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Review of L ast S ession. Search Engine Optimisation (SEO) You can fine-tune your site so that the search engines notice it and people can find you when they search for the products or services that you provide. Review of Last Session. Things to consider

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Review of L ast S ession


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review of l ast s ession
Review of Last Session
  • Search Engine Optimisation (SEO)
    • You can fine-tune your site so that the search engines notice it and people can find you when they search for the products or services that you provide.
review of last session
Review of Last Session
  • Things to consider
    • Keywords, meta tags, search phrases: learn the lingo
      • Page title tags are premium
      • All your headings are important
      • Put your writer's hat on
      • Get linked up
      • Search for similar sites and right click on the webpages and select “View source” and take a note of the information that site has added. (copy it if relevent)
slide3

<title>

Holiday Villas in Spain to Rent - Apartments in Spain for holiday

</title>

<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" />

<meta name="Description" content=

"Find bed and breakfasts, self catering holiday apartments and villas in Spain. Cottages, farmhouses, apartments, and villas for holiday rental direct."

/>

<meta name="Keywords" content=

"holiday apartments in spain, holiday villas in spain, holiday farmhouses in spain, holiday cottages in spain, bed and breakfasts in spain"

/>

adding descriptions and keywords
Adding Descriptions and Keywords

Site Wide – go to the settings tab, and Search engine Optimisation

Remember to save

Each page – go to the pages tab, select each page and click on advanced settings,

Add a page title and description, plus relevant keywords.

Remember to save

slide5
Register with Google search engine
    • go to http://www.google.co.uk/addurl (sign into your Google account)
slide6
Add your URL (website address)
  • The program should respond with an acceptance

Note: You can add your site several times

slide7

Pointing your own Domain to Weebly

Log into your account with your domain registrar.

( the one shown is 123reg.co.uk)

Click on manage your domain, then go to the “Manage DNS” section

The go to the “Advanced domain settings”

Add an “A” record of www to point at the Weebly webservers (199.34.228.100)

Weebly

DNS

199.34.228.100

Internet

DNS

ISP

DNS

www.mydomain.co.uk

Registrar

build your own website
Build Your Own Website
  • Creating your own Email address
    • If you have bought your own domain name you can have your own email addresses (e.g. philip@mydomain.co.uk)
    • You can do this via your domain registrar, but it is normally a charged service. (easiest to use though because they will do the setting up for you)
    • For a free service we used to do this via Google Apps (you still can but now you have to pay)
    • Another free mail service is from ZOHO (www.zoho.com)
build your own website1
Build Your Own Website
  • Creating your own Email address (cont)
  • Your own registrar (eg: 123.co.uk) costs from 99p per month
  • Go here to take a look.

Free service from Zoho. More complicated to set up and who knows how long it will be available or free.

To set it up go to www.zoho.com and create yourself an account.

slide18

Domain Validation

Domain Validation is the foremost step in hosting mails with Zoho. This is to make sure that you own the domain and allows your organization members to send and receive domain based emails through Zoho.

Before you actually start hosting mails with Zoho, you need to validate your domain. You will be asked for a domain verification as a check to authenticate the ownership and the existence of the domain. Once you verify your domain you can:

Start adding domain based users to your organization

Create domain-based email ids for the organization members to send and receive domain based emails.

You can validate your domain in 2 simple ways; CNAME verification method or the HTML verification method. You will need to enter the verification details in your domain DNS control Panel page and your web server which will apparently prove that you own the domain.

You cannot add domain based users or email IDs until you verify your domain. So, its better to validate immediately after adding your domain in Zoho.

CNAME Method

Locate the DNS management page (typically found under Settings or Domain Management)

The help prompt in Zoho Mail Suite domain validation contains a CNAME Record

Take only the alias (example: where CNAME is "zb2959233b.zohotest.com", alias is "zb2959233b")

In your DNS panel enter 'domain.zoho.com' in the Hostname field

Wait for an hour and then click on "Click here to verify"

Once your domain is validated you can enable it to host mails.

Domain Validation

This is to make sure that you own the domain and allows your organization members to send and receive domain based emails through Zoho. Before you actually start hosting mails with Zoho, you need to validate your domain. You will be asked for a domain verification as a check to authenticate the ownership and the existence of the domain. Once you verify your domain you can start adding domain based users to your organization and create domain-based email ids for the organization members to send and receive domain based emails.

You cannot add domain based users or email IDs until you verify your domain. So, its better to validate immediately after adding your domain in Zoho.

CNAME Method

Locate the DNS management page (typically found under Settings or Domain Management)

The help prompt in Zoho Mail Suite domain validation contains a CNAME Record

Take only the alias (example: where CNAME is "zb2959233b.zohotest.com", alias is "zb2959233b")

Add a CNAME record in your registrar DNS section

In your DNS panel enter 'domain.zoho.com' in the Hostname field

Wait for an hour and then click on "Click here to verify"

Once your domain is validated you can enable it to host mails.

slide21

Once you have added the Cname record and verified your domain, go back to your

Registrar DNS and add the MX records as shown below.

slide23

Adding an SPF record

Sender Policy Framework, commonly known as SPF, is a text record associated with a domain. We highly recommend you to add the following SPF record in the domain manager if your domain is hosted with Zoho.

Generally, this is to identify whether a domain's email can be sent through a particular mail server. This helps to prevent the classification of the domain emails as Spam. The recipient server validate the SPF records do find out whether the emails are generated from the authorized servers. It is highly recommended that you add an SPF record for your domain, because some recipient domains may reject messages from your users since because they cannot validate the messages that are coming from an authorized mail server.

We go back to our registrar DNS set-up again and add the SPF “v=spf1 mx include:zoho.com ~all “ and click “Add”

slide24

Click on the control Panel tab

Now Click on ”Mail Accounts”

Click on “Create Mail Account

Click on “Create “

slide25

Click on “Home”

http://www.zoho.com/mail/

slide26

Webmaster Tools

Google and Bing have a set of webmaster tools that you can use to manage your website. For the Google one’s you can use the google account you have already created.

www.google.com/webmasters/tools/

slide27

As you can see I have several site already added to my account, to add a new site just click on the button.

slide28

Highlight and copy the text then go to your weebly website

On the home page click on

Advanced Settings

Paste the text in the header

code box and save The settings

Remember to “Publish” your settings

slide29

Once you have published the changes you can click on the button in the webmaster tools

Lets add a site map. Click here

slide30

Now click on add sitemap

In the pop up box, after your domain name type “sitemap.xml” and click on test or submit.

slide31

ON the R/H menu select “Health and the click on “Fetch as Google”

Add your pages, start with index.html (your home page)

Click on Submit URL, now add each page of your website, remember they end with “.html”

build your own website2
Build Your Own Website
  • Any More Questions?
  • Course Wrap up
    • I hope you have all enjoyed the course and have a website you are proud of.
    • Of course in the short time we have had you may need to carry out some optimisation and additions to your current site but hopefully this has given you all a good start.
  • Next steps
    • There are other courses you can take to allow you to take more control over the various parts of your website:
    • learning how manage your site and look at visitor reports
    • Edit the HTML code and CSS to give you greater flexibility,
    • learning more about Search Engine Optimisation.
build your own website3
Build Your Own Website
  • I am hoping to get an advanced course running where we can learn more about editing the templates (HTML and CSS) and Google analytics, you will need to register an interest if that is something you would like to attend.