1 / 19

Introductory Marketing - internet Professor M Louise Ripley

Introductory Marketing - internet Professor M Louise Ripley. AP/ADMS 2200 3.0. Both sections are internet courses - taught entirely online, including group work. Administrative Details. 1. You Must: Be registered Participate in the online Discussion Group

burt
Download Presentation

Introductory Marketing - internet Professor M Louise Ripley

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Introductory Marketing - internet Professor M Louise Ripley AP/ADMS 2200 3.0

  2. Both sections are internet courses - taught entirely online, including group work

  3. Administrative Details • 1. You Must: • Be registered • Participate in the online Discussion Group • Work on the Team Final Exam Substitute Project - electronically • 2. Read the online course syllabus: • See Moodle for this course for the Course Syllabus

  4. Administrative Details • 3. Course Kit and Learning Units are Online • 4. Evaluation: • Individual Assignment re: Discussion Group 25% • Individual Closed-Book Test on all materials 55% • Final Exam Substitute Group Project 20%

  5. The Waving HAND EXERCISES -- basis for the discussion group All course instructionsincluding these are also in the Course Syllabus

  6. The Waving HAND EXERCISES -- basis for the discussion group 1. Go to Course Syllabus, Learning Unit 1 2. Click on “Unit 1 Web Page, Introduction”; read it 3. Find the first Waving Hand – “Testing the system” 4. Read it 5. Think about your answer 6. Click on “Moodle” link and log in 7. Go to Moodle site for this course 8. Find “Introduction”

  7. The Waving HAND EXERCISES -- basis for the discussion group • 9. Write your response: • No one else has posted? Click on “Add a new discussion topic”; label it “Testing the System” • Someone’s already posted? Post yours as response • 11. Decide whether to send now or have it wait • 12. Post your answer

  8. The Waving HAND EXERCISES -- basis for the discussion group • Find out about the Waving Hand Exercises in the Course Syllabus. There are no deadlines or post-before dates for these. Try to do them all before the end of the course for the best learning opportunities.

  9. The final exam substitute group project • Substitute forFINAL EXAM, not for TEST; all students take the test AND participate in the group project • Groups, assigned after the “enrol without permission of professor” date has passed • Marketing Plan , Check out the instructions for the Marketing Plan • FURTHER INSTRUCTIONS ARE ONLINE, LINKED FROM SYLLABUS

  10. Your professor

  11. Professional information • M Louise Ripley • B.A. Shimer College – Four Years Undergraduate • M.B.A. Loyola University of Chicago – Five Years • Ph.D. University of Toronto – Eight Years • Tenured Full Professor • Cross-appointed to Business and Women’s Studies • At York for more than 30 years MBA and PhD while working full time

  12. Teaching • Gender Issues in Management (Hybrid and Internet) • Introductory Marketing (Internet) • Consumer Behaviour • Taught and Supervised Masters students in Environmental Studies , Education, and Interdisciplinary Studies • Supervised a doctoral student at Trent University Receiving award for my online teaching materials I also have taught at York: Marketing Channels, Marketing for Competitive Advantage, Contemporary Issues in Marketing, Marketing Research, Social Marketing, Philosophical and Ethical Issues in the Mass Media, Introductory Finance, Financial Management

  13. My teaching philosophy • Students are my top priority • Education ought to be enjoyable and humour is crucial • Theory and Practice are equally important • I don’t know all there is to know; if I don’t know, I’ll ask you • There is no such thing as a stupid question • What you get out of any course depends on what you put into it • Students earn the grades; I record them (i.e.:Don’t ask for 2 marks) • Ethics and a respect for Diversity are crucial in business and must govern any examination of gender issues

  14. Research – I look at ethics in advertising

  15. Personal information • House–Husband, retired • 29-year old sonJourneyman Carpenter & Foreman • Two step sons, wives, 4 grandchildren

  16. Here’s a picture of our son Erik at work at the Trump Tower

  17. Personal information • 2 cats • 2 dogs: greyhound and pug

  18. My philosophies of life • From Zen: No job is ever menial if it needs to bedone and you do it well, • No experience is ever wasted, • Live in the present; it’s all we’ll ever get, and: • Whatever befalls you, act as if you chose it. • From the Military: Choose your hill to die on • My number-one life-long philosophy: • Some you win, some you lose, some get rained out, but you suit up for every game.

  19. I hope you enjoy the course as much as I enjoy teaching it!

More Related