sulakshan, each step in the are blended with food-grade solvents 22000—one of the world's most process—from sourcing to formulation to form the flavoring essence. Much respected food safety management to quality control—is essential in like following a recipe, the formulation system standards. This certification crafting flavors that are not only aligned Superb Formulations with technically sound but also rich in globally recognized best practices in sensory appeal. It is this careful food manufacturing. interplay of scientific discipline and creative intuition that defines the Their commitment, however, did not success of every product that leaves the stop there. The company has since Superb Formulations lab. secured multiple certifications that reinforce its standing in both export Raising the Bar for Global Flavor and domestic markets. These include Safety FDA compliance for international exports, ISO 22000, GMP (Good Sulakshan explains that a pivotal shift Manufacturing Practices), GHP (Good occurred in 2015 when Superb Hygienic Practices), HACCP (Hazard Formulations transitioned from a Analysis and Critical Control Points), proprietorship to a private limited and Halal certification. For the Indian company. This restructuring marked a market, Superb Formulations remains renewed and intensified focus on fully compliant with FSSAI building a robust, sustainable food regulations, ensuring all products meet legal and safety requirements locally. Sulakshan also emphasizes the importance of accountability. The company's facilities undergo routine audits by independent third-party agencies—an essential component of their quality assurance program. These audits not only validate internal practices but also serve as a continuous improvement mechanism, ensuring food safety and hygiene standards are never compromised. 014 015 www.businessmindsmedia.in www.businessmindsmedia.in

Through this multi-layered approach to that its formulations are application- explores new frontiers in natural home bakers and boutique brands to journey is to remain deeply curious and compliance—covering everything from friendly, stable, and offered in extractions, sustainable sourcing, and large-scale manufacturers with equal committed to continuous learning. The certifications to ongoing convenient pack sizes. clean-label ingredients. These attention and creativity. industry is nuanced, blending science audits—Sulakshan has positioned advancements will ensure that Ossoro with art to craft experiences that Superb Formulations as a company Sulakshan emphasizes that Ossoro's not only meets performance standards Each new flavor is developed with engage both the senses and emotions. that delivers not only on flavor but also ability to respond swiftly and but also contributes to a more precision, balancing science and It's crucial to grasp not only the on safety, trust, and global consistency. thoughtfully to changing environmentally and ethically artistry. Ossoro considers performance, chemistry behind aromas but also how preferences—without compromising responsible industry. dosage, stability, and sensory impact to they can evoke specific feelings or Crafting Flavors with Soul and on quality or creativity—is what helps ensure every creation is not only enhance experiences. Science the brand remain relevant and trusted Ossoro's commitment to democratizing flavorful but also functional and in a dynamic industry. access to premium flavors is key to reliable across applications. Aspiring entrepreneurs should invest their vision. They aim to provide small time in understanding raw materials, Innovation is at the heart of everything The Flavor of Fulfillment businesses, home bakers, and niche Sensing the Shift formulation techniques, food safety Ossoro does, and with over 300 flavors creators the same high-quality products standards, and regulatory in its growing portfolio, the company's Reflecting on his journey, Sulakshan and customization options that larger Sulakshan observes that consumer frameworks—these foundational mission has always been to push the shares that one of the most rewarding manufacturers enjoy. Speed, flexibility, behavior in the flavor industry is elements are key to building long-term boundaries of flavor formulation. moments has been watching the and personalized service will continue shifting rapidly, driven by a heightened credibility. The pace of change in the According to Sulakshan, their Ossoro brand evolve from a simple to be cornerstones of their approach, awareness of food ingredients and their market demands adaptability, as approach is inspired by two Japanese idea into a respected name across India allowing them to inspire creativity and origins. Today's consumers—especially consumer trends evolve rapidly, and philosophies: Kodawari and Kaizen. and international markets. Building elevate experiences for customers startups and niche brands—are more nimbleness is essential. BM I N D I A Kodawari reflects their dedication to something from the ground up and across the globe. discerning, often seeking bold, natural, craftsmanship and the pursuit of earning the trust of a diverse customer and clean-label flavor profiles that While the scale of the industry may perfection—striving to replicate base—from passionate home bakers to align with their brand values. seem daunting, opportunities for nature's aroma and taste as innovative food and beverage innovation abound. By focusing on authentically as possible. Kaizen companies—has been an incredibly There has been a rise in demand from craftsmanship and serving underserved embodies their commitment to fulfilling experience. innovative product segments such as segments—such as small businesses continuous improvement, encouraging kombucha, functional beverages, and niche product creators who the team to keep evolving and never What stands out most to him is the protein snacks, cloud kitchens, and prioritize personalization over mass settle for mediocrity. validation that comes from repeat nutraceuticals. These businesses production—entrepreneurs can carve customers and long-term partnerships. require high-impact, often all-natural out their own space. Above all, This philosophy is brought to life It's this trust that fuels the team's daily flavors that are tailored to their brand maintaining quality and integrity is through heavy investment in research, motivation and reinforces their core identities and health-conscious paramount; it's the consistency and global food trend analysis, and commitment: food safety and quality consumers. attention to detail that set standout ingredient innovation. The R&D team are non-negotiable, regardless of the entrepreneurs apart. at Ossoro delves deep into the worlds scale or complexity of the product. Ossoro has made it a priority to stay of organic chemistry, aroma closely in tune with these trends. The Ossoro's Ambitious Path Forward compounds, and advanced extraction For Sulakshan, the ultimate reward lies team collaborates closely with and distillation methods. This allows in knowing that Ossoro's flavors have emerging businesses to develop Ossoro's vision for the future is to them to isolate newer and rarer played a part in someone else's customized flavor solutions—ranging grow into a globally recognized name ingredients, lending a distinctive edge success. Whether it's a baker perfecting from premium natural extracts and synonymous with quality, innovation, to each flavor developed. their signature cake or a startup fusion notes to unique flavor and accessibility in the flavor and launching a standout product with combinations that are rarely found in fragrance sector. With a strong focus What truly distinguishes Ossoro is its Ossoro's flavor at its core—those the market. on expanding their global footprint customer-centric approach. While moments, he says, are what make the through strategic exports and many larger companies impose high entire journey worthwhile. Homegrown trends also play a major partnerships, Ossoro plans to further minimum order quantities (MOQs) for role. The popularity of the home- solidify its presence in the Indian bespoke flavors, Ossoro makes its Unlocking the Secret to Flavor baking movement has driven demand market while leading the movement extensive flavor library—including for flavors like Biscoff, Pina Colada, toward clean-label, natural flavors. customized options—accessible even For aspiring entrepreneurs looking to and Indian fusions such as Rasmalai in small volumes. This flexibility enter the flavor and fragrance industry, and Gulab Jamun. Ossoro not only Research and development will remain enables them to support everyone from the most valuable advice from Ossoro's embraces these trends but also ensures a core investment as the company 016 017 www.businessmindsmedia.in www.businessmindsmedia.in

