munna bhai m b a @ itm kharghar dec 2012
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Munna Bhai M. B. A @ ITM – Kharghar Dec 2012. http://sej2010.p4pune.com/. Shanti Eva Jayate. In Association with. Munna Bhai M. B. A. What the Program is all about ? ITM students campaign Gandhi autobiography copies in Mumbai Market. About the Book-.

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munna bhai m b a
MunnaBhaiM. B. A

What the Program is all about ?

  • ITM students campaign Gandhi autobiography copies in Mumbai Market
about the book
About the Book-

My Experiments with Truth – By M K Gandhi

  • 462 pages, MRP Rs. 40 / -
  • Published by Navjeevan Publishers, Ahmadabad
  • Supplied by M / S. Bombay SarvodayaMandal
  • Considered to be the Best Autobiography
munna bhai m b a1
MunnaBhaiM. B. A

Objectives of the program

  • Learning MBA lessons ( Marketing, Communication, Consumer behaviour, Leadership, Market research etc. ) through MunnaBhaiM. B. A the field experience
  • Demonstrating ITM Brand to Mumbai Mandi
  • Helping Gandhianliterature to reach Mumbai citizens
milestones
Milestones
  • 30,000 copies are sold
  • 3,000 students participated
  • Gandhi reached 200 companies
testimonials
Testimonials

“A unique event. Keep up the good work” – An employee at Godrej

“Best platform for student interaction with corporate” – An employee at Crisil

“We need students to popularize the values which Gandhi stood by” – An employee at IOCL

“Need more such activities. Thanks for involving us in this event” – An employee at Asian Paints

“Gandhi needs to be popularized among the youth of this country. What better way than the youth themselves to uphold the values” – An employee at Mastek

munna bhai m b a2
MunnaBhaiM. B. A

Important things :

  • Planning Inauguration event
  • Industry guests & Glamour guests
  • Media coverage – Print media , On line, Radio, YouTube promos, Blogs and Face book promos
  • Training inputs for the participants
  • Curricular learning:

Face book pages, Blogs writing, Self learning Reports, You Tube videos

  • Closing of the ceremony
  • Panel discussion on Gandhian Thoughts and Management
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