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This TV commercial presents "Helen's Tear," a unique perfume targeting women aged 25-35 who want to enjoy life and have successful careers. The product is packaged in a Valentine's package with perfume, towels, and body soap. It can be found in select department stores, specialty stores, and featured in airlines' catalogs. The limited-edition product (only 2500 produced) is promoted by a supermodel advocate and advertised in fashion magazines. The product's distinct bottle design and long-lasting scent make it attractive and suitable for daily wear. However, the high price may limit the customer base to upscale consumers.
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Business Communication~TV COMMERCIALS~Presentation of Group 6 • Made by Senior A Allen 590201388 • Made by Senior B Judy 590202320 Jack 590202435 Joe 590202289 Doris 590202447 Viviana 590202150
Introduction of our product— • <Product> • Name of our product -“Helen’s tear” • Who buys it? ---Women who wants to enjoy life; Women who are about 25 -35 years old have high pay and successful life.
<Price> NT3980 • A valentine’s package with perfume, towels and body soap.
<Place> • 1. Shops in some vogue department stores -101, Living Mall, Breeze Center, Sogo • 2. Specialty stores • 3. Airplane’s chart • 4. Not in Walt son’s, big supermarkets, other small department stores. <Promotion> • 1. We produce the limited number 2500 • 2. We find supermodel as an advocate • 3. We advertise in fashion magazines, such as Vogue, Elle… • 4. We make a big billing on the wall of high buildings in the busy zone. • 5. We design a TV commercial.
S.W.O.T-- Strength • The perfume is of a unique style • Helen’s tear want you to experience this series of perfume which can show your unique personality and heighten atmosphere • Helen’s tear’s idea is to create classic, elegant and splendid for you • Helen’s tear is also full of funny and charming including its container; we believe that this will be in the fashion to collect them. the bottle design is very attractive and various the perfume is lasting • This scent is classified as a oriental, floral fragrance • the perfume is good for health • the perfume let you feel comfortable
S.W.O.T--Weakness • The price of our product is of high quality and expensive because it is for salary ladies. • Shops in some vogue department stores –Taipei 101, Living Mall, Breeze Center, Sogo…etc. • The customers will be limited to upscale consumers. • As these results, we will not attract to most customers.
S.W.O.T--Opportunity • Because its good package and limited number of products, this package will become our main product. Through our promotion, more customers will be familiar with our brand. In the beginning, our goal is let the customers know this brand, so the limited number of products is a strategy of promotion • Therefore, our other products will take a advantages as well. • For example, perfume is our main product, our other are shampoo and body cream, when, we could suggest customers use our perfume match with our shampoo and body cream, so consequently it would raise our other products sales amounts.
S.W.O.T-- Threats • we're a new brand, so that although our products focus on the particular group of people, they might choose other famous brands as their decision so to face the challenge of other brands is the threaten now we have to deal with