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From Idea to Execution analysis will help you identify A Step-by-Step opportunities for differentiation and refine your business model. Guide to 3. Create a Business Plan Starting Your Own A business plan is a roadmap for your venture. It outlines your goals, target market, value proposition, sales and marketing strategies, funding requirements, and financial projections. Business A well-constructed business plan not only helps you clarify your business tarting your own business can be successful businesses often stem from 2. Market Research: Validate Your vision but also serves as a crucial tool both an exciting and daunting solving a problem or fulfilling a need. Idea for attracting investors or securing S experience. While many are Ask yourself: What gap in the market financing. motivated by the prospect of exists? What can you offer that others Market research is an essential step to independence and financial success, cannot? You might have a passion or a ensure that your business idea has Key sections of a business plan transforming a business idea into a hobby that can be turned into a potential. Conduct surveys, focus include: thriving enterprise requires careful business, or you may have noticed a groups, and interviews to understand planning, strategic execution, and specific demand or pain point that your target market's needs, preferences, • Executive Summary: A brief continuous effort. In this guide, we will hasn't been addressed yet. and behaviors. This will help you overview of the business, its walk through the essential steps from confirm whether your idea is viable mission, and goals. concept to launch, equipping you with Once you have your idea, take time to and if people are willing to pay for the • Business Description: An in- the tools you need to turn your refine it. Define what makes your product or service you are offering. depth explanation of your business entrepreneurial dreams into reality. business unique, why it will succeed, idea and the market need. and how it will stand out from the Additionally, research your • Market Research: Insights into 1. Start with a Clear Idea competition. This clarity will serve as competition. Who are your direct your target audience and the foundation for everything that competitors, and what are their competitive landscape. The first step in launching a business is follows. strengths and weaknesses? This • Sales and Marketing Strategy: identifying the idea itself. The most How you plan to acquire and retain customers. • Financial Plan: Your revenue model, projected income, expenses, and profit. 020 021 www.businessmindsmedia.in www.businessmindsmedia.in

place, it's time to put your marketing plan into action. Whether through social media, email marketing, search engine optimization (SEO), or A clear business plan demonstrates 5. Register Your Business financing options—whether it's traditional advertising, creating a 10. Monitor, Adapt, and Grow your commitment and readiness to take personal savings, loans, or investments strong presence for your business is on the challenges of entrepreneurship. Once you have chosen a structure, it's from friends and family, or venture crucial for attracting customers. Starting a business doesn't end with the time to register your business with the capital. Prepare financial projections to launch—it's just the beginning. As your 4. Choose a Business Structure appropriate government authorities. gauge the feasibility of your business Start by identifying where your target business progresses, constantly This typically involves: and plan for long-term growth. audience spends time and tailor your monitor your performance, track marketing strategies accordingly. You customer feedback, and make Choosing the right business structure is • Choosing and registering a 7. Build Your Brand Identity should also consider content adjustments where necessary. Be open crucial as it impacts taxes, liability, and business name. creation—blogging, videos, and to pivoting if certain strategies aren't the management of your business. Your brand is the personality of your • Applying for any necessary infographics can help you engage with working, and continually adapt your Common structures include: business. It's how customers perceive permits or licenses. potential customers and build approach to market demands. you, and it plays a critical role in how • Filing for an Employer credibility. • Sole Proprietorship: A simple they connect with your products or Identification Number (EIN) for To grow your business, look for structure where one individual services. Start by developing a logo, tax purposes. 9. Launch Your Business opportunities to scale. This may owns and operates the business. choosing your brand colors, and involve expanding your product • Partnership: A business owned creating a consistent message across Registering your business ensures you After months of planning, it's time to offerings, entering new markets, or by two or more individuals who your marketing materials. are operating legally and is a crucial launch your business! Organize a improving operational efficiency. share responsibilities and profits. step in gaining the trust of customers, launch event, whether physical or • Limited Liability Company Your brand identity should reflect your suppliers, and partners. virtual, to introduce your products or Conclusion (LLC): A hybrid structure that business values and resonate with your services to the public. This event provides liability protection while target audience. Remember that your 6. Set Up Your Finances should create buzz and draw attention allowing for flexibility in brand is more than just a logo—it's the to your business. You can offer special Turning your idea into a successful management. emotional connection people have with Proper financial management is a promotions, discounts, or giveaways to business is a rewarding journey that • Corporation: A more complex your business, from the customer cornerstone of any successful business. generate excitement and encourage requires determination, resilience, and structure that separates ownership service experience to the product Set up a business bank account to keep people to try your offerings. careful planning. By following these and management, offering liability quality. personal and business finances steps—from validating your idea protection but with more separate. Additionally, establish a Remember, the first few weeks or through research to launching your regulatory requirements. 8. Launch Your Marketing Strategy reliable accounting system to track months may be slow, but persistence marketing efforts and beyond—you income, expenses, taxes, and profits. and ongoing customer engagement will can increase your chances of building a Each structure has its pros and cons, so Now that your business is officially help you build momentum. Keep sustainable, profitable business. Every it's essential to consult with legal and registered and your finances are in Determine your startup costs, including refining your product based on challenge along the way will teach you financial professionals to select the product development, marketing, customer feedback, stay active in valuable lessons, and every success right one for your needs. equipment, and staffing. Consider your marketing efforts, and don't be afraid to will bring you one step closer to BM I N D I A iterate on your business model as you achieving your entrepreneurial vision. grow. 022 023 www.businessmindsmedia.in www.businessmindsmedia.in

The Passionate Entrepreneurs of the Year 2025 Kunal technology and business has allowed Sharma Sharma Sharma Creating Spaces that Elevate Human Experiences space isn't just where we live As the Co-founder and Director of has redefined what's possible in the or work; it's where we grow, Mexus Education, Kunal quickly interior design industry. A create, and experience life. proved his mettle as an entrepreneur. The ideal interior design goes beyond Starting the venture right after college, Kunal Sharma, the Founder and CEO aesthetic appeal—it shapes how we he was instrumental in turning Mexus of Flipspaces, is a remarkable feel, how we think, and how we Education into one of India's largest entrepreneur whose passion for engage with the world around us. It's educational enterprises. With a the perfect blend of functionality and footprint across around twenty him to redefine industries and set new beauty, where every corner, every thousand schools, Mexus reached over benchmarks for success. He is a leader material, and every light choice a million students. This achievement who blends creativity, strategic contributes to a sense of belonging, exemplified Kunal's ability to create thinking, and a deep understanding of comfort, and possibility. This scalable, impactful businesses that technology to shape and lead transformation is not just about could make a difference on a national businesses that impact both the decoration; it's about creating scale. His leadership at Mexus not only commercial and retail spaces. His environments that elevate human showcased his business acumen but journey as a serial entrepreneur and his experiences, spark creativity, and also highlighted his capacity to lead in focus on innovative solutions have improve well-being. sectors that drive societal made him a significant figure in the transformation. tech and design industries. The magic happens when technology Entrepreneurial Spirit at the enters the equation. The role of design Forefront today is no longer confined to a simple vision on paper. It gives clients the Kunal's professional journey began freedom to experience spaces in ways with a solid educational foundation. He I believe that great that were once unimaginable, making graduated from the prestigious IIT design doesn't just decisions with greater confidence, Bombay, one of India's top institutions, change how a space seeing results faster, and ensuring that where he honed his problem-solving their final space is nothing short of skills and technical knowledge. looks—it changes perfect. However, rather than pursuing a Kunal Sharma how it works, how traditional corporate path, Kunal chose Founder and CEO people feel in it, how At the forefront of this transformation the entrepreneurial route, a decision Flipspaces stands Kunal Sharma, a visionary that would shape his future and the business gets done whose ability to combine the artistry of future of multiple industries. inside it. design with the power of technology 024 025 www.businessmindsmedia.in www.businessmindsmedia.in

The Birth of Flipspaces and delivered. What sets Flipspaces At the core of Flipspaces is its and confidence to clients. Flipspaces Flipspaces has developed. Whether it's apart is its unique integration of proprietary Virtual Reality (VR) also empowers clients to shop products helping builders design a better space, Kunal's transition from the education technology into the entire process of technology, which allows clients to online, making the entire journey of offering a curated range of products, or sector to the tech-enabled design and interior design, product supply, and virtually walk through and visualize space creation more efficient and streamlining project management, build sector was a natural evolution of project management. This innovation their spaces in 3D before any physical seamless. The integration of Flipspaces provides end-to-end his entrepreneurial journey. In 2017, he allows Flipspaces to deliver an work begins. This ability to see designs technology into these processes is what solutions that enhance operational founded Flipspaces, a global tech-led unmatched customer experience and come to life before execution is a positions Flipspaces as a leader in the efficiency and customer satisfaction. design and build brand that aims to create value in ways that traditional game-changer, offering an design and build industry. transform the way commercial and interior design companies cannot. unprecedented level of customization One of the standout features of retail spaces are discovered, designed, Empowering Businesses through Flipspaces is its bespoke product Technology supply service. The company offers an immersive product visualization Flipspaces goes beyond being just an experience that allows clients to view interior design company. It serves as a products in real-life 3D environments technology backbone for businesses in various sectors such as real estate, furniture, and architecture. The company offers customized SaaS products for real estate builders, broker partners, furniture and furnishing brands, and retailers. These products What we do at Flipspaces is enable businesses to scale and grow by leveraging the technology and tools more than interior design. We're in the business of spatial storytelling—helping brands and businesses bring their identity to life through the spaces they occupy. 026 027 www.businessmindsmedia.in www.businessmindsmedia.in

