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Open a new word document. Title it: KIDS ADVERTISING TECHNIQUES. Techniques Used to Advertise to Kids. Ideal Kids.

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open a new word document

Open a new word document

Title it:

KIDS ADVERTISING TECHNIQUES

ideal kids
Ideal Kids
  • The kids in commercials are often a little older and a little more perfect than the target audience of the ad—they are in other words, the role models for what the advertiser wants children in the target audience to think they want to be like.
  • Example—A commercial that is targeting 8 year olds for instance will use 11-12 year olds
ideal kids what to write in notes
Ideal Kids—What to Write in Notes
  • Kids are often a little older and a little more perfect than the target audience of the ad
  • Example—Uses 11-12 year olds for a toy for an 8 year old
heart strings
Heart Strings
  • Commercials often create an emotional ambience that draws you into the advertisement and makes you feel good. We are more attracted to things that make use feel good
  • Example—The “I am going to Disney” Commercials
heart strings what to write
Heart Strings—What to write
  • Ad uses emotions to attract us to the product.
  • Example—The “I am going to Disney” Commercials
amazing toys
Amazing Toys
  • Many top commercials show their toys in life-like fashion, doing incredible things. Airplanes that do loop the loops and cars doing wheelies, dolls cry.
  • Most toys don’t do these things in real life
amazing toys what to write
Amazing Toys—What to write
  • Show toys, doing incredible things.
  • Most toys don’t do these things in real life
life like settings
Life Like Settings
  • Barbie struts her stuff on the beach with waves crashing in the background, space aliens fly through outer space.
  • These things do not come with the toys
life like settings what to write
Life Like Settings—What to write
  • Toys are shown in real settings doing things.
  • Example: Barbie’s Dune Buggy does not come with a sand beach but the commercial might show one
sounds good
Sounds good
  • Music and other sound effects add to the excitement of commercials. Sounds can make toys seem more life like or less life like, as in a music video. It sets the mood
  • Example—Fun dance music playing in the background of the commercial for a new doll
sounds good what to write
Sounds good—What to write
  • Music and other sound effects add to the excitement of commercials and set the mood
  • Example—Fun dance music playing in the background of the commercial for a new doll
cute celebrities
Cute Celebrities
  • Teenage Mutant Ninja Turtles sell pizza, Joe Cool sells cigarettes. These are ways to get kids to identify with the product.
  • Example—Kraft Mac and Cheese and Spongebob
cute celebrities what to write
Cute Celebrities—What to Write
  • Teenage Mutant Ninja Turtles sell pizza, Joe Cool sells cigarettes. These are ways to get kids to identify with the product.
  • Example—Kraft Mac and Cheese and SpongeBob
selective editing
Selective Editing
  • Selective editing is used in all commercials but especially in commercials for athletic toys like Frisbees and footballs. The commercial will show amazing catches and brilliant throws but most kids won’t get the same results.
  • Example—Nerf football or dart gun
selective editing what to write
Selective Editing—What to Write
  • The commercial will show amazing catches and brilliant throws but most kids won’t get the same results.
  • Example—Nerf football or dart gun
family fun
Family Fun
  • “This is something the whole family can do together!” Many of these commercials show parents and kids playing with these toys together
  • Example—Very common for Board Games
family fun what to write
Family Fun—What to write
  • Many of these commercials show parents and kids playing with these toys together
  • Example—Very common for Board Games
excitement
Excitement!
  • Watch the expressions on the kids’ faces. They are happy and never bored.
excitement what to write
Excitement!—What to Write
  • Watch the expressions on the kids’ faces. They are happy and never bored.
  • Example—You never see kids fighting and yelling or crying over a toy not working
star power
Star Power
  • Sports Heroes, movie stars, teenage heartthrobs tell kids what to eat and wear. Stars get paid to do this but it looks like they LOVE the product
star power what to write
Star Power—What to Write
  • Sports Heroes, movie stars, teenage heartthrobs tell kids what to eat and wear. Stars get paid to do this but it looks like they LOVE the product
examples of commercials
Examples of Commercials
  • Ideal Kids
    • http://www.youtube.com/watch?v=VD-wp0O7G4o (Play-Doh Burger Factory)
  • Heart Springs
    • http://www.youtube.com/watch?v=zVKOSaBGPQE (Disney World—Making Memories)
  • Amazing Toys
    • http://www.youtube.com/watch?v=qsZ6FrxgTs8 (Hot Wheels HeMan)
  • Life-Like Setting
    • http://www.youtube.com/watch?v=P9dvknOCdCY (GI Joe Shark)
  • Selective Editing
    • http://www.youtube.com/watch?v=b0l5uxE4oMI&playnext=1&list=PL42D5AA3F36992BC8 (Target Nerf Commercial)
  • Star Power
  • Sounds good
  • Cute Celebrities
  • Family Fun
  • Excitement
assignment
Assignment
  • Find 2 kids commercials from YouTube
  • View them
  • Tell what technique is used (there may be more than one)
  • Email your link and explanation to Mrs. Ferris