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The Power of Business Intelligence

The Power of Business Intelligence. Steve Hobson. The Importance of Decisions. How are decisions made in your business today?. From past experience By rules of thumb By “ gut ” feel By facts. The Importance of Decisions. How can managers improve the quality of decisions?.

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The Power of Business Intelligence

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  1. The Power of Business Intelligence Steve Hobson

  2. The Importance of Decisions How are decisions made in your business today? • From past experience • By rules of thumb • By “gut” feel • By facts

  3. The Importance of Decisions How can managers improve the quality of decisions? • By doing the critical tasks themselves • By hiring more skilled staff • By setting a policy for each decision • By giving people the means to make better decisions

  4. Called to a Last Minute Decision Making Meeting? • What helps make a good decision? • Problem-related facts • Information on corporate goals and progress towards them • Strategic information • Access to this information means better decisions

  5. Data-Rich but Knowledge-Poor • Today, the quantity of data is endless • Legacy, ERP, data warehouses, spreadsheets, web, etc. • Need to transform data into profit VALUE CREATION Profit Knowledge Information Data

  6. Data-Rich but Knowledge-Poor The need to close the “Fact Gap” The Fact Gap • Vast, growing quantities of dispersed data • Growing number ofdecisions requiringthis data • But slower growth in expertise Business Intelligence “Fact Gap” Available Information Volume Numbers of Critical Decisions Business-Intelligence Aptitude Source: Gartner Time

  7. The Problem: Data Jailhouse • It takes hours or days to get answers to questions • No simple way for non-technical user to get answers • Each user has different information needs • Answers lead to new questions

  8. Access • Simple access to multiple data sources • Analyze • Tools and applications to explore the data • Share • The means to “push” and “pull” information • Inside or outside the enterprise • Extranets for customers, partners, and suppliers The Solution: Business Intelligence (BI) BI provides the key to unlock the knowledge

  9. Business Intelligence Solutions • Personalized e-business workplace for employees, partners and customers that allows interactive Web access to business reports and database information, as well as other business information • Components • Business Objects Components • Report Creation/Analytical Tools • Access Components • Administration • Metadata • Report Templates

  10. The Business Value of Business Intelligence Business Intelligence maximizes shareholder value by: • Decreasing costs • Increasing revenues • Improving customer satisfaction/retention

  11. Quit gambling with your company’s future • Data is the one asset that you have in large quantities • If you do not use this data to make the tough decisions you now face… you might as well guess

  12. Experience. Results.

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