within budget, and to the highest Additionally, Kunal has been a guest design and build solutions to more standards. By empowering project lecturer on entrepreneurship at IIT markets around the world. His vision is managers with the right tools, Bombay and Ruia College in Mumbai, to make Flipspaces a household name Flipspaces is able to streamline its where he shares his knowledge and in the interior design industry, known operations and deliver a superior experiences with the next generation of for its ability to provide customized, customer experience. entrepreneurs. This commitment to tech-powered solutions that delight mentoring and guiding young minds clients and transform spaces. A Multifaceted Entrepreneur reflects his belief in the power of Despite his busy professional life, education and the importance of In conclusion, Kunal Sharma is not just Kunal Sharma is a man of many nurturing talent. an entrepreneur; he is a visionary talents. His entrepreneurial spirit is leader who has successfully combined complemented by a strong creative The Future of Flipspaces his technical expertise, business streak. Outside of work, Kunal is a acumen, and creative spirit to build singer-songwriter, a theatre artist, a With Kunal Sharma at the helm, Flipspaces into a game-changing playwright, and a poet. His passion for Flipspaces is well-positioned to company. His journey—from his days creativity enriches his professional continue its growth and innovation in as a co-founder of Mexus Education to endeavors, allowing him to think the interior design and build industry. his current role as the CEO of outside the box and bring fresh His leadership philosophy—centered Flipspaces—serves as an inspiration to perspectives to the business world. It's around customer-centricity, innovation, anyone looking to make an impact in BM I N D I A clear that Kunal finds joy not only in and operational excellence—has the world of business and technology. entrepreneurship but also in the arts, already driven the company to new using his creative pursuits to fuel his heights. As technology continues to drive and innovation in his evolve, Kunal is committed to professional life. integrating new innovations into Flipspaces' offerings to ensure that the excellence and sustainability. As the His love for technology, company stays ahead of the curve. company's CEO, he has been dedicated entrepreneurship, and design is to creating a robust network of skilled matched only by his zest for life. Kunal In the years to come, Kunal aims to service partners who can deliver believes in the power of building further expand Flipspaces' global projects at scale. Through technology, enterprises that make a difference, and presence, bringing its tech-enabled Flipspaces has revolutionized the way his ability to combine business and contracting is managed, ensuring that technology has led to the creation of the process from empanelment to Flipspaces, a company that is poised to project execution is efficient and revolutionize the interior design and seamless. By leveraging a tech- build industry. powered process for skill development, induction, and day-to-day Medals of Merit management, Flipspaces has built a scalable and sustainable operation that Kunal's remarkable achievements as a can meet the growing demands of the serial entrepreneur have earned him interior design and build industry. widespread recognition. He has been a panelist and keynote speaker at several Another key aspect of Flipspaces' entrepreneurship and educational before making any purchase decisions. range of options that suit every style, business model is its focus on project forums, where his insights have This is particularly valuable in interior theme, and budget. management. The company uses inspired other aspiring entrepreneurs. design, where clients want to see how advanced project management His work at Flipspaces has also different elements will look together in Building Sustainable and Scalable technology to automate complex garnered various accolades, further their space. By combining this Operations processes, such as cost control, cementing his reputation as a forward- technology with a vast catalog of over scheduling, procurement, and risk thinking leader who is shaping the 200,000 products, Flipspaces ensures Kunal's leadership at Flipspaces is assessment. This technology ensures future of business. that customers have access to a wide defined by his emphasis on operational that projects are delivered on time, 028 029 www.businessmindsmedia.in www.businessmindsmedia.in

From Local to Global he journey from launching a 2. Understand When and Why to 3. Conduct Thorough Market local start-up to scaling it Scale Research T globally is one of the most challenging yet rewarding milestones Not every start-up is ready to scale, Expanding globally requires a deep for entrepreneurs. While local success understanding of the target markets. and it's vital to assess your readiness can be gratifying, taking your business This means moving beyond surface- before committing to global growth. to the global stage presents an entirely level assumptions about international Scaling too soon can lead to disastrous new set of complexities, opportunities, demand and diving into comprehensive results, whereas waiting too long might Scaling Your and risks. However, with the right market research. Start by identifying cause you to miss opportunities. strategy, mindset, and resources, your which countries or regions offer the start-up can evolve into a global most potential for your business. Here are some signs your start-up may enterprise. In this article, we'll break Consider factors like local demand for be ready for global expansion: Start-Up down the critical steps to scale your your product, cultural differences, business from local to global. economic conditions, legal • Proven product-market fit: requirements, and competition. You've found a consistent 1. Master the Local Market First customer base, and the demand for Market research will help you: your product or service is Before even considering global growing. expansion, it's crucial to have a solid • Identify ideal markets: Some • Sustainable revenue streams: understanding of your local market. A markets might be more receptive Your business is generating successful start-up has a proven to your business model than enough revenue to fund expansion product-market fit, a loyal customer others. efforts without compromising its base, and well-defined operational • Understand local consumer operational needs. processes. Mastering these components behavior: Customer preferences • Scalable operations: Your provides a strong foundation for can vary significantly across business systems, processes, and scaling. borders. Local customs, tastes, and team are equipped to handle purchasing habits must be factored increased demand without Start by focusing on refining your into your product offerings. sacrificing quality. product or service, building a strong • Evaluate competition: Assess • Strong brand identity: You have brand identity, and establishing who the key players are in the a recognizable and appealing efficient systems. This local success target markets and how you can brand that can translate to new will be your springboard for taking differentiate your business. markets. your business to new markets. Your local market experience will provide By conducting thorough research, you Having a clear sense of timing is key insights into what works and what can avoid costly mistakes and fine-tune essential—knowing when your doesn't—insights that will prove your global strategy. business is ready to scale and when it invaluable when expanding isn't will help ensure long-term internationally. success. 030 031 www.businessmindsmedia.in www.businessmindsmedia.in

