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Story Telling with Purpose: Get YOUR Story Straight!

Story Telling with Purpose: Get YOUR Story Straight!. @ mHealthMarketer mHealthMarketer.com. Global Mobile Healthcare Market Estimated To Reach $ 49 Billion by 2020 Global EHR/EMR Market to Expand to $22.3 Billion by 2015

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Story Telling with Purpose: Get YOUR Story Straight!

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  1. Story Telling with Purpose: Get YOUR Story Straight! @mHealthMarketermHealthMarketer.com

  2. Global Mobile Healthcare Market Estimated To Reach $49 Billion by 2020 Global EHR/EMR Market to Expand to $22.3 Billion by 2015 Telehealth Market Value to Reach $1.5 Trillion in Five Years

  3. Political • Technology • Personnel • Social • Privacy and Security

  4. Changes in Your World • Competition • Budgets • Job Creep • Technology

  5. Buying Journey Technical Economic User Influencer • Research • Options • Problem • Discovery • Identify • Vendors • Purchase • Decision

  6. All the Marketing Noise All the Marketing Noise

  7. The Role of Marketing

  8. Talking Tech

  9. “A good story is where genuine customer satisfaction comes from. It’s the source of growth and profit and it’s the future of your organization.” -Seth Godin, All Marketers Are Liars later re-named All Marketers Tell Stories

  10. Proven • Engaging • Relevance • Levels the playing field • Conveys the facts • Attention • Unique to you

  11. “Story is more important than the brand, the best story wins. I am simply, unabashedly, out loud, screaming and shouting saying, focus on the quality of your storytelling. Turn that complex idea into storytelling.” -Tom Peters, Hall of Fame Management Guru

  12. The Story Strategy ProcessGet YOUR Story Straight

  13. The Golden Circle Step 1 Product Market Match

  14. Step 2: Message to Market Match

  15. Buyer Persona • Demographic • Psychographic • Personality Type • Personal Beliefs • Values • Attitudes • Career Concerns • Behavioral Information

  16. Buyer Story Lines • 4 elements • 8-12 Storylines • On-line, group, 1 on 1 • Ranking Criteria

  17. Step 3: Message to Market Match

  18. Thank You! Blog:mHealthMarketer.com Website: Modallic.com Twitter: @mHealthMarketer

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