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Module 4 and 5 Alysha Zimmerman
Assumptions • Sales Growth Rate – 0.012 • Enterprise Profit Margin – 0.1365 • Enterprise Asset Turnover – 1.22
Concerns • Accurate growth rate • Predicted to be less than 2% • Comparables • Monster • Very large EATO • Smaller – it’s actually growing • Pepsi and Coca-Cola • Erratic growth