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http://www.ukoln.ac.uk/cultural-heritage/events/social-web-birmingham-2010-10/. About this Talk This talk will look at how you can use the social web to support the work of your organisation. What Web 2.0 can do for you . Ann Chapman UKOLN University of Bath Bath, UK. Email:

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what web 2 0 can do for you


About this Talk

This talk will look at how you can use the social web to support the work of your organisation

What Web 2.0 can do for you

Ann Chapman


University of Bath

Bath, UK





UKOLN is supported by:

This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)

what defines web 2 0
What defines Web 2.0?
  • It’s an attitude – not technical standards
    • Always evolving
    • Can be ephemeral
    • Participation
    • Openness and trust
    • Simple to use
    • Often free to use
what is the social web
What is the Social Web?

Social networks


The spaces where people are already

Sharing content

social web users
Social Web Users
  • Who?
    • Many grew up with Web 2.0
    • But not just the young - silver surfers
    • People with disabilities
  • What for?
    • See Web 2.0 as a social environment
    • Use Web 2.0 for personal storage
    • Share content via Web 2.0
  • How?
    • Devices may determine type of service use
    • Age may steer choice of service types
did you know
Did You Know?
  • Fact
  • 72% of internet population are on at least one social network
  • Twitter gets 300,000 new users every day

Figures above from:

52 Cool Facts about social media (http:bit.ly/aoczDA)

13 Mind-blowing facts on social media (http:bit.ly/9HDprr)

Alerted to these by: Phil Bradley column in CILIP Update

where do you start
Where Do You Start?
  • Don’t start with ‘We need to blog’
  • But ask yourself
    • What do I want to achieve?
    • Who do I want to make contact with?
    • What are their likely interests?
    • What do they use?
task communicate
Task = Communicate
  • Think Web 2.0 “as well as”
    • Not instead of Web page, RSS feed, posters and fliers, etc.
  • Activities
    • Holiday challenges for children
    • Touch sessions for visually impaired people
  • News
    • Announcements and reminders
    • Changes (to opening hours, services, contact details, etc.)
    • Emergencies (closed by snow, floods, power cuts)
communicate by
Communicate by …
  • Activities
    • Blogs, Twitter, Web pages
  • News – general
    • Blogs as well as home page and RSS feeds
  • News - emergency
    • Twitter: re-tweets mean a message can reach a wide audience very quickly
    • Update your Facebook page and set up automatic tweets
communicate using
Communicate using …
  • Blogs
    • Posts can vary in length.
    • Blogging services - the most commonly used are: Blogger, Wordpress, TypePad
  • Micro-blogs
    • Twitter is currently the most used
    • Short messages – 140 character max
    • But there are others, e.g. Tumblr, Plurk, Emote.in, Beeing, Jaiku and identi.ca.


**Devon Libraries update twitter via facebook

character twitter accounts
Character Twitter Accounts
  • Why?
    • Establishing a character makes it more personal
    • Can be quirky and eye-catching
    • It’s fun – appeals to the young (and not so young?)
    • Builds a link to the organisation
task building communities
Task = Building Communities
  • Reading groups
  • Friends of the (museum/library/archive)
  • Local history groups
build community by
Build Community by …
  • Reading groups
    • Continue discussion from meetings
    • Enable housebound / sensory impaired to join in
    • Blogs or wikis
  • Friends of the museum – promote activities
    • Facebook groups
  • Local history group - share content
    • Flickr group


Hampshire special collections awards public vote




task staff development
Task = Staff Development
  • The problems
    • Little or no budget
    • Limited staff time to attend courses
    • Staff located in multiple locations
    • Part-time staff – timetabling issues
    • Staff at different levels of experience
develop staff skills by
Develop Staff Skills by …
  • 23 Things programmes
    • Staff follow at own rate
    • Useful refresher to retain skills
  • How?
    • Follow someone else’s blog or wiki
    • Develop your own training course (and staff manual) as a blog or wiki
    • Use / create resources on YouTube and Slideshare
task share content
Task = Share Content
  • Why?
    • People like to contribute
      • Harness popularity of Flickr and YouTube
    • Enrich the experience
      • Not just on the day
      • Putting things in context
    • Benefits
      • Build engagement
      • Gain additional resources / information
share content by
Share Content by …
  • Blogs
    • Local history – post on topic, people add information through comments
  • Flickr
    • Your photos lacking date/place/names
    • Their photos: current events, historical
  • YouTube
    • Curator talks on specific objects
    • Author talks
    • Oral history interviews
what else could i use
What Else Could I Use?
  • Podcasts (via YouTube)
    • Can be audio or video
    • Oral history interviews, author talks
    • ‘How to’ talks
  • Brian Kelly on Web 2.0 (video podcast on YouTube)
  • http://www.youtube.com/watch?v=axoRFdINQRc
  • Librarything
    • Free up to 200 titles, or small fee above that
    • ‘New to the library’ collection
    • Virtual bookshelf on a topic
    • Reading group resource
  • Any questions?

Name: Ann Chapman

Address: UKOLN, University of Bath, BATH, UK

Email: a.d.chapman@ukoln.ac.uk

Web site: http://www.ukoln.ac.uk/

Blog: http://blogs.ukoln.ac.uk/cultural-heritage/