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BMW By April Brophy

The Ultimate Driving Machine. BMW By April Brophy. BMW. Premium brand in automobile industry 12 th on the worlds top 100 brands Brand Value worth $29,052m BMW Group Consists of BMW Mini Rolls Royce. BMW Brand Values. Sheer driving pleasure Sporting and dynamic performance

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BMW By April Brophy

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  1. The Ultimate Driving Machine BMWBy April Brophy

  2. BMW • Premium brand in automobile industry • 12th on the worlds top 100 brands • Brand Value worth $29,052m • BMW Group Consists of • BMW • Mini • Rolls Royce

  3. BMW Brand Values • Sheer driving pleasure • Sporting and dynamic performance • Superb design and exclusive quality • Technically brilliant • Emotionally charged content

  4. Brand Personality • Technologically advanced • Sleek • Luxurious • Professional • Stylish • Innovative

  5. BMW sponsorships • Official sponsor of the London 2012 Olympics

  6. BMW Sponsorships • PGA Championship

  7. Brand Strategy • Number ONE until 2020 • http://www.youtube.com/watch?v=vsSisukdpdE&feature=relmfu

  8. Integrated Marketing Communications • TV • Press e.g Tatler, Vogue, Motoring publications • Online Advertising • Cinema/ Digital • Outdoor Campaigns • All advertising focuses on the Car and technology

  9. BMW Advertisements

  10. BMW The ultimate driving machine

  11. Any questions? Thank you for your time

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