licensing of iprs and strategic intent role of firm industry and technology characteristics n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
LICENSING OF IPRs AND STRATEGIC INTENT Role of Firm, Industry and Technology Characteristics PowerPoint Presentation
Download Presentation
LICENSING OF IPRs AND STRATEGIC INTENT Role of Firm, Industry and Technology Characteristics

Loading in 2 Seconds...

play fullscreen
1 / 10

LICENSING OF IPRs AND STRATEGIC INTENT Role of Firm, Industry and Technology Characteristics - PowerPoint PPT Presentation


  • 87 Views
  • Uploaded on

LICENSING OF IPRs AND STRATEGIC INTENT Role of Firm, Industry and Technology Characteristics. Rakesh Basant. Role of IPRs. IPRs creates market for licensing Information asymmetry IP boundary Increase in licensing activity Convergence Complexity Munificence Costs - risk premium.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

LICENSING OF IPRs AND STRATEGIC INTENT Role of Firm, Industry and Technology Characteristics


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
    Presentation Transcript
    1. LICENSING OF IPRs AND STRATEGIC INTENTRole of Firm, Industry and Technology Characteristics Rakesh Basant

    2. Role of IPRs • IPRs creates market for licensing • Information asymmetry • IP boundary • Increase in licensing activity • Convergence • Complexity • Munificence • Costs - risk premium Rakesh Basant/IPlicense

    3. Licensing - Key Decisions • Should one license? • If yes, • To whom? • What should be the terms and conditions of licensing? • Should it be bundled with other arrangements like JV, networking • Should it be bundled with other IP: Trademark-Patent linkages Rakesh Basant/IPlicense

    4. Context - Firm, Industry & Technological Characteristics • Appropriability: Nature of IPR protection • Importance of complementary assets (CAs): Specialized (critical) v/s Generic • Market and technological uncertainty • Importance of enabling technologies • Stage of the technology/product life cycle (TLC/PLC) • Nature of competition (CAs, appropriability) • Network externalities: Role of standards • Implications for transaction costs Rakesh Basant/IPlicense

    5. Firm Context - Strategic Role of Licensing • Access complementary assets & markets • Time to market, investment costs • Appropriability, advantage licensee/competitor • Licensing by public labs: accessing CAs? • Importance of 3Ps, tacit knowledge for licensee • Knowledge for patents v/s knowledge for manufacturing/marketing • Design freedom: cross-licensing of patent portfolios • Technology acquisition (Tacitness, 3Ps) Rakesh Basant/IPlicense

    6. Strategic Role..... • Risk reduction vis-à-vis price, quality & supply disturbance • Credible commitment, demand creation (Brands, Patents) • Litigation resolution: overlapping IPRs/claims, cross-licensing • Leveraging IPRs for other negotiations: JVs, joint R&D • Creation of standards: Demand creation thru complementary products • Strategic deterrence: Influence competitors R&D portfolio Rakesh Basant/IPlicense

    7. Strategic Role….. • Earning revenue from strategic misfits: product v/s patent portfolios • Expanding the scope of IP: licensing trademark across products (Dilution?) • Exploiting learning opportunities: licensing -- integration (JV?) • Specialized CAs, complexity, munificence • Sector specific learning curves (chemical process?) • Learning from the licensees ( TLC/PLC, contingency clause) Rakesh Basant/IPlicense

    8. Insights into Terms of Licensing • Short terms v/s long term • TLC, uncertainty • Unilateral v/s cross-licensing • Munificence, complexity, TLC/PLC • Fixed fee v/s royalty • Uncertainty: slide-up scale, low fixed fee? • Royalty rates • TLC, uncertainty Rakesh Basant/IPlicense

    9. Insights into Terms... • Sharing of improvements by licensors and licensees • Munificence, complexity, TLC/PLC, grant-back • Exclusivity: product/market/time • TLC/PLC, uncertainty, munificence • Sublicensing • TLC/PLC, uncertainty, munificence • Technical assistance • Complexity, tacitness, 3 Ps Rakesh Basant/IPlicense

    10. Thank You Rakesh Basant/IPlicense