Rebecca Bates M.S.W, R.S.W

1. Media, Media, Tell Me, Who is the Fairest in the Land?: A Critical discourse analysis of body image (mis) representation in the media Rebecca Bates M.S.W, R.S.W

2. overview • Reason for Research • Literature Review • Methodology • Data Sampling and Collection • Findings • New Forms of Weight Discrimination • Healthy Body Neoliberalism • Technology of the Body • Conclusion • Acknowledgements • Questions

3. Reason for research • Research Questions: • how body image ideals are depicted and conceptualized in Canadian mass media? • how body image portrayals in the media can impact Canadians health? • Interest in this research • Purpose of Research

5. Methodology • Critical Discourse Analysis (CDA) • Uncovers the link between macro and micro-levels of discourse • Reveals the shaping and restructuring of discourse • Foucault’s Archaeology of Knowledge • Critiqued and evaluated the concepts and development of body image discourse • Problematized the meaning of body image discourse in the media • Analyzed the rules of formation among discourses • Explored the current rules of body image talk

6. Data sampling and collection • Articles in the Toronto Star and Globe and Mailbetween January 2011 and March 2013 • Search terms: “obesity,” “body image,” “overweight,” “underweight,” and “thinness ideal” • Headline Analysis

7. Data Collection Data Search and Summary Electronical Newspaper Search

8. Data Collection Cont’d • Medical Experts

9. Findings: New Forms of weight Discrimination • New Forms of Weight Discrimination • Body Size Stigmatization • Body Size Choice or Governmental Problem? • Gender Discourse

10. Findings: Technology of the Body • Technology of the Body • Healthy Body Surveillance Tools • Body Image Experts • Body Image Binaries

12. Conclusion • Discussion • Relevance to Social Work Practice • Implication of the Findings • Future Research

13. Acknowledgements • I would like to thank my family and friends for their support throughout this research journey.

14. Questions