THE SOCIAL LEARNING THEORY OF ALBERT BANDURA. By Heidi Olson and Tracy Scott. Reflection. Using the polling tool: Select the best answer to this question: How did you learn to cook? A. from watching someone (Mom, Dad, Grandma?)
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By Heidi Olson and Tracy Scott
Using the polling tool: Select the best answer to this question:
How did you learn to cook?
A. from watching someone (Mom, Dad, Grandma?)
B. from watching Hell's Kitchen, Emeril, or Rachel Ray, or
__________ (input name here) on TV
C. I don't know how to cook
Using the text tool, type your response on the whiteboard:
Think about a product you (or someone you know) have (has) recently purchased based on a TV commercial. Write a quick thought about what influenced you to buy the product. Or if the purchase was made by someone else - what to you think influenced them to purchase the product?
1. People can learn by observing the behavior of others and the outcomes of those behaviors (Abbott).
In his famous "Bobo doll" studies, Bandura demonstrated that children learn and imitate behaviors they have observed in other people. The children in Bandura's studies observed an adult acting violently towards a Bobo doll. When the children were later allowed to play in a room with the doll, they began to imitate the aggressive actions they had previously observed (Van Wagner).
1. Attention - In order to learn, you need to be paying attention.
2. Retention - The ability to store information is an important part of the learning process.
3. Motor Reproduction - Once you have paid attention to the model and retained the information, it is time to actually perform the behavior you observed.
4. Motivation -In order for for observational learning to be successful, you have to be motivated to imitate the behavior that has been modeled (Van Wagner).
Social learning theory has cognitive factors as well as behaviorist factors (actually operant factors).
1. Learning without performance: Bandura makes a distinction between learning through observation and the actual imitation of what has been learned.
2. Cognitive processing during learning: Social learning theorists contend that attention is a critical factor in learning (Abbott).
4. Reciprocal causation: Bandura proposed that behavior can influence both the environment and the person. In fact each of these three variables, the person, the behavior, and the environment can have an influence on each other.
5. Modeling: There are different types of models. There is the live model, a verbal instructional model and the symbolic model. (Abbott).
A live model involves an actual demonstration or acting out a behavior.
A verbal instructional model involves descriptions and explanations of behavior.
A symbolic model, which real of fictional characters displaying behaviors in books, films, television programs or online media (Van Wagner).
People are often reinforced for modeling the behavior of others. Bandura suggested that the environmentalso reinforces modeling. This is in several possible ways:
1.The observer is reinforced by the model. For example a student who changes dress to fit in with a certain group of students has a strong likelihood of being accepted and thus reinforced by that group (Abbott).
3. The imitated behavior itself leads to reinforcing consequences. Many behaviors that we learn from others produce satisfying or reinforcing results.
4. Consequences of the model’s behavior affect the observers behavior vicariously. This is known as vicarious reinforcement. This is where in the model is reinforced for a response and then the observer shows an increase in that same response (Abbott).
Courtesy of CDE - UAF
Social Learning Today:
"The social learning theory explains human behavior in terms of a continuous reciprocal interaction between cognitive, behavioral and environmental determinants."
Sacha Chua: "A Teacher's guide to Web 2.0 at school [illustrated]"
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