Establishing Objectives and Budgeting. Sam Skreen. Setting GOALS (Objectives) Specific Measureable Attainable Realistic Quantifiable. SMARQ!. Nature of Objectives. “Look at your sales, now look at me, now look back at your sales.”. Ad campaign increased sales by 107%. $UCCE$$!.
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increased sales by 107%
Over the last seven years the body cleansing category has been changing dramatically
In 2010, they launched the “Smell like a man, man” commercial to try a new approach where their goal was to reach out with an ad that man and woman would enjoy together.
“Advertising and Promotion” by George E. Belch & Michael A. Belch (Chapter 8, page 257-258)