Dubuque Fighting Saints SMG 468
Survey Creation • Design • Questions • Future Changes
Administration of Surveys • Fan base attitude • Adjustments made • Recommendations for future
Focus Group Preparation into forming a focus group included: Ways to make it work in the future The focus group should be held at the ice arena The participants should be contacted over the phone as an alternative to email Reminders should be sent out before the event to all participants who plan on attending • We took the participants from the October 7th and October 14th games • Of the first 10 people we invited, there were not enough responses to attend • We took the rest of our interested fans and contacted them • Overall, there were 3 who committed to attend.
Questions • What is your age? • What is your gender? • What is your highest completed education level? • How did you hear about tonight’s game? • How many games did you attend last season? • How many additional game do you plan on attending this year? • How many people did you attend the game with?
Questions (Cont.) • What motivated you to come to tonight’s game? • How did you purchase your ticket for tonight’s game? • How far in advance did you purchase your ticket? • Are you a fan of the Saints on Facebook? • Do you follow the Saints on Twitter? • What is your zip code?
Enjoy Hockey/Age Cross-tabulation Night with Friends/Age Cross-tabulation
Promotions/Age Cross-tabulation Fun for Kids/Age Cross-tabulation
Enjoy Hockey/Gender Cross-tabulation Night with Friends/Gender Cross-tabulation
Opponent/Gender Cross-tabulation Date Night/Gender Cross-tabulation
How far in Advance did You Purchase Ticket/Age Cross-tabulation
Limitations • Question 2 age group split (18-20, 21-24) • Question 4 (add some college education) • Question 10 fill in the blank option • Would have helped us know for sure what “other” was
Recommendation's • Market to 18-24 soon before a game • Social media • Define the “other category” • Season tickets • Personal meetings • Giveaways • Corporate owned tickets • Market to females
Conclusion • Male and female responses similar • Tickets bought two weeks in advance or day of • 18-24 buy tickets spontaneously • Enjoyment of hockey and socialization top reasons for attending • 86% of fan from tri-state area • Word of mouth is most effective marketing • Potential for growth in social media