4. Adapt Your Product and • Expanding market reach: Digital into regions with cultural, language, Marketing Strategy marketing strategies such as SEO, and operational differences, local content marketing, and social expertise becomes invaluable. One of the key challenges in scaling media advertising can help you globally is adapting your product to This could mean: reach a global audience without a meet the needs and preferences of physical presence in every market. different markets. What works in one • Hiring local talent: Having team • Maintaining communication: country may not be suitable for another members who understand the local Communication tools like Slack, due to cultural, social, or economic market, culture, and business Zoom, and project management differences. landscape is essential for smooth software help keep teams operations and better customer connected regardless of time This step involves: engagement. zones. • Developing cross-cultural • Localization: Adapt your product competencies: As your team Leveraging the right technology allows or service to fit the local culture, expands globally, fostering an you to scale faster, more efficiently, language, and preferences. This understanding of cultural and with fewer resource constraints. could mean translating your differences and practices will be website and marketing materials, crucial to maintaining cohesion Conclusion modifying your product features, and effective communication. or even changing packaging • Outsourcing: In some cases, Scaling from a local start-up to a designs to resonate with local outsourcing certain functions like global business is a monumental tastes. customer service or digital challenge that requires strategic • Pricing strategy: What's marketing to local firms can help planning, local insight, and the ability affordable in your home market you gain a foothold in new to adapt to diverse markets. By may be out of reach for customers markets without needing a full- focusing on market research, product in other countries. Tailor your time presence in the country. adaptation, building a strong team, and pricing strategy to reflect local leveraging technology, entrepreneurs purchasing power and competitors' An international team ensures that your can successfully scale their start-ups pricing. business remains adaptable and aligned beyond borders. While the road to • Marketing adjustments: Global with local market needs while staying global expansion is not without its expansion requires localized true to your global vision. hurdles, the rewards—both financial marketing campaigns. From social and personal—can be immense for media advertising to content 6. Leverage Technology for Global those who navigate the process BM I N D I A creation, your marketing strategies Growth thoughtfully and strategically. need to speak directly to your new Technology is one of the biggest audience while remaining enablers of global expansion. From consistent with your brand cloud computing and e-commerce message. platforms to digital marketing and customer relationship management In some cases, you might need to (CRM) tools, modern technology create entirely new offerings for allows businesses to scale more different markets. The more you tailor efficiently and effectively. your approach, the better your chances of connecting with international Technology helps by: customers. • Streamlining operations: 5. Build an International Team Automating tasks such as inventory management, order One of the cornerstones of scaling processing, and customer support globally is building a strong can save time and reduce human international team. If you're expanding error. 032 033 www.businessmindsmedia.in www.businessmindsmedia.in

The Passionate Entrepreneurs of the Year 2025 I want the world to see India not just as a maker of goods, but Shivam Khanna as a creator of culture. Writing a New Chapter in Indian Design here's a quiet kind of brilliance Studying Accounting and Finance at eské's design philosophy is clean, in design that doesn't clamor the University of Illinois Urbana- timeless, and practical. Whether it's T for attention. It's in the clean Champaign, Shivam gained a global handbags, briefcases, wallets, or lines of a well-cut silhouette, the tactile perspective on business and branding. footwear, every product balances comfort of quality materials, the Yet, even miles away from home, the minimalism with thoughtful details. functionality that feels almost intuitive. seed of an idea kept growing. He The color palettes are intentionally Such design doesn't age—it evolves returned to India equipped not only muted, the silhouettes elegant, and the with education, but with a desire to with the person who uses it. finishes flawless—because eské isn't give Indian craftsmanship the global just making things to be used, but This philosophy finds its perfect recognition it deserved. pieces to be loved. expression in eské, a modern design house rooted in Indian craftsmanship Why eské? A Question That Sparked The brand's aesthetic doesn't scream and shaped by global perspectives. At a Revolution for attention. Instead, it draws you in the heart of it is Shivam Khanna, a quietly—like a good book or a classic founder who believes in creating a Back in India, Shivam joined the film. It's the kind of luxury that ages movement. With a heritage in leather family's export business, which was well, becoming more personal and craftsmanship and a sharp eye for manufacturing leather goods for some intimate with time. detail, Shivam has reimagined what of the world's top luxury brands. This modern Indian luxury can look like exposure highlighted a striking truth: Quiet Luxury Meets Loud Impact India was creating luxury, but the From Legacy to Leadership credit rarely came home. What makes eské truly unique is its eské was born from that question of unwavering commitment to conscious Born into a family steeped in leather “why not us?” Why couldn't an Indian creation. At a time when fashion often craftsmanship, Shivam was no stranger brand be globally revered? Why celebrates excess, eské embraces “less to the art of making. His childhood was couldn't homegrown artisans get the is more.” The brand doesn't produce colored by factory floors, skilled recognition they deserved? With these artisans, and the unique aroma of thoughts, Shivam launched eské—a treated leather—an experience that brand rooted in authenticity, guided by shaped both his aesthetic sensibility ethics, and driven by design. Shivam Khanna and his understanding of quality. But rather than follow a conventional path, The Design Language of the New eské he set out to explore the world. Luxury 034 035 www.businessmindsmedia.in www.businessmindsmedia.in

