Find the best solution, not a better way to do it the old way.

1. Find the best solution, not a better way to do it the old way.

5. How do we make something that no one else can?

6. Inspiration What does ‘better’ feel like for our customer or end user? • Describe it (Ask everyone to freely associate ideas out loud and capture them.) Example: They should feel freedom, no hassle, no barriers – like we made something easier for them.

7. Concepting What does ‘better’ look like for our customer or end user? How would they use it? • Draw it (Ask everyone to draw images on paper and share them.) Example: Someone draws a big door with a smile on it that says your name and behind the door people yelling ‘surprise’ like a party.

8. Evaluation Which of our concepts and inspirations will help us make something that no one else can? • Define it (Ask everyone to name the best solution out loud and combine them into one.) Example: I’d like to call this Free Degree – because we’re building a new way for people to get re-skilled so they can get re-employed.

9. Collaboration How do we demonstrate our new idea and engage others in our better solution? • Prototype it (Ask everyone to volunteer specific skills to make a prototype.) Example: I can write a persuasive story of how the future is better for our customers – and us – with this product.

10. Stop talking and start making.