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  1. Welcome to AdWords Jeopardy Begin Game Instructions Exit Game

  2. Reports Optimis. Billing Quality Score CPC Conversions $100 $100 $100 $100 $100 $200 $200 $200 $200 $200 $300 $300 $300 $300 $300 $400 $400 $400 $400 $400 Score Board Back Round Two Final Round Exit Game

  3. $100 Quality Score is based on your keyword's... Question Game Board Score Board Back

  4. $100 CTR (Click Through Rate) Game Board Score Board Back

  5. $200 Quality Score is used in several ways, including influencing your keywords'... Question Game Board Score Board Back

  6. $200 CPC (Cost per Click) Game Board Score Board Back

  7. $300 In general, the higher your quality score, The lower your Question Game Board Score Board Back

  8. $300 Costs (CPC) Game Board Score Board Back

  9. $400 What is the highest quality score amount? Question Game Board Score Board Back

  10. $400 What is 10 Game Board Score Board Back

  11. $100 The Report Center will save how many reports? Question Game Board Score Board Back

  12. $100 What is 15 Game Board Score Board Back

  13. $200 If I want to see which Ad is performing the best in my Ad Group, which report should I choose? Question Game Board Score Board Back

  14. $200 What is Ad Performance Game Board Score Board Back

  15. $300 If I am creating a report is it necessary to leave the computer running? Question Game Board Score Board Back

  16. $300 No Game Board Score Board Back

  17. $400 What are the 4 steps to creating a report? Question Game Board Score Board Back

  18. $400 Report Type Settings Adv Settings Templates, scheduling & e-mail Game Board Score Board Back

  19. $100 CPC stands for... Question Game Board Score Board Back

  20. $100 Cost per Click Game Board Score Board Back

  21. $200 In our Google Grants account (non-profits) What is the highest CPC you can have? Question Game Board Score Board Back

  22. $200 $1.00 Game Board Score Board Back

  23. $300 If the CPC bid for your keyword is higher than your campaign daily budget, what will happen? Question Game Board Score Board Back

  24. $300 Your ads won't show/run Game Board Score Board Back

  25. $400 With CPC bidding, I pay each time my ad shows on the Search network Question Game Board Score Board Back

  26. $400 False, you pay only when someone clicks on your ad Game Board Score Board Back

  27. $100 In order to activate your account, you must first verify Question Game Board Score Board Back

  28. $100 Your e-mail address Game Board Score Board Back

  29. $200 If your payment is declined by Google, name 3 possible reasons Question Game Board Score Board Back

  30. $200 Invalid information (card no., expir date) If you have no $$$$ Correct billing address Game Board Score Board Back

  31. $300 Your ads will appear on Google after you have entered a valid ______ Question Game Board Score Board Back

  32. $300 Credit or Debit card Game Board Score Board Back

  33. $400 What are the threshold amounts for billing? Question Game Board Score Board Back

  34. $400 $50 200 350 500 Game Board Score Board Back

  35. $100 How much does Google's conversion tool cost? Question Game Board Score Board Back

  36. $100 It's free Game Board Score Board Back

  37. $200 Conversion tracking code should be placed... Question Game Board Score Board Back

  38. $200 Between the body tags of your confirmation page Game Board Score Board Back

  39. $300 What are 3 types of conversions? Question Game Board Score Board Back

  40. $300 Lead Sign-up Page View Game Board Score Board Back

  41. $400 What is 1 reason you might not be able to track ALL conversions... Question Game Board Score Board Back

  42. $400 Disabled cookies Conversion code not inserted correctly Game Board Score Board Back

  43. Conversion Tracking Toolbox Part 1 Toolbox Part 2 MCCs & API Analytics $200 $200 $200 $200 $200 $400 $400 $400 $400 $400 $600 $600 $600 $600 $600 $800 $800 $800 $800 $800 Score Board Back Round One Final Round Exit Game

  44. $200 What is the tool that lets to enter website URLs to prevent your ad from appearing on those sites? Question Game Board Score Board Back

  45. $200 Site and Category Exclusions Tool Game Board Score Board Back

  46. $400 If the keyword tool offers irrelevant variations, you should add them as what type of keywords to your account? Question Game Board Score Board Back

  47. $400 Negative Keywords Game Board Score Board Back

  48. $600 Name two 'change types' you can filter for in the Change History tool. Question Game Board Score Board Back

  49. $600 Ad, Budget, CPC, Distribution, Keyword, Status, Targeting Game Board Score Board Back

  50. $800 If you notice from your web logs that one competitor seems to be continually clicking on your ads, which tool should you use to prevent that person from seeing your ads? Question Game Board Score Board Back