How to use KOL to bring goods and help you achieve double 11 sales success

1. Welcome To Bulk SMS Master Titel: How to use KOL to bring goods and help you achieve double 11 sales success During the annual shopping period such as Double 11, promoting products through KOL (Key Opinion Leader, Key Opinion Leader) is one of the key strategies for many brands to successfully achieve sales success. KOL can not only influence the shopping decisions of their fans, but also quickly increase brand exposure and consumer trust. This article will introduce how to effectively use the combination of KOL and EasyStore platform to help you improve your sales performance during Double 11! Fits the target audience First of all, it is key to select KOLs that are highly consistent with the target audience of the brand and product. Whether it’s the KOL’s content style, audience age group, gender or area of interest, it should be consistent with your product. For example, if your product is targeted at young women, choosing a KOL in the field of beauty or fashion can achieve a higher sales effect. KOL's fan loyalty and fit with the brand will directly affect the final sales performance.When choosing a KOL, in addition to considering the number of fans, you should also pay attention to the interaction rate of fans. Observe the average number of likes, comments and shares of KOL’s posts. These indicators can reflect their true influence. Instead of choosing KOLs with a large number of fans but low interaction, it is

2. better to focus on KOLs with high interaction and high loyal fans, which can ensure the maximum effect of bringing goods. Track performance with exclusive discount codes When cooperating with KOL, provide them with exclusive discount codes so that the number of orders and revenue generated through the KOL can be accurately tracked. Not only can the effectiveness of cooperation be clearly evaluated, but specific data can also be easily reported to management to provide a basis for future marketing strategies. Profit sharing cooperation model Providing a cooperation method of distribution fees plus sales profit sharing can effectively encourage KOLs to promote products more actively. This model not only reduces the initial marketing costs, but also allows KOLs to gain more benefits due to increased sales, further enhancing their promotion motivation, thereby increasing the success rate of bringing goods. Create content that meets consumer needs During Double 11, short videos were one of the most attractive content forms. KOL's promotion should focus on consumers' needs, display the unique selling points of the product, and match it with preferential information to quickly grab consumers' attention and increase their purchase intention. The immediacy and vividness of short videos can allow consumers to understand the functions and values of products more intuitively. Make good use of multi-platform influence Competition during Double 11 is fierce, and relying solely on a single platform for promotion may limit the effectiveness. Multi-platform linkage is an effective strategy to increase brand exposure. It can be promoted simultaneously on Instagram, YouTube, TikTok, Facebook and other platforms. This not only reaches different audiences but also increases the brand’s visibility among various consumer communities. Coupled with the advertising tools of social platforms, precise placement can be carried out based on user behavior, interests and preferences to ensure the best exposure and conversion effects.

3. Build trust and reinforce authenticity Consumers are very sensitive to Bulk SMS Service authentic recommendations from KOLs, especially during shopping festivals like Double 11. Therefore, ensuring that KOL’s promotional content is based on their real usage experience and not just commercial cooperation can enhance consumers’ trust. KOLs can share their actual use of products and produce in-depth product usage instruction videos to make promotional content more convincing. This kind of honest recommendation will encourage consumers to trust the product more, thereby increasing the purchase conversion rate. Creative interaction and limited promotion Double 11 is the golden period for promotional activities, and consumers are more sensitive to limited edition products and creative interactions. Partnering with KOLs to launch limited-edition products or exclusive offers can inspire consumers’ sense of urgency and quickly drive purchases. KOLs can also increase interaction with fans through live broadcasts, challenges, etc., to increase brand participation and activity. KOL cooperation methods Live streaming has become an important means of KOL promotion, especially during shopping festivals such as Double 11. KOLs can demonstrate the actual effects of products through live broadcasts, and encourage consumers to place orders immediately through limited-time offers and interactions. The sense of

4. urgency brought about by this real-time interaction can greatly increase shopping conversion rates. The backend of EasyStore can be connected with the backend of Facebook and Instagram , and in addition to the direct connection to the live broadcast function, it can also support "+1" to facilitate order purchase, backend order management and Facebook live lottery function. Picture/short video content creation Product unboxing and recommendations: Cooperate with KOLs to produce short videos, such as unboxing videos or product recommendations, which can quickly attract consumers' attention. Participate in challenge activities: Brands can launch challenge activities related to Double 11, such as #Double11 Flash Sale Challenge, to encourage consumers to participate and share, and expand brand influence. Community purchase promotion Exclusive discount codes: Cooperate with KOLs to provide exclusive discount codes so that their fans can enjoy special discounts when purchasing. This not only boosts sales, but also tracks the results of each KOL. Social interaction: Use KOL’s social media platform to conduct interactive games, such as lottery or carousel activities, to increase fan participation and brand stickiness. Group buying profit sharing Provide each KOL with an exclusive marketing tracking code or sales page, and share profits based on the sales generated through their promotion. This model can incentivize KOLs to actively promote because their income is directly linked to sales performance. The backend of EasyStore can set up KOL exclusive discount codes for recommended profit sharing marketing. Brands can choose to cooperate with other brands or Internet celebrities to jointly launch limited-edition products or activities to reduce costs and expand market influence. Digital advertising Utilize KOL’s native content: Use the native content produced by KOL for digital advertising, which can attract customers’ attention and resonate more than traditional advertising. This is because consumers are more willing to trust product recommendations from KOLs.

