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Surveying the Digital Future: The Impact of the Internet. Year Four: The Emergence of Trends Jeffrey Cole, Ph.D. Director, UCLA Center for Communication Policy i Media February 9, 2004 Bonita Springs, FL. How would you rate your ability to use the Internet? (Year to Year). Q640 (P-1).

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surveying the digital future the impact of the internet

Surveying the Digital Future:The Impact of the Internet

Year Four: The Emergence of Trends

Jeffrey Cole, Ph.D.

Director, UCLA Center for Communication Policy

i Media

February 9, 2004

Bonita Springs, FL

slide3
When you are using the Internet, do you typically do any of the following activities at the same time?

Chart DEF156

slide4
How much of the information on the World Wide Web overall do you think is reliable and accurate? (Year to Year)

Q160 (M-1)

information on the internet is it reliable and accurate users age 18 and above

None of it or Some of it

Most of it or All of it

80%

69.7%

59.7%

58.0%

60%

54.9%

54.0%

53.1%

47.3%

Percent of Adult Users

40%

36.0%

32.3%

26.4%

25.3%

18.5%

18.3%

17.6%

20%

13.4%

13.3%

7.2%

7.1%

5.0%

4.8%

0%

Britain

China

(Urban)

Germany

Hungary

Japan

Korea

Singapore

Spain

Sweden

USA

Information on the Internet: Is it Reliable and Accurate? (Users Age 18 and above)

Stage 5 – RELIA x Usenet (10-14-03)

slide6
How concerned would you be about the security of your credit card when or if you ever bought something online?2000 vs. 2001 vs. 2002

Q830 (W-15)

slide7
When or if you ever bought something online, how concerned would you be about the privacy of personal information?

Q840 (W-25)

slide8

*What would reduce your concerns about the security of your credit card when or if you ever bought something online? (age 18 or above with concerns)

25%

23.1%

19.5%

20%

15%

Percent of Respondents with Concerns

10%

6.0%

5%

3.7%

2.6%

1.9%

1.6%

0%

Nothing

Privacy or security

Better Tech

New

Third party

More consumer

Government

seals

laws/regulations

audit/verification

resources and edu

enforcement

Q832 (W-17)

is the following a very extremely important source of information entertainment to you
Is the following a very/extremely important source of information/entertainment to you?

Q530 (M-1)

slide13
During a typical week, about how many hours of your leisure time, if any, do you spend with the following activities NOT online?

Q690 (K-51)

slide14
During a typical week, how much of your leisure time, if any, do you spend with the following activities online?

Q700 (K-52R)

average hours per week spent watching television users vs non users

Users

Non-users

30

26.3

24.3

25

22.9

20.9

20.4

20.2

20

18.7

18.3

18.1

17.5

16.8

16.2

15.9

15.6

15.5

Number of Hours

14.5

14.1

15

13.0

12.9

11.8

11.6

10.2

10

5

0

Britain

Chile

(Santiago)

Germany

Hungary

Japan

Korea

Macao

Singapore

Sweden

Taiwan

USA

Average Hours per Week Spent Watching Television:Users vs. Non-Users

HTV x Usenet – 7 extra questions (10-22-03)