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METRO Rail Intercept Survey Findings, Data Uses AMPO Travel Modeling Work Group October 1, 2009

METRO Rail Intercept Survey Findings, Data Uses AMPO Travel Modeling Work Group October 1, 2009. METRO Light Rail – Starter line. Great ridership! 1. 1 September ridership numbers are through September 20, 2009. Who are all these riders??. We need data!.

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METRO Rail Intercept Survey Findings, Data Uses AMPO Travel Modeling Work Group October 1, 2009

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  1. METRO Rail Intercept Survey Findings, Data UsesAMPO Travel Modeling Work GroupOctober 1, 2009

  2. METRO Light Rail – Starter line

  3. Great ridership!1 1 September ridership numbers are through September 20, 2009.

  4. Who are all these riders??

  5. We need data! • Intercept survey conducted April 18 – 24, 2009 • Saturday, Monday, Wednesday, Friday • 5 Teams of 2 surveyors each • 2 round trips each • Intercept every third person • Statistics • 3,144 valid weekday and Saturday surveys • 95% confidence • 1.96% margin of error

  6. Survey Findings • 39k average weekday boardings • For what type of trips do people use METRO? • HBO – 39% • HBW – 27% • NHB – 22% • HBU – 12% • How do people access METRO? • Walk, bike, skateboard (believe it!) – 45% • Drive (PNR, KNR, Carpool) – 29% • Bus – 26% • General trends • 35% of respondents had not used transit in Phoenix prior to LRT opening • 62% of respondents had a car available for the trip on which they were surveyed • 49% of those survey use METRO after 4 PM

  7. What now?

  8. 1st up: Central Mesa Extension • 3.1 mile LRT extension • Market characteristics • Similar to boardings at existing EOL – Sycamore • Primary destination – Tempe / ASU • Pursue Small Starts funding

  9. Simple project, “simple” forecast • LRT serving different mix of markets than bus • Regional model calibrated to 2007 all bus onboard survey • Working with FTA, developing LRT forecasts that more accurately reflect mix of riders • Based on LRT intercept survey • Aggregate data and forecasts into 8 markets; compare by trip purpose and mode of access • Factor forecasts post mode choice • By trip purpose • By mode of access • In some cases, by location (CBD) • Capture general trends, not every trip • Where we are now

  10. Lessons learned…and still learning • Special events • Special events model is currently being updated • Late night trips • Not a part of 2007 onboard survey (no late night bus service at the time) • Park and ride activity • PNR lot utilization overall has gone up 20% in last month • ASU back in session but… • Heavy turn over • Unstable • ASU – semester UPASS sales exceeding expectations • Parking costs high, sites remote

  11. METRO LRT in the news… • “…Rail is a hot new venue for artists” (August 8, 2009) AZ Central • “METRO ridership exceeds projections” (September 15, 2009) Phoenix Business Journal • “Environment prize goes to light rail” (September 13, 2009) AZ Central • “Pub crawls along the light rail have become a weekend staple…” (September 20, 2009) New York Times

  12. Contact Information Stephanie Shipp 602-495-8243 Stephanie.shipp@hdrinc.com

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