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I’m not just making this up. Maximising your thinking time in experience design. Tim Caynes @ timcaynes. 1. I talk at you a bit. I talk at you a bit We talk at each other a bit. I talk at you a bit We talk at each other a bit WE DEMAND ACTION!. 1. I talk at you a bit.

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I m not just making this up

I’m not just making this up

Maximising yourthinking time in experience design

Tim Caynes @timcaynes



I m not just making this up

I talk at you a bit

We talk at each other a bit


I m not just making this up

I talk at you a bit

We talk at each other a bit

WE DEMAND ACTION!



I m not just making this up

Our customers say our online banking is rubbish. We want a new one.

Yeah, we can do that. Look at all these other ones we’ve done!

Great! I’ll give you some money!


I m not just making this up

What do we normally do for online banking? new one.

Um, we do research. And then we do some prototypes.

Prototypes. We need a UX then.


I m not just making this up

That new online banking project has come in. They need a UX. new one.

What do they need a UX for?

Prototypes. They said 30 screens.



I m not just making this up

Scope new one.

Sell

Staff

UX (Hit the ground running)



I m not just making this up

Concept new one.

Discovery

Ideation & Innovation





I m not just making this up

Just in time new one.

On time

Thinking time

Late


Thinking
Thinking new one.

Vs.

Delivering


I m not just making this up

= 1.8 days new one.



I m not just making this up

Give good new one.

workshop



I m not just making this up

  • + Quality new one.

  • + Efficiency

  • + Control

  • + Reward

  • - Stress


Collaboration multiples thinking time multiplied thinking time saves money
Collaboration multiples thinking time new one.Multiplied thinking time saves money

Clients buy collaboration



I m not just making this up

? new one.




I m not just making this up

I’m not just making this up new one.

Maximising yourthinking time in experience design

Tim Caynes @timcaynes