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Radio Haanji - Connecting with the Indian Community in Australia

Radio Haanji is the first 24/7 Indian radio station in Australia, targeting the Indian, Pakistani, and Fiji Indian community, especially Punjabi. We provide Punjabi, Hindi, and Pakistani music, top-ten countdowns, film reviews, current affairs, cultural and religious programs, and more. Advertise with us to attract new customers, build a successful business image, and reach specific Indian sub-continent communities.

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Radio Haanji - Connecting with the Indian Community in Australia

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  1. Radio Haanji1674 AM A109, 20 Lexington Drive, Bella Vista 2153 Tel: +61 433 160 162 Email: sydney@haanji.com.au or info@haanji.com.au

  2. About Radio Haanji • First 24/7 Indian Radio station in Australia, targets Indian, Pakistani and Fiji Indian community especially Punjabi, in all over Australia including big cities, Sydney, Melbourne, Perth, Adelaide, Brisbane, Hobart, Newcastle, Geelong including all regional areas.  • 70% of Punjabi community including Indian and Pakistani listen to our Radio through our 1674AM frequency, Dial-to-Listen No, smartphone app and our website. Most of our listeners are Service Class, Traders, Taxi/Truck and delivery drivers.

  3. Radio Haanji’s Achievements • Accredited Media Partners for Australian Open 2018. • Accredited Media Partners of Commonwealth Games 2018, Gold Coast. • Accredited Media Partners of AFL (Australian Football League) & Hyundai A-League Australia. • Official Indian Radio Partner of Indian Film festival of Melbourne (IFFM).

  4. • Indian, Pakistani and Fiji Indians Demographics • Age group: all ages

  5. Program • Punjabi music, Hindi music, Pakistani music • Top-ten countdowns, Film Reviews & Current Affairs • National & International News Bulletins  • Cultural and Religious Programs, Celebrities Interviews, Chat- Shows, and other community bound programs.

  6. Broadcast and Reach • Broadcast 24x7, 365 days a year throughout Australia  • Broadcast on all mobile devices, be it Android-based, Blackberry, or Apple products like iPhones • Broadcast through call-to-listen number as well; listeners can just free-call the number through their landlines or mobiles

  7. Why Advertise? • To attract new customers •  To encourage repeat customers •  To ensure continuously running business •  To build a successful image of your business •  To stay in the competition

  8. Why Advertise on Radio? • Only radio reaches drivers (average customers spend roughly an hour in car every day). • Only radio reaches certain audiences through its remote broadcasts (other media are inaccessible to customers in remote areas) •  Radio helps you break into new markets. • Radio builds strong and loyal listenership, unlike other media like Print, TV, and the web

  9. Why Advertise on Radio Haanji? • Broadcast 24 hrs / 365 days • Broadcast throughout Australia; also broadcast Digitally (Website & Mobile App) for global audiences     • Broadcast in Punjabi, Hindi and English Languages • Broadcast on all mobile devices, be it Android, Blackberry, or Apple

  10. Why Advertise on Radio Haanji? • Broadcast through call-to-listen number as well; just dial a FREE number from landlines or mobiles. •  Targets specific Indian sub-continent community (Advertising through Radio Haanji is targeted at community, your product will stand out among others. • Targets the highest income groups in Australia, which has more purchasing power to buy your products

  11. Advertising Rates Casual Package Peak Hours • 7:00 am – 12:00 pm & 4:00 pm – 8:00 pm • $30.00 (Excluding GST) per spot Off – Peak Hours • 12:00 pm – 4:00 pm & 8:00 pm – 7:00 am • $25.00 (Excluding GST) Per spot

  12. Advertising Rates Casual Package • Minimum 4 slots required per day (2 spots peak, 2 spots off peak) •  On purchase of 10 spots per day, 2 bonus spots will be given. • Payment in advance. • Minimum two weeks air-time required.

