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Weight a Moment. For a healthier and happier life. Welcome. WaM Company Presentation Versie 10.1.pptx. Welcome. Content of this presentation. Our mission, priorities and goals The problem, the market, the opportunity and solutions The social impact (Dutch) Organization

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slide1

Weight a Moment

For a healthier and happier life

Welcome

WaM Company Presentation Versie 10.1.pptx

slide4

Content of this presentation

  • Our mission, priorities and goals
  • The problem, the market, the opportunity and solutions
  • The social impact (Dutch)
  • Organization
  • Advisory Board and Teams
  • Share options and company strategy
  • How it works
  • Problems to expect and how to solve
  • The interactive website

?

slide5

Our Mission Statement (short)

  • Weighta Moment helpspeopletoloseweightand change their lifestyles,
  • by offering:
      • An information platform,
      • Customized profiles and advise,
      • Test tools.
slide6

Our Mission Statement (med)

  • It’s the mission of Weight a Moment tohelp manyhealthyadultstoloseweightin a sustainable way and to get a happier and healthier lifestyle by offering:
  • A valuable on line health interactive information platform.
  • Low threshold valuable scientific based advise on;
    • Analysis of the participant,
    • Exercise,
    • Nutrition,
    • Psychological interventions.
  • Easy tousehealth test tools.
slide7

Our Mission Statement (full)

  • It’s the mission of Weight a Moment tohelp as manyhealthyadultsas possibletoloseweightin a sustainable way and to achieve a happier and healthier lifestyle having a positive personal and social impact by offering:
  • A valuable on line interactive information platform about how lifestyle interferes with health, happiness and success.
  • Low threshold valuable scientific based advise on;
    • Analysis of the participant by creating a physical and psychological profile
    • Exercise, for improving your physical condition
    • Nutrition, for the purpose of feeling more energetic
    • Psychological interventions : for feeling stronger, getting a higher self-esteem to change ones behavior.
  • Easy tousehealth test tools.
slide8

Target

It’s the target of Weight a Moment toimprove the health and

qualityof life of at least200.000 people in 3 yearsbyreducing

theirBMI by a minimum of 10% and happiness score by 20%.

slide9

Corecompetences

  • Specialist:
    • Psychologists
    • Sports Doctor
    • Dietitians
    • Sleep experts
    • Nutrition experts
  • Screened health and sports content
  • Test tools
slide10

Our top 3 priorities

  • Workingwithpleasure
  • Contributeto the well beingof people
  • Making profit
slide11

Problems and solution

Problems:

Overweightandnot happy

Solution:

Loseweightand change of lifestyle

slide12

The market

> 45% of peopleliving in the western part of the world are overweight

85% of our target group has access to the Internet

Approx. 75% of these people want a different and happier lifestyle

slide13

The wide target group definition

Over 18 yearsold

Western world

Too heavy but 25 < BMI < 31

Lookingfora different lifestyle becausenothappy

Having at leastsomeaffinitywith health

slide14

The market targets

The baby boomers

Generation Y

Generation X

The screenagers

slide15

The secondary target group; generation X

Born between 1956 and 1970:

Family people

Notenjoying life enough

Hard workers

Practical

Socialinvolved

A deal is a deal

Spectators andjoiners on the internet

http://www.youtube.com/v/j-iufDUOzh8

slide16

The initial target group generation Y

Born between 1970 and 1990:

http://www.youtube.com/v/j-iufDUOzh8

slide17

The next target group generation X

http://www.youtube.com/watch?v=KmcYRE0YHUc

slide18

The comparison group generation X versus Y

http://www.youtube.com/watch?v=RtECzHdd--4&feature=related

slide19

The promise

  • If you start using WaM than you will:
        • look better
        • be more attractive and others like you more
        • get in better sexlife
        • feel happier
        • become smarter
        • generate more success
        • enrich your mind
        • reduce the chance on diabetes and heartdiseases
slide20

Our core values

  • Scientific based
  • Professional
  • Health consciousness
  • Interactive
  • Many disciplines
    • Psychology
    • Diets
    • Sports
    • Sleep
  • Customized advices
  • State of art
slide23

Social impact

De ziektekosten/werknemerbijeen

gemid. jaarsalaris van €28.000 ong. :

slide26

The organization

Shares and Options

  • Shareholders:
  • CPS International BV
      • Brouwers Beheer BV
      • Common shares
  • AdvisoryBoard and Team members:
  • Options (+/-30-35%)
    • Friends of Weighta Moment:
  • Options andPreference share issue (+/- 2%)
slide28

