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Natalia Bob Lusi. Mitsubishi Corporation. History Mitsubishi Corporation was founded in 1971 . Constitute K-Plan in 1986 Got into London market in 1989 Put Healthy Global Enterprise in 1992 MC2000 & MC2003 Innovation 2007 & innovation 2009. Competitor Analysis Indirect Competitors

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natalia bob lusi


Mitsubishi Corporation



Mitsubishi Corporation was founded in 1971.

Constitute K-Plan in 1986

Got into London market in 1989

Put Healthy Global Enterprise in 1992

MC2000 & MC2003

Innovation 2007 & innovation 2009


Competitor Analysis

Indirect Competitors

Rising Oil Price

Convenient Public Transportation

Environmental Protection

Direct Competitors





Industrial Analysis

Short History

19th century First car( Karl. Benz)

1705 -The first industrial revolution

1908 -“T”-type car

1913 - assembly-line production Ford Motor Company America

Nowadays - Giants(GM, Ford, Toyota, Honda)

global issues

Global Issues

Two features

Globalization value chain

Large-scale restructure between multinationals

Investment and market demand

World War I (US)

World War I (US depression)

World War II

Oil crisis(1973)

Japan fuel-efficient car


future trends

Future trends

Advanced technologyand equipment


Satellite navigation system

Motor vehicle radar system

Mergers and acquisitions Cooperation

Production of Modular

Innovation of car service

company analysis

Company analysis


Full line of automobile products

Wide geographic base

Brand loyalty

High technological performance

company analysis1
Company analysis


  • Weak performance in Asia
  • Smaller scale of operation
  • Lawsuits against the company


  • Strategic initiatives
  • Launching new products
company analysis2
Company analysis


  • The rise of raw material prices
  • Cut down of the production
  • Tightening of emission standards
global expansion
Global Expansion
  • Expansion to China
  • Expansion to Russia
  • Expansion to Ukraine
current situation within global market
Current situation within Global Market
  • Low profits in Japan
  • Closing factory in Australia
  • Strong overseas sales
  • Decrease in US sales
short term recommendations
Short term recommendations
  • Restore company’s reputation and trust of people
  • Restore company’s earnings by using zero-interest loan strategy

Long-term Recommendations

  • ‘Focus Market’
  • High Technology
US sales of Mitsubishi cars and light trucks in August 2008 vs. the same year-earlier month and for the year to date.
table 3 the total production of auto industry of japan in different areas from 1997 to 2006

Table 3The total production of auto industry of Japan in different areas from 1997 to 2006

  • Green Line- North America
  • Red Line-Asia
  • Purple Line-Europe
  • Brown-Acapulco
  • Light Blue-Africa
  • Navy Blue-Near East
  • Pink-ASEAN


Recognition of Mitsubishi brand

Current threats causing weak sales

Focusing on emerging markets (Russia, Ukraine, China)

High technological solution to the problems

Improving customer service