Open a new word document. Title it: KIDS ADVERTISING TECHNIQUES. Techniques Used to Advertise to Kids. Ideal Kids.
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The kids in commercials are often a little older and a little more perfect than the target audience of the ad—they are in other words, the role models for what the advertiser wants children in the target audience to think they want to be like.
Example—A commercial that is targeting 8 year olds for instance will use 11-12 year olds
Selective editing is used in all commercials but especially in commercials for athletic toys like Frisbees and footballs. The commercial will show amazing catches and brilliant throws but most kids won’t get the same results.