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Welcome To Bulk SMS Master Tittle: Email marketing models are ever-changing you must know about Email marketing automation! Do you feel that the speed of manual mailing can no longer meet the increasing number of members? If you want to be a smart marketer, you must know email marketing automation! Email marketing models are ever-changing, you must know about email marketing automation! Editor's note: This article is about email marketing automation. If you are new to sending e-newsletters, you can read this article: Why do you need to do e-newsletter marketing and how to do it? According to statistics from foreign websites Email marketing is still the most effective marketing method on the market. Email has become an important communication medium between companies and customers. However, with the increase in orders and shipping volume, manual email sending is inefficient. And the list cannot be effectively managed. The rise of email marketing automation has brought marketers a more effective email marketing model. In addition
to reducing marketing labor costs, it can also provide user services more accurately. This article will introduce you to email marketing automation and introduce the marketing planning flow chart, allowing you to stand out in the vast email marketing market! What is Email Marketing Automation? In the past, marketers had to manually reconfigure each email sending activity. Email marketing automation only requires one setting to trigger a series of email marketing activities based on user behavior. The ollowing is a simple example to help you understand all this better: Suppose an e-commerce company plans to send a welcome letter to every user who registers an account for the first time. In addition to welcoming new users to join, the welcome letter also provides shopping Guide so they can get started faster and become loyal users. If every user needs to manually send a welcome letter when registering, it will definitely waste a lot of time and energy. Therefore, as a marketer, you need to create a marketing planning flow chart to allow new users to enter the automated email marketing process when they first join the membership , and then receive a welcome letter automatically sent by the system. Regarding the "Marketing Planning Flowchart", there will be a more detailed introduction in the following article. The effectiveness of email marketing automation After learning about email marketing automation, you must want to know how in addition to saving time and effort, this marketing method can also bring results? Increase the open rate by 80% and the click-through rate by 300% : The most direct way to define the success of email marketing is to observe the open rate and click-through rate. Through the screening of the marketing planning flow chart, users will receive content that better meets their needs. Therefore, the open rate and click-through rate can be greatly improved. Personalized letter content can increase the purchase rate by 6 times : the marketing planning flow chart can be set to record the user's past shopping experience and provide product information they are interested in. This method can effectively increase the purchase rate. Increase the subscriber list and strengthen brand loyalty: The marketing planning flow chart is like a funnel, filtering users step by step, allowing interested users to stay without overly disturbing uninterested users. It can be seen that email marketing automation is the key to customer acquisition. It is an indispensable part of the Inbound
Marking strategy. In this way, in addition to reducing the complaint rate, when the user's needs are met, it also strengthens the user's loyalty to the brand. Introducing the marketing planning flow chart (drip email / script email) Marketing planning flow chart, also Bulk SMS Service known as drip email or script email in English, is a model of email marketing automation that is widely used abroad. A marketing planning flow chart is a series of automated settings that correspond to different marketing activities under different conditions. The next event is usually triggered based on the timeline or user behavior. Marketing planning flow charts can have various styles depending on different goals. The following example is the most basic template. First, a user guide will be sent to members when they sign up, and the content of the next delivery will be determined based on whether the letter is opened or not. If the letter has been opened, we will continue to send the E-Book. If the letter has not been opened, you can try to send the audio and video content. There will be four final results: stop sending messages to those who did not open the letter twice; send E-Book to users who did not open the letter the first time but opened the letter the second time; give users who opened the letter the first time and opened the letter the second time. Users who have not yet opened a letter will be given less burdensome product video introductions to continue to maintain their interest; users who have opened the letter twice will be provided with detailed product information, telephone consultation and
other services. Email marketing models are ever-changing, you must know about email marketing automation! Marketing planning flow chart, after sending the welcome letter, trigger the next step based on the recipient's response, and finally analyze the active list. 4 steps to create a marketing planning flow chart The operation of the marketing plan is actually to divide a large list into groups and provide corresponding marketing activities based on the feedback of each group. The following are four steps for making a marketing plan. Before the event starts, the most important thing is to decide what trigger points or grouping methods you will use. You can usually trigger based on the user's current behavior, for example: send a welcome letter when the user subscribes to the website for the first time, send purchase details Send it to customers, or send them more relevant information and user guides when they download the company's software and apps. Another way is to use the user's past experience as a trigger. For example, if the user is silent for a while after subscribing to the website, you can send a letter asking if they need help; or if the user purchased goods around the holidays last year, you You can also send DMs about related products as the holiday approaches this year to provide customers with reference.
