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Marvel Enterprises & Oracle. Marvel’s History. 1961 Marvel Comics born with debut of Fantastic Four 1960-70 X-Men, Spider-Man, Hulk and others born 1991 Marvel goes public as MRV 1996 Marvel files for bankruptcy 1998 Marvel reborn as MVL

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Marvel Enterprises & Oracle


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marvel s history

Marvel’s History

  • 1961 Marvel Comics born with debut of Fantastic Four
  • 1960-70 X-Men, Spider-Man, Hulk and others born
  • 1991 Marvel goes public as MRV
  • 1996 Marvel files for bankruptcy
  • 1998 Marvel reborn as MVL
  • 2002-present Turnaround story complete with huge theatrical hits Spider-Man and X-Men
marvel stats

Marvel Stats

  • Library of over 5000 characters
  • Sales in 2004 of $513 million *
  • Market value of $2.4 billion *
  • Approximately 230 employees
  • * as of 4Q 2004
marvel s structure

Marvel’s Structure

Publishing

Toys

Studio

Licensing

  • Approximately 60-70 titles published per month
  • Net sales in 2004 of $86 million
  • 13% of publishing revenue from mass-market sales
marvel s structure1

Marvel’s Structure

Publishing

Toys

Studio

Licensing

  • Outsourced toy manufacturing
  • Net sales in 2004 of $213 million
  • New In-Licensing Agreements
marvel s structure2

Marvel’s Structure

Publishing

Toys

Studio

Licensing

  • Existing Licensing Agreements with Major Studios
  • Direct to Video Animated Films
  • Recently Announced In-House Production of Movies
marvel s structure3

Marvel’s Structure

Publishing

Toys

Studio

Licensing

  • Over 500 Active Licensees
  • Net sales in 2004 of $215 million
  • Best in Class partners in every major category
marvel enterprises

Marvel Enterprises

GlobalLicensing System

Rights & Royalties Management

the challenge

The Challenge

Non-linear approvals

Complex rights structure

Guarantee Tracking

Variable rates and payments

Management requires reports

the issues

The Issues

Manual workflows

Unstructured Rights Tracking

Non-integrated Financials

Inefficient Royalty Processing

Difficult to aggregate data

the solution

The Solution

Quoting Approval Workflow

Detailed Rights Configuration

Service Contracts Integration

Custom Royalty Engine

Discoverer Reporting

slide12

Deal Creation / Negotiation

Research

Deal Approval/Legal Review

Customer

Research

Executive Approval

Financial Review

Initial Licensee / Agent Discussions

Check Rights

Availability

Deal Memo

Creation

Deal Memo Creation

  • Consumer Products Group
  • Access Repository
  • Collision Checking
  • Proactive Targeting of Rights or Licensees Using Rights repository

Royalty Processing and Management

Product Approval

Deal Approval/Legal Review…Cont.

Legal Review

Execution of Contract

Product Review / Brand Integrity

Final Product Approval

Royalty

Management

  • Marvel Signature
  • Billing Schedule
  • Upfront Payments
  • Legal T’s & C’s
  • Legal
  • Brand Assurance
  • IP Assets to Licensee
  • Product / Sample Submission

Process Flow Players

Royalty Submission

Accounting & Compliance

Licensee

Manage Royalty Reports

Manage Royalties

& Open Invoices

Assure

Compliance

Licensing Sales Department

Executive

Legal

  • Legal
  • Finance
  • Finance
  • Validate Rights
  • Confirm Royalties Calculations

Finance

Brand Assurance

marvel enterprises1

Marvel Enterprises

Oracle Initiatives

Publishing

ToysHuman ResourcesPossibly ECM

publishing

Publishing

Vendor Management & Scheduling

Order Management & Shipment

Invoicing & Revenue Recognition

Talent Work Tracking

Payment Processing

Workflow & Alerts

slide15

Toys

Demand Planning

Procurement

Multi-Currency Revenue

Expense Tracking

Logistics Management

Warehouse Management

human resources

HumanResources

Central HR Data Repository

ADP Integration

Incentive Compensation

Workflow & Alerts

Future Self-Service Access

enterprise content management

Enterprise Content Management

Potential Oracle Solution

Integration with Licensing System

Brand Assurance & Production Workflows

Archiving Process and SAN

Portal for Digital Asset Access and Product Submissions

Reporting