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Enquirer Journey. Who am I?. Dave Cooper Horologist 35 years in education Lecturer Student Services - Counsellor Marketing Officer Schools and Community Liaison Manager Marketing Manager Director of Marketing. College Structure. Where is: Marketing Admissions Guidance Call Centre

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Presentation Transcript
who am i
Who am I?
  • Dave Cooper
    • Horologist
    • 35 years in education
    • Lecturer
    • Student Services - Counsellor
    • Marketing Officer
    • Schools and Community Liaison Manager
    • Marketing Manager
    • Director of Marketing

Dave Cooper Director of Marketing - Solihull College

college structure
College Structure
  • Where is:
      • Marketing
      • Admissions
      • Guidance
      • Call Centre
      • Faculty Offices
      • Administration

Dave Cooper Director of Marketing - Solihull College

business strands
Business Strands
  • School Leavers
  • Adult Learners
  • Higher Education
  • Management and Professional
  • Apprenticeship
  • International

SCHOOL LEAVERS

Dave Cooper Director of Marketing - Solihull College

the buying process
The Buying Process
  • Impulse and considered
    • Impulse unlikely
    • Considered by who?
      • Students themselves
      • Parents
      • Teachers
      • Advisors - Connexions

Dave Cooper Director of Marketing - Solihull College

communication channels
Communication Channels
  • Prospectus
    • Definition –

“A formal statement giving details of a forthcoming event, such as the publication of a book or an issue of shares”

  • Advert
    • Where?

Dave Cooper Director of Marketing - Solihull College

methods of communication
Methods of Communication

Dave Cooper Director of Marketing - Solihull College

timeline
Timeline
  • Autumn Term Enquiry
  • Winter Term Application
  • Summer Term Interview
  • Summer Break Enrolment

Dave Cooper Director of Marketing - Solihull College

autumn term
Autumn Term
  • Distribution of communication materials
  • Schools liaison activities
  • Open Events 16 – 19 & H.E.
  • Specialist exhibitions
          • The Skills Show

Dave Cooper Director of Marketing - Solihull College

winter term
Winter Term
  • Continued schools activities
  • Mock Interviews
  • Specialist Talks
  • Careers Events - texting key
  • Text promotion

Dave Cooper Director of Marketing - Solihull College

summer term
Summer Term
  • Welcome days - qualification
  • Specific promotion events

Dave Cooper Director of Marketing - Solihull College

summer break
Summer Break
  • Reinforcement – cognitive dissonance
  • Direct Communication – Letter, text
  • Late application promotion – Integrated
  • Adult - door to door

Dave Cooper Director of Marketing - Solihull College