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Navigating the Gaming Market in Asia Casual Connect San Francisco - July 31, 2013

Navigating the Gaming Market in Asia Casual Connect San Francisco - July 31, 2013 Randy Lee - VP Global Business Development. About Us. Founded in 2008 Investors We build social mobile games for the young female audience. Agenda. The approach The assessment The execution The launch.

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Navigating the Gaming Market in Asia Casual Connect San Francisco - July 31, 2013

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  1. Navigating the Gaming Market in Asia Casual Connect San Francisco - July 31, 2013 Randy Lee - VP Global Business Development

  2. About Us • Founded in 2008 • Investors • We build social mobile games for the young female audience

  3. Agenda • The approach • The assessment • The execution • The launch

  4. The Approach Market Analysis • Key Facts • Total Population: 128M • Smartphone by 2017: 79.9% • Key Facts • Total Population: 50M • Smartphone by 2017: 84% • Key Facts • Total Population: 1.3B • Smartphone by 2017: 49% • Key Facts • Total Population: 314M • Smartphone by 2017: 79.7%

  5. The Approach Market Analysis: China for example • China’s SNS by Active Users • Qzone (nickname): 598M • SinaWeibo: 287M • TencentWeibo: 277M • Pengyou (real name): 259M • Renren: 48M

  6. The Assessment Meetings, meetings, more meetings Determine the best model for your business Distribution + Publisher Partner • Partner Information • Total Users: 70 million + • Weekly Active Users: 8 million + • Daily Page Views (web): 35 million • App downloads: • 5 million+/day on platform X • 5 million+/day on platform Y

  7. The Execution Operational Fun Stuff • Business Legal / Contracts • Tasks: Translation, Culturalization, SDK implementation, etc… • Schedule and Project Management • A lot more stuff • Live Date

  8. The Launch • Get Metrics • Optimize, optimize, optimize So was the launch a success? Now you can answer the question…

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