The advisory board

Prof. Dr. Margriet SitskoornUniversity of Tilburg

Prof. Dr. Ir. Toon van Hooijdonk University of Wageningen

Dr. Marian van Bokhorst VU Amsterdam

Drs. Ruud van Langeveld JBMC Den Bosch

Prof. Bruce German Davis University California USA

Prof. Elke Geeraerts Erasmus University Rotterdam

slide29

The advisory board

prof. dr. ir.A.C.M. van Hooijdonk

Toon

Nutritionist

University of Wageningen

drs. R.A.M. van Langeveld

Ruud

Cardiologist

JBMC Den Bosch

prof. dr. M.M. Sitskoorn

Margriet

neuropsychologist

University of Tilburg

prof. J.B. German

Bruce

Director food for health institute

Davis University, California USA

dr. M. Bokhorst

Marian

Nutritionist

VU Amsterdam

prof. dr. E.G. Geraerts

Elke

neuropsychologist

Erasmus University Rotterdam

slide31

The Friends of WaM

Drs. Mechtild Stultiens -- OwnerArtichock “evenementen bureau”

Mr. Erik van Peursem -- Tax Lawyerand partner at Taxperience

Prof. Jean Vroomen -- Professor SocialandBehavioralScience at University of Tilburg

Dr. Hans de Goeij -- Retired, former General Director of the ministry of health

Drs. Jan Aussems -- General practitioner Den Bosch

Drs. Kasper Jansen -- Sport doctor

Drs. Willem van Zandbeek ? -- C.E.O. of Strategic Marketing Company

Jan Willem Pijnenburg -- assistent M&S, communication, tester

Bart Loomans -- assistent M&S, communication, tester

Students Ranell Pijnenburg -- webdesigner / tester

Esmee Brinkman -- test assistent

Ester Peeters -- Psychology / Validating Big 5 questionnaires

slide33

The 4 teams

Sales and Marketing

Tim van Tartwijk

Alan Parfitt

Peter Winkens

Willem van Zandbeek ?

Vacancy

Operations

Cor Pijnenburg

Marinelle v/d Kuil

Olav v/d Ven

Leo van Hedel

Erik van Peursem

Website

.Tim team

Jan Schalkwijk

Vacancy

Products and Content

Jessy Brouwers

Jessica Gal

Ruud van Langeveld

Ellen Govers

Sylvio van Eunen

Sabine Wanmakers

slide35

The B2C products

Weight a Moment

Weight a Moment

For a healthier and happier lifestyle

For a healthier and happier lifestyle

Rianne Pieters

Rianne Pieters

Profile Report

Advice

slide36

The B2C products

  • Profile reports
    • Basic for free
    • Profile premium reports @ € 19,99
  • Advices
    • Basic for free
    • Premium advice for free after 1B
  • Psychological interventions / Coaching @ € 29,99
  • Couponing / vouchering for free
  • Merchandizing priced per item
slide37

Product roadmap

Coaching

Advices

Adapting site

Merchandise

Complexity

Analysis

Payment module

Bannering

Content

Questionnaires

Time

slide38

The B2B products

  • Bannering 2. Advertising 3.Data mining
slide39

External funding

Subsidies 2. Grants /sponsorships 3. Gifts / S&O funds 4. Venture Capital

slide40

Strategy I

  • Almost virtual company untilit’sprofitable
  • Minimizecostsbyusingexisting infra structure
  • Freelancepartners paidby options
  • Maximizefree publicity on Radio, TV, printed media and socialnetworks
  • Only C.E.O. and M&S Manager get a sallary and stock options
slide41

Strategy II

  • No cure no pay agreements with suppliers
  • Accessible advice with very simple payment
  • Pay per use agreements for third party help
  • Bannering agreements with hosts of substantial sites
slide42

The 4 angle strategy

Psychology

Sports

Diets

Sleep

slide43

From questions to profile

Psychological score

Physical score

Profile

Eating habits

The WaM Team

Exercise habits

Sleeping habits

Happiness and Mood

slide44

Need a Happiness and Mood score

Move the sliders

Thisunique tool togetherwith the Psychological questionnaires big 5 outcomealsoadjusts the website accordingtoyourmood, personalityand state of happiness.

Mood

Happiness

slide45

How it works

Weight a Moment

Questionnaires

slide46

How it works

Weight a Moment

Questionnaires

slide47

How it works

Weight a Moment

Profile

Questionnaires

Advices

Intervention Coaching

slide48

Advice

Advice on realistic targets

Advice sports physician

Advice general practitioner

Profile

Advice psychologist

The WaM Team

Advice nutrition expert

Custom Advice Level I Free or €

Custom Advice Professional Level II One-off €

Custom Advice Premium Level III Subscription

slide49

Unique Selling Points

  • Scientific based technology
  • Supported by many top scientists from international universities
  • Real customized profile for every client
  • Real customized advice for every client
  • Advice is a unique combination on:

psychology,

diets,

sports.

  • Feedback on results in graphics

weight loss diagrams

happiness score

  • Patented Customized Website interfacing
slide51

Profiles

New Profile and Targets

Length 180 cm

Weight 80 KG (-15kg)

BMI 24,5 kg/m2

Brest size 100 cm (-3cm)

Bellysize 100 cm (-25cm)

Hip size 110 cm (-5cm)

Wristsize 18 cm (-2cm)

Neck 40 cm (-5cm)

Age 45 Y

Gender M

Clothingsize 50 (-4)

Area code 5261 NE

Country Holland

Social media F T I H

Happiness:

Old Profile

Length 180 cm

Weight 95 KG

BMI 29,3 kg/m2

Brest size 103 cm

Bellysize 125 cm

Hip size 115 cm

Wristsize 20 cm

Necksize 45 cm

Age 45 Y

Gender M

Clothingsize 54

Area code 5261 NE

Country Holland

Social media F T I H

Happiness:

7500 km in 375 hrs

720 km in 72 hrs

slide53

Profiles

Length 180 cm

Weight 95 KG

BMI 29,3 kg/m2

Brest size 103 cm

Bellysize 125 cm

Hip size 115 cm

Wristsize 20 cm

Necksize 45 cm

Age 45 Y

Gender M

Clothingsize 54

Area code 5261 NE

Country Holland

Social media F T I H

Happiness:

slide54

Profiles

Current motion profile

You move 15 minutes per day

You are not a team player

Currenteating profile

Youeattoo fat, toofastwithan

intake of toomuchsugar

You are anemotionaleater

Yourcharacteristic colour is:RED

slide55

Profiles

Currenthappiness profile

CurrentPsycological Profile

slide56

Profiles

Old Profile

Length 180 cm

Weight 95 KG

BMI 29,3 kg/m2

Brest size 103 cm

Bellysize 125 cm

Hip size 115 cm

Wristsize 20 cm

Necksize 45 cm

Age 45 Y

Gender M

Clothingsize 54

Area code 5261 NE

Country Holland

Social media F T I H

Happiness:

slide57

Profiles

New Realistic Target Profile

Length 180 cm

Weight 80 KG (-15kg)

BMI 24,5 kg/m2

Brest size 100 cm (-3cm)

Bellysize 100 cm (-25cm)

Hip size 110 cm (-5cm)

Wristsize 18 cm (-2cm)

Neck 40 cm (-5cm)

Age 45 Y

Gender M

Clothingsize 50 (-4)

Area code 5261 NE

Country Holland

Social media F T I H

Happiness:

slide58

Profiles

Profile

Length 180 cm

Weight 80 KG (-15kg)

BMI 24,5 kg/m2

Brest size 100 cm (-3cm)

Bellysize 100 cm (-25cm)

Hip size 110 cm (-5cm)

Wristsize 18 cm (-2cm)

Neck 40 cm (-5cm)

Age 45 Y

Gender M

Clothingsize 50 (-4)

Area code 5261 NE

Country Holland

Social media F T I H

Happiness:

slide60

Advices

AdvicesFysics:

Your BMI shouldbe < 25. This means you have tolose 10 KG

Thiscanbeachieved in 6 monthsfromnow

Sports:

We adviceyoutochooseone of the followingsports

Soccer, baseball, running

Progress

slide61

Advices

Advices

Diets:

WaM advicesyoutochooseone of the following diets: www.wam.com/diets342/

Mental:

You are anemotionaleaterand have tolearnto manage youremotions. Please click to continue. (www.wam.com/mental564)

Progress

Te weinig vet is niet gezond. Je hebt vetten nodig om gezond te blijven. Kies halvarine voor op brood (levert vitamine A en D); bak in vloeibare vetten, uit flesjes of in olijfolie. Wissel deze vetten af. Melkproducten kun je het beste halfvol kiezen, zodat ze ook nog wat vitamine D leveren. Wees wel zuinig met volvette kaas, worstsoorten, paté en vet vlees: er zit veel verzadigd en dus ongezond vet in. Kies daarvan liever magere varianten. Ook Franse kaas (Brie, Boursin, Camembert) is er tegenwoordig light

slide64

Advices

Psychologicaladvice

Leer je omgeving positief te zien:

• Het glas is half vol of half leeg. Je krijgt hier voorbeelden van: in spelvorm om te oefenen daarna ga je dit in het ‘echt‘ doen.

• Maak een lijst van dingen die je leuk vindt te doen.

Richt je huis-, werk-, slaapkamer anders in:

• Maak je omgeving overzichtelijk: ruim je kamer / huis op.

• Zorg dat je minstens 1 ruimte in huis hebt waar je je lekker voelt: je kunt meubels verzetten op een manier waar je je beter bij voelt. Kleuren veranderen, bloemen neerzetten. Foto’s van mensen die je graag om heen hebt neerzetten. Die muziek aanzetten waar je van houdt. Kijk hier naar voorbeelden.

Laat je helpen door veranderingen in je omgeving:

• Servies: Eet van kleine bordjes: bv gebruik ontbijt bordjes of gebaksbordjes voor warm eten. Het blijkt wanneer je grote porties opschept en in verhouding van je bord ziet, dat je 20% meer eet. Gebruik dus ook kleine (soep )kommetjes, glazen en kopjes.

• Schep eten op een bord vanuit de pan aan het aanrecht en neem dit mee aan tafel.

• Zet geen eten in schalen op tafel zodat je gemakkelijk meer op kunt scheppen en dit eten voortdurend in het zicht staat: het zien van eten doet meer eten.

slide65

How to solve the problems?

Problem 1:

“Everything is free on the internet”

Solution:

Free and partly very low cost advice

slide66

How to solve the problems?

Problem 2:

Permanent employees are expensive

Solution:

Try to use as much freelancers as possible and

pay them in stocks

slide67

How to solve the problems?

Problem 3:

Custom software is very expensive and delivery can be

slow

Solution:

Buying/use of existing software that we will adapt

slide68

How to solve the problems?

Problem 4:

Scientific research is indispensable and expensive

Solution:

Working together with experts of universities

slide69

How to solve the problems?

  • Problem 5:
  • There is already a lot of information about diets and exercise
  • Solution:
      • Link to psychology as a starting point and high quality
  • scientific based website and free health test tools
  • Show 4 angle strategy

This tool calculatesyour Body Mass Index. The resultshouldbebetween 18.5 and 25

slide70

How to solve the problems?

Problem 6:

There’s a possibility of claims

Solution:

Define terms and conditions and work only with ‘healthy’

people. 25 < BMI < 31

slide71

How to solve the problems?

Problem 7:

How can you make profit via the internet?

Solution:

Low cost advises, Apple apps, easy way of payments, advertising, merchandise and bannering

slide72

How to solve the problems?

Problem 8:

How can you reach a lot of people?

Solution:

Optimizing communication through: PR, television, Google ad’s, bannering, press releases,

scientific content and health test tools

slide73

How to solve the problems?

Problem 9:

How do we get and keep to know our clients?

Solution:

Rewarding questionnaires with immediate and long term feedback

slide74

How to solve the problems?

Problem 10:

How do we keep in contact?

Solution:

Feedback, avatars, coaching, informative website,

interaction, newsletters, more scientifically substantiated content and tools

slide75

Status - Patents

  • Weight a Moment BV has applied for two very important patents:
  • 1. Interactive modifying website technology
    • Adjusts the website screen, music, lay-out, colours, movies, fonts, avatarsaccording the visitors personal profile.
  • 2. Combining psychology, happiness, mood, sleep patterns, diets and sports into a personal profile which is the base of advice and coaching in a virtual environment.
slide76

Status – Content Website

  • Tools designed by Ruud van Langeveld / programmed in “flash”(has to be redone in HTML 5)
  • Wikinomics way to gather content
  • Moderating
  • RSS feeds (F.I. from Real Age)
slide77

Status – Profile Generator

  • Algorithms ready
  • Texts under review /almost ready
  • Website under construction
slide78