and masterful craftsmanship. These of a startup with the precision of a function and flair, commerce and its “why”: to honor craftsmanship, for the sake of seasons or sales—it This model not only ensures creates when there's a real reason to. artisans aren't just workers—they're consistency in quality, but also allows legacy manufacturer. conscience. promote slow fashion, and give partners in creation. the brand to innovate quickly without Indian design a global voice. This approach isn't just compromising on values. From Tech-Forward but Tradition-First Building a Brand That Speaks Under Shivam's leadership, eské sourcing to stitching, everything Values The Man Behind the Mission environmentally responsible; it's emotionally intelligent. Consumers ensures fair wages, dignified working happens under one While eské draws from ancient conditions, and genuine respect for ecosystem—streamlined, efficient, and craftsmanship, it embraces modern eské isn't just a business—it's a brand While eské has its own distinct today crave meaning, and eské answers with integrity. The brand offers a traditional skills. It's not about mass ethical. technology in its operations. Shivam with values. Every decision—from identity, Shivam Khanna's fingerprints production; it's about meaningful has made it a point to leverage digital packaging materials to pricing are everywhere—from the ethos of the lifetime warranty, encouraging mindful consumption and showcasing employment and preserving a craft This also allows eské to remain agile in platforms, data analytics, and e- models—is weighed against its core brand to the curve of a bag's handle. that's been passed down for a dynamic market, blending the agility commerce to expand the brand's reach principles of responsibility, quality, and His leadership style is grounded in confidence in its enduring quality. generations. without losing its personal touch. The empathy. The brand doesn't shout clarity, compassion, and conviction. brand's direct-to-consumer approach sustainability; it lives it quietly, He doesn't chase trends or compete in Empowering the Hands Behind the Design, for me, is not Craft Structure that Supports Innovation fosters transparent dialogue, allowing consistently. crowded spaces. Instead, he carves about decoration—it's While Shivam may be the face of the eské to truly listen to its audience. thoughtful paths forward. about purpose. Every brand, the soul of eské lies in the hands eské operates on a vertically Whether it's choosing suppliers, curve, every stitch has to of its artisans. Each product is a integrated model, giving it full control And that's what sets eské apart: a rare developing new designs, or telling Shivam is deeply engaged with every collaboration between visionary design over its production and supply chain. balance of heritage and innovation, brand stories, eské always returns to aspect of the business, but he leads by earn its place. enabling rather than controlling. His is not the loud, performative leadership we often see; it's a quiet force—one that inspires by example, not ego. Redefining What Success Looks Like For Shivam, success isn't measured by how many units eské sells. It's measured by how many lives the brand touches, how many artisans are uplifted, how many consumers feel emotionally connected to their purchases. He envisions a future where Indian luxury is not an anomaly, but an aspiration. Where brands like eské aren't the exception, but the standard. Where “Made in India” stands for mindful, meaningful, and magnificent. What Lies Ahead eské's journey is just getting started. Shivam and his team are steadily expanding their footprint—both digitally and physically—with an eye on entering global markets that appreciate subtle sophistication. New product categories, collaborations, and experiences are on the horizon, but always with intention, not impulse. The future is bright, not because eské chases the spotlight, but because it BM I N D I A shines from within. 036 037 www.businessmindsmedia.in www.businessmindsmedia.in

Entrepreneurship is living a few years of your life like most people won’t, so you can spend the rest of your life like most people can’t