2. Edit the content of the letter After targeting your audience, you need strong letter content. Before editing the content of your letter, you must first think about these two questions: What do you want the recipient to do with this letter? Or, "What information do you hope this email will bring to the recipient? The content of the email must be clear and engaging enough, and most importantly, it must represent the brand's position and fully convey the appeal of the letter. Therefore, you can try The letter mentions some benefits and offers that are relevant to the recipient. This method can better stimulate the recipient to respond to the content of the letter and make the next move. The production of a marketing planning flow chart is a huge project, and the occurrence of every event must be closely connected with the events before and after it. But don't worry! There are currently some websites that have some marketing plan templates available for use. The following is a template introduction from mailchimp: mailchimp provides six marketing plan templates. In addition to choosing a template according to your own needs, you can also create a draft yourself. After clicking The corresponding marketing planning template will be entered, and the flow chart can be put into operation through simple settings. The following is a brief introduction to the six templates:
Specific content that matches the recipients After grouping the list, send specific messages based on specific groups, and trigger subsequent actions based on whether the letter is opened or not. Welcome letter: Use subscription as the trigger and send a welcome letter when the subscriber subscribes. Birthday letters: Send birthday congratulations EDM to the birthdays of the month on the list. If there is an open letter, you can continue to send product recommendations for the month and other related content. Blog article sharing: Use the release of new articles as a trigger, and the article link will be sent to users as soon as the new article is online. Shopping cart callback letter: Use the unchecked items in the shopping cart as the trigger point. When you find that items have been forgotten in the shopping cart and have not been checked out for a long time, you can send a callback letter to remind customers that there are still items in the shopping cart that have not been checked out. Shopping receipts and shipping status notifications: Use customer purchases as trigger points. After the customer makes a purchase, the purchase receipt details are sent, allowing the customer to track the delivery status of the product at any time. 4. Evaluate and adjust When the marketing planning flow chart is operating, continuous tracking and adjustment are necessary. You should find problems based on the results. If the letter open rate is low, you can try to adjust the theme design ; if the letter open rate is high but the click-through rate has not improved, then you can consider redesigning your CTA; if the letter open rate and click-through rate are both low If you maintain a good level but do not see an increase in conversion rate, then you should re-examine the marketing planning flow chart to see if there is a problem with the series of events, or if the trigger points do not work. It’s time-saving and effective, let the system send the letter for you! The above introduces the concepts of email marketing automation and marketing planning flow charts. Are you very interested in this field? With just one setting, the system can trigger the system to automatically send emails based on user behavior at a specified time with preset content. While sending letters, it can effectively maintain a good relationship with users. People can’t help but marvel at how email marketing automation is. A smart way to save time! Give it a try if you have the chance!
How to achieve automated marketing in the Electronic Leopard system? Electronic Leopard has not yet launched an automation function for marketers to operate. However, if the company has an engineering team, it can be connected to Electronic Leopard's newly launched Surenotify API product . You only need to use a single API to perform group activity or system triggering. For email delivery, Surenotify's unique number plate design can prevent system-triggered notification letters from being stuck in a large number of marketing letters, ensuring that your members will not miss any important notifications. Contact Us Website: https://www.bulksmsmaster.com Telegram: https://t.me/latestdat Whatsapp: 639858085805 Phone: 639858085805 Email: info@bulksmsmaster.com Address: Blk 34 Lot 5 Easthomes 3 Subd Estefania, Bacolod City, Philippines,6100