5. Conclusion Double 11 is the best opportunity for brands to rush sales in the year, and KOL sales as an efficient strategy can quickly amplify the brand's influence and sales conversion. By accurately selecting KOLs, formulating creative content strategies, and utilizing multi-platform promotion, brands can leverage the influence of KOLs to stand out during Double 11 and achieve great sales. Utilizing the functions of EasyStore social e-commerce. It supports many exclusive functions to help you easily manage the sales process and maximize conversion results when working with KOLs! If you are interested in opening a store through multiple channels after reading this article, you are welcome to ask a store consultant in the lower right corner, or directly open a store for free to start your e-commerce business and welcome the Double 11 Shopping Festival! Old friends also welcome the upgrade/renewal plan , and let’s sprint towards the end of the year e-commerce peak season together! Increasing sales is one of the main goals of any business and that is no secret. On the contrary, more and more companies are investing in various ways of prospecting customers . In this context, attracting new customers means being present and up to date in the market, which results in the constant growth of the company, regardless of the sector in which it operates. Overall, a good lead capture strategy can make the company less susceptible to external factors. Do you want to know 11 tactics to attract customers to your business ? Keep reading!

6. What exactly is customer acquisition? Customer acquisition is one of the most important steps in a sales process, the aim of which is to attract new customers and convert them into potential customers for them to make transactions. In this context, prospecting new people in your business is part of the job of both the marketing and sales teams within a company. To be successful in this active prospecting of new customers, it is essential to define the profile of the ideal customer. In this way, it becomes easier to offer the greatest possible number of new opportunities to attract and accompany the customer throughout the entire purchasing process. How to Attract Customers to My Business: 11 Surprising Tactics How to attract customers to my business #1 Bet on content marketing Consumers almost always search for information on the Internet before purchasing a product or service. Often, they don't even know what they need, but they find out thanks to content strategies. In this context, content marketing acts precisely by helping these people find the solutions they need at the right time. Pay attention to fan loyalty and interaction rate A good tactic is to combine content marketing and inbound marketing practices, guiding potential customers towards the purchasing process, qualifying them and attracting new customers. #2 Know your customers We have already mentioned the importance of knowing the person in order to get the acquisition strategy right. Much more than that, part of the best acquisition practices is knowing what customers expect from your company. Knowing the person means knowing about their interests, values, how they relate to the company, among others . This information will serve as a guide to attract new customers. #3 Be where your audience is When it comes to communication, it is very important to be aligned with the target audience. Therefore, align the speech and be present in the communication channels used by customers. What kind of content do they share? Would you prefer to receive emails? What is the best way to be present where your target audience is? These questions can help you gain deeper knowledge about the person and establish effective communication with new customers. One way to do this is to

7. implement an omnichannel strategy , also known as multichannel. # 4 Create referral programs Did you know that your current customers can refer new leads? Referral and reward programs are a great way to prospect new customers. In practice, it works like this: by recommending your company's services or products to other people, customers receive a bonus. This exchange can take place through discounts, credits on purchases, cashback, gifts, etc. # 5 Use inbound and outbound We have already seen the importance of inbound marketing and content marketing techniques. But you can still use outbound techniques in your strategy. The goal here is to build a sales team that is well-prepared to actively prospect. This way, you will be investing in more possibilities and will surely have more ways to reach customers. # 6 Participate in events Events offer great opportunities to make new connections and do new business. That’s why it’s recommended to participate in events that are relevant to your company and your audience. Gather your team and evaluate the best ways to be present at events in a way that is relevant to your ideal customer profile.

8. #8 Have a clear and defined solution It may not seem like it, but many companies get lost when defining what, how and to whom they deliver. Just like the ideal client profile, it is very important to have a clear and well-defined solution, both for the leads and for the company itself. Only with this aligned will it be possible to be successful in the search to find new clients for your business . #9 Be a reference in customer service Being known for having good customer service is also an effective tactic for attracting new customers. After all, who doesn't like to be well served? One suggestion is to implement different forms of customer service and focus on offering the best user experience. For example, being available on channels where your customer is and offering assertive customer service are some good practices. You can try to get inspired by remembering situations in which you received good service from a company. What factors shaped that experience? #10 Use paid advertising One of the most effective ways to reach new consumers is through paid advertising on search sites and social media. One of the main advantages is the ability to segment your target audience and show ads to whomever you want. In addition to attracting new customers, paid advertising also generates traffic to blogs, websites, and other channels. If done correctly, a paid advertising strategy can even put the potential customer in direct contact with the company. Contact Us Website: https://www.bulksmsmaster.com Telegram: https://t.me/latestdat Whatsapp: 639858085805 Phone: 639858085805 Email: info@bulkmailmasters.com Address: Blk 34 Lot 5 Easthomes 3 Subd Estefania, Bacolod City, Philippines,6100