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Explore two exciting process improvement projects at Taxa, the largest taxi company in Copenhagen, focusing on shared airport rides and optimizing people planning processes. Discover strategies and technologies driving growth and customer-centric service.
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BSC in Global Business Informatics TwoExcitingProcessImprovement Projects at Taxa 4x35 Niels Kaae & Lene Prise-Heje ITU February2011
Taxa 4x35 • Largest taxi company in Copenhagen • 800 taxis in Copenhagen • 100 taxis in Jutland • 1 billion DKK turnover • 113 employees • 2000 drivers • 40 % marketshare • Leadingonappliedtechnology
The 5 GrowthTracks 1. Acquisitions 5. New technology 2. New Business 4. Service Focus 3. CustomerFocus
SharedAirport Ride • How to organiseshared rides to and from the airport? • Pricing options, technicalrequirements, marketanalysis, booking options, tour planning, dispatch options, payment systems, customer feedback • Time frame: Jan to June 2012
PeoplePlanningProcess • How to improve the planning of calltakers? • Better ressource planning • Planning as a result of historic data, wheather data and event data. Traffic light indicators for estimatedactivitylevel. • Time frame: Feb to Apr 2012