The Three Cs of ID. Composition. Placement and Division.
Shape refers to the form of an object. When lines enclose a space, a shape is formed. The three basic shapes are circle, square, and triangle. A shape is the general outline of an object. There are several types of shapes, geometric, natural and abstract. Geometric shapes dominate our man made surroundings. They are seen in buildings, furniture and machines because the natural world. For example, tiled hexagons may imitate a honeycomb. An abstracted shape is a natural shape that is simplified to its essence. The shapes in a composition form an important relationship with the shape of the field or canvas on which they are placed.
Iconic design is referential to historical designs. The icon is based on real-world objects. The designer is challenged to create a simplified referential image, shape, or form that will directly and vividly convey its meaning to the viewer. A stylistic detail design is often more evocative than the whole translation of the referential object. This is to say that several sub-details could nicely represent the whole in a stronger way. Ample time is needed to sketch out variations and considerations to find the salient design that does the task. While time consuming, this shape component is one of the strongest available.
A consistent visual message and a seamless integration of brand identity and company vision, in both print and with the design of the product, are essential in today's age of electronic global commerce.
Branding is very important detail that creates clients for new designs from people who are loyal to a specific company or designer and his or her aesthetic. Everything affects the brand--whether it be the product aesthetic, product packaging, advertising, corporate political or environmental position, what people’s friends say about it, and especially product integrity with the end user.