The Power of Adaptability How Entrepreneurs Can Thrive in a Changing Market n today's fast-paced, ever-evolving tools or innovate through Entrepreneurs who are adaptable don't business world, adaptability has cling to outdated methods or resist technology risk being left behind. I become one of the most crucial From automation to artificial change; instead, they view change as traits for entrepreneurs. The market is an opportunity to innovate, learn, and intelligence (AI), technological constantly shifting due to technological shifts have disrupted entire stay relevant. This mindset is essential advancements, consumer behavior for navigating the complexities of industries, forcing entrepreneurs to changes, economic fluctuations, and pivot and incorporate new modern business, where agility is often global disruptions like the COVID-19 the difference between success and solutions. pandemic. To thrive in such an • Economic and Regulatory failure. unpredictable environment, Changes: Changes in government entrepreneurs must embrace regulations, economic conditions, 2. Why Adaptability Is Essential in a adaptability—not just as a survival tool Changing Market and global events like the COVID- but as a means to capitalize on new 19 pandemic can dramatically opportunities and achieve sustainable A dynamic market presents numerous alter the business landscape. growth. Entrepreneurs who can quickly challenges and opportunities. Whether it's a sudden economic downturn, a adjust their strategies in response This article explores the importance of to such changes are more likely to new competitor entering the space, or a adaptability in entrepreneurship and global crisis, entrepreneurs must weather economic storms and provides actionable insights on how capitalize on new opportunities. respond swiftly and efficiently. Here entrepreneurs can harness this power to are a few reasons why adaptability is • Competition: The competitive thrive in a changing market. landscape is more intense than essential: • Customer Expectations Are ever. New startups are emerging 1. Understanding Adaptability in Constantly Evolving: Consumer constantly, and established players Entrepreneurship preferences are not static, and are constantly innovating. Entrepreneurs must be adaptable businesses must remain attuned to At its core, adaptability refers to an these shifts. For instance, in the to stay ahead of competitors and entrepreneur's ability to adjust differentiate their businesses. digital age, customers expect strategies, products, services, and convenience, speed, and business models in response to 3. Practical Ways Entrepreneurs personalized experiences. changing market conditions. It Entrepreneurs must adapt their Can Build Adaptability involves being flexible and open to offerings to meet these ever- change, whether it's shifting consumer changing demands. While adaptability is an inherent trait demands, emerging technologies, or for some, it can also be developed over • Technological Advancements: unforeseen external factors. Technology is advancing at an time with the right strategies. Here are a few practical ways entrepreneurs can unprecedented rate. Companies that fail to adopt the latest tech build and strengthen their adaptability: 040 041 www.businessmindsmedia.in www.businessmindsmedia.in

• Focus on Customer Feedback: • Plan for Uncertainty: Build Regularly engage with your contingency plans to prepare for customers to understand their market disruptions. While you needs, pain points, and desires. can't predict the future, having a This feedback is invaluable in roadmap in place for potential helping you adapt your products, challenges allows you to act services, or business model. quickly and efficiently when Whether it's through surveys, things go wrong. Consider social media, or customer service scenarios like economic interactions, staying in tune with downturns or sudden shifts in your customer base enables you to consumer demand and create respond effectively to changes. strategies for each. • Invest in Technology and Innovation: Keep up with Conclusion technological advancements that could improve your business In a world where change is the only operations or enhance your constant, adaptability is the key to product offerings. Whether it's entrepreneurial success. By cultivating adopting new software tools, the right mindset, staying informed, embracing automation, or and proactively embracing change, exploring digital marketing entrepreneurs can not only survive but strategies, investing in innovation thrive in an ever-changing market. allows you to stay competitive and Adaptability empowers entrepreneurs adaptable. to innovate, connect with customers, • Build a Flexible Business Model: and build resilient businesses that can A rigid business model can limit endure and succeed in the face of your ability to adapt to changing uncertainty. In the end, those who are circumstances. Focus on building adaptable are the ones who will lead BM I N D I A flexibility into your operations by the way into the future. exploring multiple revenue streams or offering products and services that can evolve over time. • Cultivate a Growth Mindset: Encourage a culture of adaptability within your team by fostering a growth mindset. This means emphasizing the importance of learning from mistakes, embracing challenges, and continuously improving. A growth-oriented team will be better equipped to handle market changes and innovate when needed. • Monitor Industry Trends: Stay informed about developments in your industry. Whether it's regulatory changes, technological innovations, or consumer trends, keeping up-to-date allows you to anticipate changes rather than react to them. Subscribe to industry newsletters, attend conferences, and follow thought leaders to stay ahead of the curve. 042 043 www.businessmindsmedia.in www.businessmindsmedia.in

The Passionate Entrepreneurs of the Year 2025 Haptik's solutions seamlessly integrated into voice and text interfaces across multiple industries, from e- commerce and telecom to travel and insurance. Product, People, and Performance Swapan Swapan played a central role in scaling Haptik from a startup into a globally respected enterprise partner. As CTO Designing Conversations and co-founder, he led the product, That Matter Rajdev engineering, research, and go-to- market functions, growing a team of over 300 professionals. His focus on scalable infrastructure, robust data hen it comes to choices, into India's largest platform for idea emerged from a simple need: today's customers don't customer engagement. improving how businesses interact W just have more—they have with their customers through digital Swapan Rajdev everything. Products are a swipe away, Swapan Rajdev's journey into assistants. Under his leadership, Haptik comparisons are instant, and brand technology began with curiosity and a evolved into India's largest Co-founder & CTO loyalty is one bad experience from desire to solve meaningful problems conversational AI platform, handling Haptik disappearing. Add in a maze of through innovation. An alumnus of the billions of messages and helping channels—apps, websites, voice University of Illinois Urbana- brands deliver efficient and empathetic assistants, social DMs—and Champaign (UIUC), he honed his support. expectations get higher, sharper, and skills in computer science, setting the more unforgiving. Every moment foundation for a career that would Rajdev's vision extended beyond counts. Every reply matters. And yet, blend technical expertise with automating repetitive tasks—he aimed so many brands are still playing catch- entrepreneurial ambition. During his to create intelligent systems capable of up, trying to connect the dots in a time at UIUC, Rajdev developed a human-like understanding, enabling fragmented experience. The truth is: knack for product building, businesses to resolve queries while it's hard. Customers want immediate exemplified by his creation of Snake delivering personalized experiences. answers, not automated apologies. Classic, an iOS application that climbed to the #4 spot on the App That's exactly why Haptik was built. Store in 2009. Remarkably, this was Founded with the belief that intelligent accomplished while he was working conversations can simplify decisions, full-time at Accenture, reflecting his Haptik deliversAI-powered virtual ability to balance execution and assistants tailored to your industry, experimentation—hallmarks that making it easier for customers to get would later define his leadership. what they need, when and where they need it. Whether through voice or text, The Birth of Haptik The goal was to app or widget, it's about offering create intelligent clarity, not clutter. Behind this In 2013, well before chatbots became movement is Swapan Rajdev, a widely adopted or large language systems that feel less product visionary who saw the models were commonplace, Swapan like tech and more potential of conversational AI long co-founded Haptik, a conversational AI before it became a buzzword. This is platform designed to automate like help that's the story of how he turned that vision customer support and engagement. The actually helpful. 044 045 www.businessmindsmedia.in www.businessmindsmedia.in

