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OK BSA Introduction (Part 1)

OK BSA Introduction (Part 1). Enabling accurate and complete flow of Information throughout the BSA Supply Chain. 1. This Session – 20 to 30 minutes, then Q and A. 2. What to do Why The Pieces OK BSA Process Q and A Session 2 is about HOW. 2. Why?.

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OK BSA Introduction (Part 1)

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  1. OK BSA Introduction (Part 1) Enabling accurate and complete flow of Information throughout the BSA Supply Chain 1

  2. This Session – 20 to 30 minutes, then Q and A 2 • What to do • Why • The Pieces • OK BSA Process • Q and A • Session 2 is about HOW 2

  3. Why? • We have redundant processes that are wasteful • Bad and incorrect information costs all of us • This will save time and resources • It is the right thing to do 3

  4. What Does the Industry Want from me? • Support the OK BSA Program. • Get registered www.businesssolutionsassociation.com • Begin to use the standards • Encourage other companies to participate • Write your check - $400 plus $1 per SKU • Maximum amount for BSA Members $3,000 • Maximum amount for non BSA Members $6,000 4

  5. What OK BSA Does…… • Checks your data format with approved Industry Standards • Removes redundancy • Eliminates additional staff work! 5

  6. What OK BSA DOES NOT do…. • DOES NOT check against specifications NOT in the Approved Industry Standards • Does NOT validate additional requirements by wholesalers or other customers or groups • Does NOT check for quality or goodness 6

  7. OK BSA Roadmap 7

  8. Best Practices • Identify issues and collectively benchmark them to find the ones that impact trading partner relationships • Select the Activity - then agree on a way to handle the activity or process so that OK BSA Companies can see improvements to their bottom line 8

  9. Best Practices - Guidelines 9

  10. Best Practices - Guidelines UPC-A, 12 digit POS EAN, 13 digit POS 10

  11. Best Practices - Guidelines Transactional Information • Global Trade Item Number (GTIN) • Expands EAN/U.P.C. from 12 to 14 digits • Relates POS to multi-pack and shipping containers 11

  12. Best Practices Operational Information Content Information Content Related – Mobile Codes 12

  13. CPFR Collaborative Planning, Forecasting and Replenishment Transactional - Moving Products Content - Driving Sales and Marketing Activity • GS1 (formerly U.P.C.) • Item Info • Multi-Pack/Carton ID Bar Code • Shipping Labels • Packing Slip NEW Enhanced Content Standard Content File 13

  14. Backward Compatibility • Consistent with existing Guidelines and Best Practices • Enable leveraging of the past • Path to the future 14

  15. Basic Requirements/Needs • Add new content • Correct or update existing content • Relate content to specific products

  16. Rich Product Content - Problem • Multiple models exist • No one standard has emerged • Alignment with existing standards is poor • Best practices are not clear

  17. Rich Product Content - Solution • Open Standard • Can be used by ALL

  18. Problems Clearly Exist Clavis Report on eCommerce Information Quality Insight • Even on leading eCommerce websites • “Only 36% of products pass standard tests for completeness, presentation and accuracy.” • “51% of products are missing some expected piece of information.” • “13% of products are linked to the wrong brand.” • “5% of products have a product name or brand name that is misspelled.”

  19. Problems Clearly Exist Maintaining the status quo is the riskiest path a business can take, because the market is not standing still. 33% of these platforms are new in last 5 years

  20. The Future Commerce Platform

  21. The Goal • Enable OK BSA companies to: • Get the right content EAN/U.P.C. • To the right person • In a form that they can use

  22. Because Sharing Content Will • Reduce costs • Increase sales • Find and reach new customers • Improve service throughout the entire BSA supply chain • Support eCommerce • Support mobile applications 22

  23. How are we going to do that?

  24. Pieces to the OK BSA Puzzle • Content Management Committee • Standards and Best Practices • OK BSA - Company • Coordinator • Directory • Point of Contact • Information Available • Education Sessions • Field Definitions and File Template

  25. OK - BSA • Person-to-person and system-to-system communication based on standards with which OK BSA Companies will voluntarily comply.

  26. OK – BSA • Provides the ability to: • Develop plans, strategies, campaigns • Implement plans using digital content Directory - Who is doing what, How to reach the right person A way to explain what you need and what you have A way to send the information to a trading partner and check compliance to the standard

  27. Responsibility • Each OK BSA Company has a responsibility • to register with OK BSA • learn the standards • comply with the standards • designate an “OK BSA Coordinator.”

  28. BSA Coordinator • Does not need to be a technical person. • Understand the need for digital content and the OK BSA program.

  29. It Takes a Team • The OK BSA Coordinator, along with others in the organization representing functional areas including sales, marketing, information technology, and operations, should be familiar with the OK BSA fundamentals.

