Transforming Spaces with Environmental Graphic Design

1. Tech-Driven Environmental Graphic Design: The Next Big Evolution Did you know the use of AR and VR is on the rise within environmental fields, with the main agenda behind it being the creation of a visually immersive experience for the audience? Technological advancements have created a makeshift in the field of environmental graphic design through the introduction of new methodologies that elevate both the design process and user experience. Today, a graphic design company in Ahmedabad offers various services such as wayfinding, placemaking, and exhibitions. All of which have the potential to reshape how people engage with their surroundings. Interactive brand storytelling has the power to captivate people with ease. In order to understand the technological impact, we must look at environmental graphic design as a whole. It is the use of graphic elements such as typography, colour and texture that can curate people’s experience drastically. Let's have a look at how technology is reshaping the user experience.

2. Digital Signage and Interactive Display Dynamic screens have replaced traditional static signage and can give people real- time updates and personalised content that is designed to keep them immersed. In today's day and age, malls, airports, and hospitals use kiosks that show 3D structures for navigation and informational purposes. Even the personalised content is delivered based on previous data analytics such as time and user preferences. Augmented Reality (AR) & Virtual Reality (VR) AR and VR allow for creating an immersive experience and enhancing wayfinding solutions. These enhanced wayfinding solutions allow for AR-incorporated navigation in large buildings or campuses. It is also a good way for architects and designers to test the visualised signage before implementation. This interactive experience keeps the people interested as it has the power to bring the exhibits and conceptualisations to life. Sustainable and Smart Materials With technological advancements, the type of materials used have made environmental graphic design more eco-friendly and energy efficient. There is a reduction in the overall energy consumption levels with adaptive displays that adapt content without the use of excess power. The biodegradable and recyclable materials allow for sustainable wayfinding solutions. In conclusion, technology today is blurring the lines between the physical and digital world, along with evolving the future of environmental graphic design through seamless interaction and fully immersive experiences. A creative agency in Ahmedabad can assist you in creating that experience that captivates people to the fullest. Source: https://medium.com/@tejal-patel/tech-driven-environmental-graphic-design- the-next-big-evolution-974f547e9c56