UIUC. These accolades recognize not Whether it's a virtual assistant and OYO Rooms. These companies just his entrepreneurial success, but resolving a customer issue in seconds rely on Haptik to deliver 24/7 support, also his contributions to advancing or an AI-powered dashboard surfacing reduce human intervention where applied AI in enterprise settings. product insights, Rajdev is focused on appropriate, and increase customer building tools that are useful, usable, engagement. Key features such as Investing in the Next Generation and sustainable. His approach intent detection, self-serve automation, combines technical rigor with product and SOP compliance tracking make the Beyond building companies, Swapan platform indispensable for modern intuition, always looking for ways to Rajdev is deeply invested in supporting enterprises. turn emerging technologies into the next generation of tech products that solve real business entrepreneurs. As an angel investor, he problems. backs high-potential startups focused Building Responsible AI Systems on AI, developer tools, and enterprise software. His portfolio includes Swapan is equally focused on ensuring A Legacy of Thoughtful Innovation companies such as TurboML, Portkey, that AI systems are responsible, safe, Gumlet, Cloudanix, and Replit—each and well-governed. Haptik's AI agents Swapan Rajdev's contributions to AI of which reflects his belief in practical, are developed with strict guardrails to and technology go beyond accolades or scalable technology that empowers ensure that outputs remain accurate, successful exits. He represents a new users. brand-safe, and aligned with enterprise generation of leaders who combine standards. These guardrails are technical depth with strategic thinking, Swapan's involvement often goes especially important in sectors like and who are committed to building beyond capital. He mentors founders, finance and healthcare, where with purpose. His story—from a side helps shape product strategy, and misinformation can have serious project at Accenture to leading India's shares insights from his own consequences. most prominent AI platform—is a journey—particularly around scaling reminder that transformative ideas can to precision and adaptability made AI-first cultures, product-market fit, The company's commitment to ethical emerge from curiosity, grit, and a Haptik a key partner for companies and team building. His philosophy is AI also includes optimizing the use of relentless focus on impact. looking to enhance customer grounded in learning by doing and unstructured data, enabling systems to experience while optimizing costs. fostering resilience through handle nuanced questions while As he continues to advise startups, experimentation. avoiding generic or off-topic invest in promising ventures, and A Milestone Acquisition and responses. This ability to process explore the next frontier of AI, Swapan Industry Recognition A Philosophy Rooted in Impact and complexity while maintaining clarity is remains a builder at heart, passionate Scalability one of the platform's defining about crafting intelligent systems that In 2019, Haptik reached a defining strengths. improve how people live, work, and milestone when it was acquired by BM I N D I A At the heart of Swapan's work is a connect. Reliance Jio for $100 million, a consistent drive to create solutions that The Future of AI and Conversational testament to its value and potential. are both impactful and scalable. With Interfaces This acquisition gave Haptik a broader Haptik, the focus wasn't just on platform to serve millions of users automating support, but on enhancing across India and beyond. Under the customer satisfaction through smart As large language models and Reliance umbrella, the company scaled design and real-time responsiveness. generative AI reshape the technology further, integrating into key digital Whether through voice-based virtual landscape, Swapan remains at the services and playing a critical role in handling, and contextual AI allowed powered voice assistants, and seamless assistants, data-rich performance forefront of exploring how these tools the conglomerate's digital Haptik to support over 1 billion omnichannel deployment, delivering dashboards, or multilingual support can augment human capabilities rather transformation efforts. monthly conversations, servicing 500+ always-on, context-aware support in systems, every product feature was than replace them. He believes the enterprise clients and more than 10,000 over 100 languages. Haptik's built to deliver measurable value. future of AI lies in systems that Swapan's work has not gone unnoticed. small businesses. technology didn't just respond to enhance workflows, personalize He was honored as one of MIT customer questions—it understood Haptik's solutions are deployed across experiences, and deliver intelligent Technology Review's Top Innovators Under his leadership, the platform intent, retained context, and handled industries and used by household automation without compromising Under 35, and received the Young became known for its multi-turn complex queries without reverting to brands like Samsung, KFC, Tata quality or trust. Alumni Achievement Award from conversational capabilities, AI- rigid decision trees. This commitment Group, Coca-Cola, Zurich Insurance, 046 047 www.businessmindsmedia.in www.businessmindsmedia.in

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The Passionate Entrepreneurs of the Year 2025

The Passionate Entrepreneurs of the Year 2025

Presentation Transcript

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