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Bringing in the Resources. Bringing in the Resources Agenda. Introductions Who’s in the Room? Challenges Creative Solutions Discussion Wrap-up. Bringing in the Resources Introductions. Session Goal: Stimulate creative juices and new income streams!

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bringing in the resources agenda
Bringing in the Resources Agenda
  • Introductions
  • Who’s in the Room?
  • Challenges
  • Creative Solutions
  • Discussion
  • Wrap-up
bringing in the resources introductions
Bringing in the ResourcesIntroductions

Session Goal: Stimulate creative juices and new income streams!

Facilitator: Kimberly Scott, Literacy Powerline


  • Meg Poag, Literacy Coalition of Central Texas
  • Travis DiNicola, Indy Reads
  • Mari Riddle, Centro Latino for Literacy
bringing in the resources who s in the room
Bringing in the ResourcesWho’s in the Room?
  • How old are you?
  • What size is your budget? (what is your funding need?)
  • Are you a stand-alone program or part of a coalition?
bringing in the resources challenges
Bringing in the ResourcesChallenges

What are the common challenges you face in developing resources?

background literacy coalition of central texas
Background: Literacy Coalition of Central Texas
  • Increasing the quality and availability of literacy services in Central Texas (Austin area)
  • 45+ partner literacy programs providing services to 10,000 families outside the K-12 system
  • Collaboratively ID’s priority needs
  • Strategic, high quality programs
literacy forward
Literacy Forward
  • Launched collaboratively in 2008
  • Developed with expert consultants
  • Translated to pragmatic approach for volunteer programs
  • Replications began 2010
  • State Contract for TOT’s
  • Partnership with Dollar

General Literacy Foundation

recent developments
Recent Developments
  • Hard lessons learned (Trainers, limitations of volunteers, flexibility vs quality)
  • New training system elements: Classroom curriculum, video demonstration, web portal
  • Where can the $ come from??
  • Vision… where are we headed?

…Philosophical governance issues

health literacy forward
Health Literacy Forward
  • Loooong development period- 2 program tracks
  • Business planning
  • Market testing
  • Current Revenue
other earned i ncome strategies
Other Earned Income Strategies

Don’t assume all your expenses in collaborative efforts! Be realistic about your costs and be creative:

  • Collaborative grant/contract bids- include a piece of the pie for the coalition component.
  • AmeriCorps- Contributions from all participating partners
  • Fee for service programs for non-coalition members
  • Revenue from earned income primarily offsets the costs of staffing and development of local programming.
  • Not extremely ‘profitable’ to date…

2010: $10,000

2011: $7,000

2012: $26,000, $120,000 in provider contributions

2013, committed YTD: $105,000, $164,000 provider contributions

  • Fundraising in the context of earned income, Case for Support: Every local, private dollar donated leverages $3 in government contracts and earned income funded programming.
indy reads

Indy Reads

Travis Dinicola, executive director

indy reads mission is to promote and improve the literacy of adults and families in central indiana
Indy reads’ mission is to promote and improve the literacy of adults and families in central Indiana
  • 2012
  • 1,406 students
  • 800+volunteers
  • 501(c) (3)
  • 7 full-time, 6 part time
indy reads books
Indy reads books
  • Donated pre-owned books
  • Volunteer labor
  • Community Bookstore
  • Physical space for our mission
  • Proceeds benefit Indy Reads
donated books
Donated books
  • Books are donated by community members
  • Books in poor condition are sold to a wholesaler
  • Right now, we have an over stock
  • We rely on volunteers to keep our staffing costs low
  • 50+ trained volunteers that work on a schedule
  • Interns
community bookstore
Community bookstore
  • Events open to public
  • Events for groups, but also open public
  • Meeting space
  • Tutoring space
  • Book Clubs
  • Story time on Saturdays
a physical presence
A physical presence
  • Opportunity to educate our customers and community about Indy Reads and the problem of adult illiteracy in our community
  • Provide opportunities for our customers to give (to Indy Reads)
  • Education about literacy
  • Information about being an Indy Reads tutor
  • Donation of books
  • Mural project online campaign
  • Nameplate sponsorships
  • Invitations to events at the store
  • Donation box at the register
  • Junior League
  • Giving Sum
  • Word Lab, Actor’s Playground
  • Best Chocolate in Town
revenue goal
Revenue goal
  • Funds from Indy Reads Books will be diverted annually to Indy Reads
  • We are currently “breaking even”
  • However, even without the added revenue, the store is still providing value to the organization and to the community

