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Why Offline Printers Should Adopt Web to Print - PowerPoint PPT Presentation

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While the ecommerce industry has grown tremendously in the last few years, web-to-print is yet to take off in a big way. There are some good reasons why this needs to change and why offline printing businesses should adopt web-to-print.\n

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Why offline printers should adopt web to print

Why Offline Printers Should Adopt Web to Print

Web-to-print is a fairly new concept and is a printing business model where the

customer go to the printer’s online store and orders product with their own

custom printing requirements. The printer gets the ordered design printed on

the required items and then ships it to the customer without any face to face

interaction with the buyer. It’s basically an e-commerce model for the printing


But while eCommerce industry has grown tremendously in the last few years,

web-to-print is yet to take off in a big way. One of the biggest hurdles is the

web-to-print technology itself. Offline printing businesses find the technology

too cumbersome to understand and manage or find it too costly to invest

money in.

But there are some good reasons why offline printing businesses should adopt

web-to-print. Given below are some of these reasons.

Why offline printers should adopt web to print

Increased Market Reach

Internet is used by masses irrespective of physical boundaries. When your

printer is online, you can reach out to more customers. Offline printers generally

have a fixed business where the customers are from same locality, some of the

known people from nearby areas, or some regular clients. Online printing

resolves this and provides you with a much bigger market not limited by


Faster Process

Online processes are much faster. Your customers order their requirement

within a few clicks and you get to work on it immediately. You don’t have to

make space for the consignments till they are picked up by the customer. Here,

you can ship the items as soon as they are ready as per customer requirements.

The payment for the delivered goods is also received timely and surely, which

remains a limitation of an offline printer.

Convenience for Both Printer and Customer

It is not only profitable but convenient as well. From the customer's’ point of

view, they get to order their supplies sitting at the comforts of their home. They

don’t have to extract time and conveyance to visit the store and select the

designs before ordering. The printer also doesn’t have to spend time on

describing the products to the customer. The saved time and efforts can be

exploited to focus on better business opportunities.

Standardized And Automatic Process

When you go online, all your work process gets automated. You don’t need to

bother about explaining your products to the customer; your website does that

for you. All the orders are also well managed. Also, following a standardized

process helps to keep a check on business records. Nothing is haphazard, you

Why offline printers should adopt web to print

get everything sorted out and can employ the results for further growth of the


Reduced Operational Cost

With a web-to-print store you save a significant amount of money on electricity

charges, taxes, store maintenance, store display, etc. It also reduces the costs

that are incurred on individual transactions. You can get in touch with your

customers using e-mails and send over electronic invoices. Also, when

transactions are fewer, the transaction costs are higher. Selling online means

selling more and therefore, it helps in reducing the transactional costs as well.

In comparison to other industries, the web-to-print industry is currently less

competitive. Not to mention the competitive advantage a printing business will

have against other offline printers if they have an online sales channel as well.

And the technology is becoming cheaper and cheaper. There are many

web-to-print software solutions​ available in the market at competitive prices.