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Presentation OCOVA September 9 th , 2008. Jacek Kowalski CEO. Who is Twinlinx? . Twinlinx : Created in August 2006 by Jacek Kowalski, Founder and former CEO of Inside Contactless, currently leading chip supplier for contactless payment and NFC markets

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Presentation Transcript
slide1

Presentation OCOVA

September 9th, 2008

Jacek Kowalski

CEO

slide2

Who is Twinlinx?

  • Twinlinx:Created in August 2006 by Jacek Kowalski, Founder and former CEO of Inside Contactless, currently leading chip supplier for contactless payment and NFC markets
  • Our Vision: NFC technology integrated with the mobile phone will generate many opportunities for development of attractive consumer oriented contactless applications
  • Mission: Provide NFC hardware and applications development platform allowing to integrate NFC technology with the existing and future mobile phones

2006

25/06/2007

slide3

What NFC-enabled phones can do?

Server

Link to a back

office server

Recharge

Exchange data

Update

Listen/Talk

View

Get information

Type

Pay for services

NFC (Near Field Communications) : Short range contactless communication

technology allowing a phone to behave as a card or as a reader.

25/06/2007

slide4

Enabling NFC market development

  • Why NFC market does not develop?
    • There are no applications as there are no NFC-enabled phones
    • Phone manufacturers will not generalize NFC integration within phones without clear consumer demand for such phones
    • Consumers are not keen to change their phones to get access to an NFC application and are not fully confident in phone security as banking card
    • Uncertain business models around NFC-enabled phones of different market players
  • Twinlinx solution is

A thin sticker integrating NFC technology and using

bluetooth communication to connect it to the phone

25/06/2007

slide5

NFC versus bluetooth phones volumes

1500m

NFC sticker

TAM

350m

NFC Phone

TAM

Source: PiperJaffray 2007, ABI Research 2007

  • Today’s phones park :50% of phones has bluetooth, no NFC phones
  • In 2012 :80% of phones will have bleutooth, only 10% of phones will have NFC
  • Conclusion: NFC sticker will be the mainstream market for NFC-enabled phones

25/06/2007

slide6

NFC sticker concept

Area for branding

Switch-on button

35 mm

28 mm

Photovoltaic cell for

battery recharging

SPDU sticker activation model?

  • Stick it to the back of the phone
  • Pair it with the phone
  • Download application midlet from the sticker or from the server
  • Use phone with different card-like or reader-like applications

25/06/2007

slide7

Strengths of the NFC Sticker concept

  • Proven acceptance by consumers of phone sticker concept
    • Phone sticker with card only function issued by Mastercard
  • NFC Sticker works with the existing phones
    • No need to issuemany new phone models integrating NFC
    • Noneed to convince consumers to change their phones
    • 25x lower costs compared with the phone replacement (10€ versus 250€)
  • Compatibility with any existing contactless card application
    • Immediate market with distribution channels for 200m card users
  • Respects the existing smart card value chain and security models
    • Sticker can be personalized using standard contactless card model

25/06/2007

slide8

Existing markets for NFC applications

  • Transport
    • 200m consumers using contactless cards for transport payment
    • NFC sticker used to pay for a trip or as a commuter card
    • NFC phone used to recharge units in the sticker
  • Payment
    • 50m consumers having contactless payment cards in the US
    • NFC sticker used as payment card
    • NFC phone connect to the sticker for on line payment services
  • Retail
    • Millions of loyalty cards issued
    • NFC sticker used as multiple loyalty cards carrier
    • NFC phone used to display point, product information, promotions, …
  • Access Control
    • 50m users of contactless cards as company card
    • NFC sticker used for door entrance and as internal payment card
    • NFC phone used to issue access rights and payment nghts
  • Transport
    • Buying transport tickets through the mobile phone
  • Access control
    • Accessing the hotel room without need for check-in
  • New uses
    • Simplifying pairing between a phone and a bluetooth device
    • Storing information on labels attached to home objects
    • Listening music samples on concert posters or CD posters
    • Exchanging information between phones

25/06/2007

slide9

Some future NFC applications

  • Smart posters
    • Connecting on-line to get access to information
    • NFC sticker used read a contactless tag attached to the poster
    • NFC phone used to connect to a server and display information
  • CD music sampling
    • A poster issued for each CD and containing tags with music samples
    • NFC sticker used to download the music from the tag
    • NFC phone used to listen to the music
  • Pairing
    • Pairing a bluetooth device with the phone
    • NFC sticker reads the bleutooth device identification number
    • NFC phone performing pairing with device using this number
  • Business cards
    • Personal information is stored on the sticker
    • Approaching 2 phones make transfer information between phones
    • NFC phone used to display the information
  • Transport
    • Buying transport tickets through the mobile phone
  • Access control
    • Accessing the hotel room without need for check-in
  • New uses
    • Simplifying pairing between a phone and a bluetooth device
    • Storing information on labels attached to home objects
    • Listening music samples on concert posters or CD posters
    • Exchanging information between phones

25/06/2007

slide10

Twinlinx competitive advantages

  • Patented NFC sticker architecture making it compatible with the existing contactless applications and with future NFC phones
  • Strong financial support of the project from the Region
  • Highly experienced team internationally recognized in the field of NFC, contactless and smart cards
  • Advantage of the first mover

25/06/2007

slide11

CONTACT INFORMATION

  • Jacek Kowalski , CEO
    • Cell: +33 603 901 901
    • Email: jkowalski@twinlinx.com
  • Steve Lewis, VP Business Development
    • Cell: +33 660 475 440
    • Email: slewis@twinlinx.com
  • Eric Alzai, CTO
    • Cell: +33 614 951 090
    • Email: ealzai@twinlinx.com

Espace Descartes Bat B

425, rue Rene Descartes

13587 Aix-en-Provence, France

Tel. +33 (0)4 42 50 08 04

Fax. +33 (0)4 42 50 33 70

www.twinlinx.com

25/06/2007