Pre-ESL Online Literacy Solution

Centro Latino for Literacy


the problem
The Problem

Over 1.6 MillionSpanish speaking adults* in the U.S. cannot read and write inanylanguage

97% of adult Spanish speakers are immigrants

9%of Spanish-speaking immigrants are non-literate*

Research showsthat non-literate Spanish speakershave limited success with English as a second language (ESL) instruction

*Dr. Manuel Pastor, Center for Immigrant Integration, USC. From 2009-2011 American Community Survey Data. Adult = 18+; Non-literate=speak Eng poorly or not at all AND have less than a 5th grade education.

Centro Latino for Literacy

the solution pre esl literacy
The Solution: Pre-ESL Literacy

Centro Latino for Literacy

competitive edge
Competitive Edge

Not like ESL courses or programs - Unique in exclusivity for preparing to succeed in ESL

Better integrated into community because of Literacy Partner (customer) network

High efficiency and low barrier to entry for both organization (Literacy Partner) and end-users (learners)

Centro Latino for Literacy



current customer base
Current Customer Base
  • Over 20 active Literacy Partners across U.S. including in Alabama, California, Illinois, and Utah
  • Sales are targeted to organizations involved in family or adult literacy that will purchase multiple subscriptions and become repeat customers

Centro Latino for Literacy


built on previous success
Built on Previous Success
  • 2008-2010 L.A. Countywide Spanish Language Literacy Campaign
    • 929 non-literate Latino adults learned to read and write
    • 23 Literacy Partners emerged & agreed to offer Leamos™
  • 2010: Social Enterprise model adopted; start date mid 2012
  • 2011: refined, tested and improved Leamos
    • 12 Literacy Partners emerged & agreed to offer Leamos
    • 216 non-literate adults taught to read and write
    • Piloted in Mexico and Colombia - 40 adults taught
  • 2012: 5,184 learned reading, writing, and numeracy

Centro Latino for Literacy


entrepreneurial team
Entrepreneurial Team

Mari Riddle

President & CEO

AnaMaría Ruíz

Vice President,

Customer Relations

Mari has extensive knowledge and experience in designing, implementing, and administering community economic development strategies. She joined Centro Latino in 2010, and has led the organization’s transition to a social enterprise model that brings literacy to non-literate Latinos.

Centro Latino for Literacy

With expertise in workforce development programs, AnaMaría has spent most of her professional career managing programs that served adults who experienced employment barriers. She joined Centro Latino in 2006, and has been instrumental in the expansion of Leamos™.



growth plan 2013
Growth Plan2013
  • Enroll 10 newLiteracy Partners
  • Teach 425 Leamos students and 150 Listos students (81% increase)
  • Earn Income of $20,000
  • ConvertLeamosto non-Flash software and adapt onto smart phones & tablets; produce 18 additional lessons - pilot & test
  • Produce web-based and mobileLeamos GrammarandListos

courses - pilot & test

Centro Latino for Literacy




Generate discretionary income for CLL




Teach non-literate adults how to read and write and overcome their fear of technology.

Double Bottom Line Business

Framework for Trade-off and Prioritization




Source: Blue Garnet Consulting


bringing in the resources discussion
Bringing in the ResourcesDiscussion
  • Questions?
  • Did you have an “ah-ha” moment?
  • How did these creative solutions address your challenges?
  • What are your next steps?
bringing in the resources wrap up
Bringing in the ResourcesWrap-Up

Meg Poag, Literacy Coalition of Central Texas

Travis DiNicola, Indy Reads

Mari Riddle, Centro Latino for Literacy