  13. Monthly Package $2000 (excluding GST) per month with minimum 10 spots per day  • Five spots during peak hours and five during off-peak hours. • Social media sharing (one post only). • No Contract. • Payment in advance.

  14. StandardPackage $350 (excluding GST) per week with minimum 5 spots per day • Two spots during peak hours and three during off-peak hours.   • Minimum contract period is three months.

  15. SilverPackage $500 (excluding GST) per week with minimum 10 spots per day  • Five spots during peak hours and five during off-peak hours. • Minimum contract period is three months. • Social media sharing (one post per month).

  16. GoldPackage $700 (excluding GST) per week with minimum 15 spots per day • 8 spots during peak hours and 7 during off-peak hours. • Complimentary space in our premium magazine “AALAM” • Minimum contract period is three months.  • 3 talk session about brand. • Social media sharing (2 post per month). • Website sharing (Logo Only). • FREE In-house Jingle Production.

  17. Platinum Package $950 (excluding GST) per week with minimum 20 spots per day  • 10 spots during peak hours and 10 during off-peak hours. • Complimentary space in our premium magazine “AALAM” • Minimum contract period is three months.  • 3 talk session about brand. • Social media sharing (one post per week). • Website sharing. • 3 Program sponsorships. • FREE In-house Jingle Production • Exclusivity: ‘No Competitor Brand’ during the contract period. • Discount on events sponsorship.

  18. Programme Sponsorship One-hour Radio Haanji’sSponsered Program: $350 per hour (excluding GST) • You will get 4-5 recorded (Jingle) spots. • Sponsorship RJ’s mention verbally within the program. • No Competitor’s Promotion during Program. • Sponsored Quiz

  19. Combined Package • Gold/Platinum Package (Sydney+Melbourne) • Event sponsorship • Minimum 3 month radio advertisement. • Free family passes for events. • RJ’s exclusively mention in the sponsored show. • Stalls at the event.

  20. Website Promotions  Radio Haanji’s Website (http://haanji.com.au): $300/month (GST extra) What will you get: • Medium-sized side bar add that is clickable and links out to your website for the contracted period. What do you need to provide: • A designed ad in JPEG file OR we can design it for you ($100 for designing). • Advance payment, minimum three months contract (amount depending on the placement, size, & featuring.)

  21. Jingle Production • One-time production cost of min $350 (excluding GST) for producing your business’s radio jingle of 15-20 seconds. • Once the script is approved and the ad recorded, there will be additional charges for the amendments.

  22. Terms & Conditions 1.Advertisement rates are subject to revision at any time. 2. The Advertiser must deposit one week advance from the date of the invoice, all rates in Australian Dollars.   3. Radio Haanji reserves the right to amend any ad where necessary. 4.Radio Haanji cannot cancel or transfer orders unless they are received in writing within one week prior to the on-air date. 5.Radio Haanji cannot accept liability for any errors due to inaccurate instructions for ad-making and ad-relaying. Charges will be owed by the Advertiser where the station managers are involved in extra production work owing to acts or defaults of the Advertiser or its agents. 

  23. Terms & Conditions 6.The Advertiser warrants that no Advertisement: (i) shall infringe or prejudice the rights of any third party (including without prejudice to the generality of the foregoing, intellectual property rights);  (ii) shall be defamatory of any third party; (iii) shall constitute unfair competition or any likely tort or civil wrong; (iv) shall infringe any laws, regulations and voluntary codes of conduct within Australia. 7.In the event of any error or omission in the Advertisement, except where attributable to a default by the Advertiser or its agents, Radio Haanji will make an adjustment to the cost. In no circumstances shall the total liability of Radio Haanji for any error or omission exceed the amount of a full refund of any price paid to Radio Haanji for the Advertisement in connection with which the liability arose.

  24. Contact Person Gautam Kapil Manager, Sydney Station Radio Haanji 1674 am +61 433 160 162 gautamk@haanji.com.au sydney@haanji.com.au

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