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Road Services Sheela.V.S Harshika Mahipal
Road Transport • Oldest form of transport in India. • One of the largest in world • March 2006: 33,80,000 kms of surfaced and unsurfaced road • Indian Roads are classified: • National Highways • State Highways • District Roads • Village Roads
Importance of Road Transport • Easily connect any part of country unlike railways • Complementary to railways, providing feeder service • More flexible in comparison to other modes • Provides door-to-door services • Better means to deliver perishable goods to market places in time • Doesn’t require heavy capital for operation • Mode is important in Defense Services of the country
Service Mix • Roads can be used for a number of services.Its used by pedestrians, animals, carts and mechanically driven vehicles. • With an increasing number of public travelling, this mode has attracted organised development. Today both public and private sectors are providing variety of road transport services. • Service Mix of Road Transport Contains the following: • Providing Passenger Services • Goods carrying services • Mail Services • Special Services
Marketing Mix • Selling of transport services is a tough task. In passenger traffic good quality coaches are to be provided. Roads should be capable of taking both cargo and passenger traffic. Time has to be managed in reaching destinations. Safety measures must be taken and attractive pricing must be used.
Marketing Mix(Cont…) • Marketing Mix of transport organisations consist of : • Product offered (service rendered) • Price of each product (cost of delivery) • Promotional measures • Types of delivery systems • People Analysis (method of delivery) • All these aspects have to be considered and quality feasible quality operations have to be strictly adhered to in developing a sustainable growth in transport services.
Product Mix • Passenger Traffic: • Regular passengers commuting short and long distances • Special Package Tours- Pilgrimage, Sight Seeing, Educational Tours • Carg0 Traffic: • Transporting Goods to destination • Bulk carrying of special items like gas, milk, petrol • Mail Services
Pricing Policy • Basic and common policy adopted is the “cost+margin” • Cost includes the vehicle cost less depreciation, fuel charges, crew expenses, road tax, rest room expenses, etc. • Special Price Policy is adopted for special services
Promotion Policy • There are different promotion channels like advertising, print media, TV, short films for tourism, etc. • Other ways are Personal Selling, Telemarketing, Publicity, Sales Promotion, Network Marketing. • Irrespective of the promotion channel the quality of service offered must be maintained.
Other Mixes (Place, People, Processes) • Place : • Promised services without any disturbance to user • Time Management • Service offered and service delivered should match • Maintenance of terminals, godowns and workshops • Infrastructural Facilities • Upgrading technology continuously
Other Mixes (Place, People, Processes) • People: There will be a good sales turnover if the people providing the services deliver quality services. This is the main reason for success.HR working for public transport system should be continuously trained. • Processes: Processes should not be cumbersome and be hassle-free. There should not be back tracking or zigzag in service process. This results in better time management and cost reductions.