  30. Provide files to buyers Goal = OK BSA Suppliers and Buyers Share Content Request files from each supplier Compliance file in Open Standard The Supplier The Internet Compliance file in Open Standard The Buyer

  31. The Template Definition= common denominator = CSV or other file Field Name preceded by Field number 1 EAN / U.P.C. 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 38 Product Long Description 39 Consumer Copy-Short 40 Consumer Copy-Long 41 Consumer Copy-Bullets

  32. Without Standards there is confusion Long, short, abbreviated or consumer copy? I need descriptions of your new XYZZZ product 32

  33. Standard Fields What??? 33

  34. Standard is Independent of Company, Technology and Network Field Name preceded by Field number 1 EAN / U.P.C. 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 12 Consumer Purch Unit 36 Photo 37 Video 38 Product Long Description 39 Consumer Copy-Short 40 Consumer Copy-Long 41 Consumer Copy-Bullets

  35. I need a description of your new XYZZZ Standard Fields Full - field 6, abbreviate,- field 7, or consumer copy field 38, 39, 40, 41? BSA Standard - Field Name preceded by Field number 1 EAN / U.P.C. 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 12 Consumer Purch Unit 36 Photo 37 Video 38 Product Long Description 39 Consumer Copy-Short 40 Consumer Copy-Long 41 Consumer Copy-Bullets 35

  36. Sure, just so I get the right content for the right product, what is our MFR SKU and U.P.C. for the item Send it all to me. Standard Fields 36

  37. Sure, just so I get the right photo for the right product, what is our MFR SKU and U.P.C. for that item? Next Day Me again..... I Need pictures 37

  38. Multiple Records – Standard Fields We have 30 new Back to School items. If you stop at our web site you can pick up the content for the ones that you want We have 30 new Back to School items. If you stop at our web site you can pick up the content for the ones that you want We have 30 new Back to School items. If you stop at our web site you can pick up the content for the ones that you want We have 30 new Back to School items. If you stop at our web site you can pick up the content for the ones that you want We have 30 new Back to School items. If you stop at our web site you can pick up the content for the ones that you want I’m updating the web site and catalog 38

  39. Operational Information – Standard Fields Hi, we are getting new products, – and we need Brand Info and GTIN, for our inventory records We have that available too. I’ll send an email to Mary, she is in the OK BSA directory and she handles Inventory records We have that available too. I’ll send an email to Mary, she is in the OK BSA directory and she handles Inventory records Hi, we are getting new products, – and we need Brand Info and GTIN, for our inventory records Hi, we are getting new products, – and we need Brand Info and GTIN, for our inventory records 39

  40. Content and Other Information Field Name preceded by Field number 1 EAN / U.P.C. 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 12 Consumer Purch Unit 36 Photo 37 Video 38 Product Long Description 39 Consumer Copy-Short 40 Consumer Copy-Long 41 Consumer Copy-Bullets Name of Field preceded by Field number 1 EAN / U.P.C. 2 Information Provider # 3 Information Provider 4 Brand Owner 5 Brand Name 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 10 Distributor's SKU # 11 Retailer's SKU # Reminder ! 40

  41. Other Operational Information DIMENSIONS - mutlipacs 12 Consumer Purch Unit 13 Unit Linear Height 14 Unit Linear Width 15 Unit Linear Depth 16 Unit Gross Weight  17 Min Orderable Qty 18 Inner Orderable Unit 19 Inner Pack GTIN   20 Case Orderable Unit 21 Case Pack GTIN 22 Case Height 23 Case Width 24 Case Depth 25 Case Gross Weight DATES 26 Publication Date 27 Effective Start Date 28 Change Indicator 29 Last Change Date MISCELLANEOUS 30 Mfg Suggested Retail 31 Unit Cost 32 Inner Cost 33 Case Cost 34 Country of Origin 35 Int’l Tariff Code Reminder ! 41

  42. Supplier Supplier Supplier Supplier Some things don’t change Established methods of providing product information - Network, software, portal Buying Groups, Chains, Others 42

  43. Supplier Supplier Supplier Supplier What Has Changed – WAS – The details for Video, Photo, Consumer Copy, Mobile Code My way is different from the others My way is different from the others My way is different from the others Buying Groups, Chains, Others 43

  44. Mobile codes - same definitions etc. What Has Changed – NOW– The details for Video, Photo, Consumer Copy, Mobile Code Supplier Supplier Supplier Supplier Video same - frame rate etc Photos same size etc. Consumer content - same definitions Buying Groups, Chains, Others 44

  45. What Have I Got and/or Need? 45

  46. Data Field Directory Not sure what “Bullets means?” 46

  47. Preparing the Standard Content File Match content held in internal records to OK BSA standard definitions Field Name preceded by Field number 1 EAN / U.P.C. 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 38 Product Long Description 39 Consumer Copy-Short 40 Consumer Copy-Long 41 Consumer Copy-Bullets Output CSV or Excel

  48. Two Parts to Validation • Part 1 – Starter File • Field 1#, EAN/U.P.C., Field #6 Product Name, Field #9 Mfgr. SKU • Part 2 is to add content as more becomes available 48

  49. Preparing Files 49

  50. Preparing Files 50

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