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Taiwan Online Shopping Market Overview 2010

Taiwan's online shopping market size is forecasted by MIC to reach NT$3,583 billion in 2010 with a 21.5% annual growth rate. B2C & C2C markets dominate with key sectors like travel, fashion, electronics, beauty, and more.

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Taiwan Online Shopping Market Overview 2010

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  1. 1530億元 (42.7%) 2053億元 (57.3%) 台灣線上購物市場 B2C市場 C2C市場 資策會產業情報研究所(MIC)預估，2010年台灣線上購物市場規模將達到新台幣3,583億元，年成長率為21.5%。

  2. 2.4% 5.6% 11.1% 9.3% 10.2% 13% 48.5% B2C市場 旅遊 服飾精品 資訊電子 美容保健 票務 書報雜誌 其他

  3. 11% 34.9% 58.3% 63.5% 常使用線上購物方式 購物網站採購 拍賣網站直購 拍賣網站競標 合購網站直購

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