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Animation videos are great to showcase your services as well as products for corporate things. There are several people who like to prefer watching a video rather than reading manuals or FAQs. Talking about videos, they can actually be pretty beneficial looking at the time management perspective. Brian Cantor Las Vegas is the expert person who believes that animated videos will help your internal commas more interesting. And if you want to read more about animation and its prospects, then you can surely check out blogs by him.
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Brian Cantor Las Vegas — Why Corporate Animation Should Not Be More Than 90 Seconds?
Animation videos are great to showcase your services as well as products for corporate things. There are several people who like to prefer watching a video rather than reading manuals or FAQs. Talking about videos, they can actually be pretty beneficial looking at the time management perspective. Brian Cantor Las Vegas is the expert person who believes that animated videos will help your internal commas more interesting.
And if you want to read more about animation and its prospects, then you can surely check out blogs by him. In case, you want to know Why Corporate Animation Should Not Be More Than 90 Seconds by Brian Cantor, then you are at the right place.
1. Bitesize Video Series Appreciation is always there when we see some corporate videos that actually fall outside the 90 seconds mark. If you take the example of training videos, you will see that there is the spring immediately to mind. However, that doesn’t mean that you have to forfeit the 90-second rule of thumb. If you can’t get your message across in 90 seconds, create a bitesize series of videos that gets your message across in chunks. Shorter videos will offer you the right hand of knowledge as well as time management.
2. Short Attention Span Brian says that you might have read about the average attention span of a human being and that is around 8 seconds. In fact, that is pretty lesser than a goldfish. However, it is practically a myth when it comes to these figures. As per the BBC reports, it states that around 8 seconds of attention spans are pretty professionals as well as unfounded to gain the attention span.
Marketing statistics reveal that people are more likely to watch an animated explainer video than read text-based content. Employees already have email overload. Talking about short attention span, you need to manage the number of emails, number of employees who will tend to make silos. Well! Silos will have important information that will easily get lost in the mix. Animated videos will be able to let you send through email elicit 300% more clicks.
3. Videos will Need to be Concise and to the Point Talking about the amount of content then the average person will be able to consume one day which is estimated to be around 34 gigabytes of information and data. It will include conversations, phone calls, TV alongside all the usual forms of digital media consumption as well as work-related research. In fact, you will be able to see that there is a downside that will be able to consume the right amount of data as well.
Apart from that, the main thing about the corporate videos is the SFI strategy which is the Statement Fact, Insight. Brian Cantor talks about that this strategy will be able to gain your attention and will be keeping the viewers captivated for around 90 seconds. Source Credit: https://briancantorfromlasvegas.medium.com/brian-cantor-las-vegas-why-corporate-animation-should-not-be-more-than-90-seconds-efcecc90b473