Status – Advice Generator

  • Algorithms ready
  • Texts under construction
slide79

Status - Teams

  • Product and Content team in place
  • Operations team in place
  • Marketing and Sales team half way

vacancy: C.C.O., Sales manager

  • Website and Technical team half way

(partly subcontracting)

slide80

Status - Friends

  • Approximately 12 friends committed themselves to WaM
  • Contracts under review
  • Moderators wanted
slide81

Status – Advisory Board

  • 6 advisors contracted
  • Still need 2 advisors from UK universities
slide82

History and timing

  • Started brainstorming mid 2010
  • Established Weight a Moment BV November 2010
  • Forming product and content team January 2011
  • Engaging advisory board members during 2011
  • Set-up of the functional model end 2011
  • Contracted website designer early 2012
  • Setting up branding and M& S team Q3-Q4 - 2012
  • Online Q2- 2013
slide83

Status - Website

  • Started May 2012
  • Alpha testing October 2012
  • Beta testing November 2012
  • 1rst release website January 2013
  • On line Q2- 2013
slide84

Results

Login

My Profile

Questionnaires

Start

Register

Advise

Texts

Health

Tests

WaMWelcome

Content

Opdracht Tim versie

General

Test Tools

Shape

Tests

Participate

News & RSS feeds

People behindWaM

Recipies

Aboutus

Mission statement

Info about health / food/sports

E-mail address

slide85

Flow diagram Pre-Alpha version

Advice Tekst

My Profile

Questionnaires

Register

WaMWelcome

Info about health / food / sports

Content

slide86

Flow diagram Alpha version

Advice Tekst

My Profile

Questionnaires

Register

WaMWelcome

Login

Health

Tests

General

Test Tools

Content

Shape

Tests

Participate

News & RSS feeds

People behindWaM

Recipies

Aboutus

Mission statement

Info about health / food / sports

E-mail address

slide87

Flow diagram Bêtaversion

QuestionsI

My Profile I

AdviceText I

Questionnaires II

Advice Tekst II

Coach

My Profile II

Register

WaMWelcome

Login

Health

Tests

General

Test Tools

Content

Shape

Tests

Participate

News & RSS feeds

People behindWaM

Recipies

Aboutus

Mission statement

Info about health / food / sports

E-mail address

slide88

Flow diagram feedback adjustment site look

Profile

Questionaires

Big 5 profile

Register

WaMWelcome

Login

WaMWelcome

WaMWelcome

Content

Aboutus

slide89

Software, Website and Concept

Website & Technical TeamAdvise engine

(New software with our own proprietary algorithms)

Marketing & Sales team

User login

Website WaM

E-Coachingapplication

Products & Content team

Request

Response

Advice Database

(Products)

Moderators

Customer Database

The (new)Net (second generation WWW) Additional and new content.

slide91

Marketing briefing

Marketing meeting briefing

1. Welkedoelgroepzullen we initieelbenaderen ?

X of Y, of samen of eenvooreen of de grootstegemenedelers

2. Hoe gaan we ommet de claims / beloften van WaM ? (slide 19)

3. Hoe positioneren we het bedrijfWaM ?

4. Hebben we eennieuwenaamnodig ?

5. Wat is eenleuk, goed, interessant logo ? Is erweleennieuw logo nodig ?

6. Kunnen we op het logo variëren ? Moet wel elegant zijn ? Liefst met dynamiek ?

7. Watdoen we met de product pricing ? Is het verstandigom product diversiteitaantebrengen? Bijv. Premium account?

slide92

Marketing briefing (II)

  • Grootstegemenedelers van de doelgroep:
  • 1. Op zoeknaar:
    • Succes
    • Interactiviteit
    • Socialeinteracties
    • Gemeenschappelijkedoelen
    • Onafhankelijkheid
    • Loyaliteit
    • Professionelebegeleiding
    • Fysiekeverbetering
  • 2. Maar ook:
  • a) Niet100% happy
  • b) Tezwaar BMI > 25
  • c) 18 < leeftijd >65
slide93

Boegbeeld

  • Taken:
  • Korteintro teksteninspreken
  • Perstewoordstaanalsaanbeveling of als lid van WaM
  • Introductiesverzorgen
  • Persstimuleren
  • PR adviesgeven
  • Promoten van WaMbijpubliekezaken
  • Stukjesteksteninspreken in het coaching traject