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THE PLANNING PROCESS

THE PLANNING PROCESS. Strategic Planning SWOT Analysis. COMPANY STRATEGIES. Strategy of unique product Strateg y of diversific ation. PRODUCT STRATEGIES Porter Strategies. PRODUCT STRATEGIES Miles and Snow Strategies. TACTIC AL PLAN N I NG.

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THE PLANNING PROCESS

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  1. THE PLANNING PROCESS

  2. Strategic PlanningSWOT Analysis

  3. COMPANY STRATEGIES • Strategy of unique product • Strategy of diversification

  4. PRODUCT STRATEGIES Porter Strategies

  5. PRODUCT STRATEGIES Miles and Snow Strategies

  6. TACTICAL PLANNING STEP 1 – Establish tactical goals: to beestablished at each departmental level, starting from the strategic goals, to realize strategic plans STEP 2 – Developing tactical plans: establish future actions, timing and necessary resources

  7. OPERATIONAL PLANNING STEP 1 – Establish operational goals: to beestablished at each operational level from the department, starting from the tactical goals, to realize tactical plans STEP 2 – Developing operational plans: establish future actions, timing and necessary resources

  8. TYPES OF OPERATIONAL PLANS

  9. BUSINESS PLAN Executive Summary 1. Business description: a brief description of the product or service proposed to be realized and the perspectives for the next 5-10 years 2. Strategic planning: present the concrete activities to reach the long term objectives, taking into account the stage of your product 3. The market: a brief description of the targeted market segments and of the penetration channels and, also, present the utility product for the final consumer 4. Conducerea companiei: present the company management system and the responsibilities of each manager 5. Financial aspects: show estimated sales and profits for the next 5 years, the involved costs and how much represent your contribution

  10. Business plan – The content A. The Purpose of Company B. The Objectives C. The Market Analysis D. The production process E. The marketing strategies F. The financial planning G. The company organization and Management H. The ownership form of business I. The critical risks and problems J. Summary and Conclusions Appendices

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