Hitachi's Approach for Biodiversity and E cosystem Service. 10 September 2012. Hitachi, Ltd. Environmental Strategy Office Senior Chief Engineer. Yoshiaki ICHIKAWA. Hitachi Business Portfolio. ( As of March, 2012 ). Power Systems . ICT Systems.
10 September 2012
Environmental Strategy OfficeSenior Chief Engineer
(As of March, 2012)
Social Infrastructure &Industrial Systems
Electronic Systems & Equipment
Digital Media & Consumer Products
High Functional Materials & Components
Components & Devices
Supply of raw materials
(marine products, timber, etc.)
Efforts for the preservation of ecosystems
Contributions through businesses
Contributions to ecosystems
in product lifecycles
Reduction of environmental impact
Contribution to ecosystems
Contribution of ecosystems
Social contribution activities
for conservation of nature
Contribution of ecosystems
Positive impactRelationship between Ecosystem &Corporate Activities
Hitachi Group help ecosystem conservation through business and corporate citizenship activities while receiving benefits from ecosystem and giving impacts.
No Net Loss
Net Positive Impact
FSC, MSC, RA (RainForest Alliance),
Management & performance（KPI)
＊１Replacement Cost Method＊２Willing to Pay＊３Payment for Ecosystem Services
＊４Habitat Evaluation Process
＊５Life cycle Impact assessment Method based on Endpoint modeling
＊６Equator Principles＊７CorporateEcosystem Valuation
*８Ecosystem Service Review
*9Access and Benefit-Sharing
*10 Business and Biodiversity Offsets Programme
*11 Business to Earth
Scope: Application of GeoMation Farm, an agricultural information management system that improves efficiency of resource use and enhances crop productivity.
The hypothetical studies are conducted, targeting the USA and France. (Note: This study is a high-level theoretical analysis based on publicly available data, and not based on empirical data taken from actual regions or the farms.)
The demand and use of IT in agriculture, as well as the economic assessment of the benefits of agriculture (societal and environmental) is growing, but sometimesdifficult to implement, due to the difficulty in assessing the effects of the agricultural activities on ecosystems.
Step 5 of Stage 3: Relative magnitude value of directly affected ecosystem services & externalities, USA and France
Key: Green shade = positive impact (i.e. benefit); Orange shade = negative impacts (i.e. cost)
+ = minor, ++ = moderate, +++ = major benefit (same scale for -, - -, - - - )
o = no/negligible impact
Baseline: Condition at current state
Business as Usual: Simulation if current practice continues for the next 25 years.Precision Agriculture: Simulation if PA is used in agricultural practice for the next 25 years.
Example: design stage
definition: decide product or work specifications
Result by radar chart
Grasp points to improve
Manufacturers score high at production phase
Low at use phase
Hitachi, Ltd. opened an IT eco experimental village in Hadano, Kanagawa Prefecture. The trials are underway to study the usefulness of IT for ecosystem preservation by conducting ecosystem preservation activities and monitoring.
We are displaying the village’s temperatures and humidity on a website for the visualization of environmental information using sensors and cloud computing.
Photographed inside the village
Entrance to IT eco experimental village
Dr. Yoshiaki Ichikawa