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15 th May 2014. How can potential and actual abusers be engaged?. NatCen Social Research & Stop it Now! UK and Ireland #preventingCSA. Lessons from the UK research. Profile of helpline users. Table : Calls to the Helpline by caller group, 2013.

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How can potential and actual abusers be engaged

15th May 2014

How can potential and actual abusers be engaged?

NatCen Social Research & Stop it Now! UK and Ireland


Profile of helpline users
Profile of helpline users

Table : Calls to the Helpline by caller group, 2013

Barriers to helpline use all users
Barriers to helpline use: all users

  • External

  • Low awareness of provision

  • Confusion over what is offered

  • Resource-related constraints on access

  • Internal

  • Shame about offending / shame about not noticing

  • Minimising behaviour / perceived as minimising risk

  • Anxiety over being detected / over impacts on family

Catalysts for helpline use all users
Catalysts for helpline use: All users

  • External

  • Police activity / arrest

  • Sign-posting by professional

  • Recommendation from family

  • Search: information / inappropriate

  • Internal

  • Acute distress, anxiety, shock: for offender and for others

  • Relief at having been discovered / having some support

  • Recognition that feelings/behaviour is or could be harmful


Splash pages and warning banners
Splash Pages and Warning Banners

  • Early intervention

  • High motivation to desist

Splash Pages/Warning Banners likely to be most effective when:

  • Capacity to manage behaviour

  • Statement about illegality/ harm + encouragement to seek help

Splash pages and warning banners1
Splash Pages and Warning Banners

  • Recognise risk of detection

Recognise behaviour as problematic

Recognise support available to address behaviour

Deter use of online CSA images

Engage with prevention services

Enabling helpline use general advertising
Enabling helpline use: general advertising

  • Posters in public buildings such as GP surgeries

  • Information where people can note it in private

  • Billboards

  • TV, radio and print media

  • Raising profile of helpline among professionals

Enabling helpline use agency referral signposting
Enabling helpline use: agency referral/ signposting

  • Helpline has seen an increase in calls from people who have offended online (740 new callers in 2012 compared with 48 in 2003)

  • Influenced by increased profile of Helpline among Police and Probation – following efforts by Stop it Now! UK to inform police forces across the nations

UK Helpline business cards

Enabling helpline use media campaigns
Enabling helpline use: media campaigns

TV adverts produced by Stop! NL and the Prevention Project Dunkelfeld.

Enabling helpline use child protection legislation
Enabling helpline use: child protection legislation

  • For potential/undetected abusers, accessing help may be constrained by requirement of child protection legislation and practice to pass identifying information about risk to the authorities.

  • Wider policy discussion about how best to use reporting mechanisms to keep children safe.

Engaging potential undetected abusers
Engaging potential/undetected abusers

  • Online strategies

  • Broader promotion

  • How else do potential/undetected abusers hear about Stop it Now!

  • Gaps in provision for potential/undetected abusers?

Splash pages early indications
Splash pages: early indications

  • The internet industry has no method for ‘counting’ how many times ‘splash pages’ show.

  • Since August 2013:

  • 26 people have contact the Helpline via splash pages

  • 16 callers, 10 emailers

  • Aged from ‘under 20’ – 60 years

  • One female

  • Range of issues reported:

    Heavy adult pornography use

    Viewing indecent images of children for some time

Google adwords stop it now
Google Adwords: Stop it Now!

Two adverts running against 129 keywords

Enabling helpline use demand
Enabling helpline use: demand

  • All calls and callers to the Helpline 2002-2013

How can potential and actual abusers be engaged

Thank you

If you want further information

View the full research online or visit our websites: